Estudia

• 1. Define the meaning of smart tourism and of the relevant smart technologies, on which it is sustained, to be able to communicate professionally about this field of business.
• 2. Identify new opportunities of innovation on the basis of smart technologies, in order to develop new tourism products and processes.
• 3. Analyse the potential problems of new smart tourism products and processes regarding their potential adoption and use by consumers, service providers, and facilitators in order to assess their effectiveness and provide recommendations for improvement when needed.
• 4. Assess the economic viability of developing new smart tourism products and processes in order to give feedback to ICT and tourism entrepreneurs.
• 5. Communication abilities and language skills. Students should be able to prepare written documents that are clear and concise, using the appropriate style for the intended audience, and prepare and deliver oral presentations that are clear, focused, well-structured, and delivered in a professional manner.
• 6. Teamwork skills: social competence, cognitive and emotional empathy, and leadership practice. Students should be able to participate collaboratively and responsibly in teams and reflect on their own teamwork, and on the team’s processes and ability to achieve outcomes.
• 7. Ethical responsibility: Students will have a sound awareness of the ethical, social, cultural and environmental implications of the business practice.

1. Smart Tourism

2. Technological foundations of smart tourism

3. Business foundations of smart tourism

4. Main concerns in the development of smart tourism

Activitats d'avaluació:

10 (A) Excellent: For an excellent performance displaying a high level of command of all aspects of the relevant material, with no weaknesses or only a few minor weaknesses
8.5 (B) Very good: For a very good performance displaying a high level of command of most aspects of the relevant material, with some minor weaknesses
7 (C) Good: For a good performance displaying good command of the relevant material, but also some weaknesses
6 (D) Fair: For a fair performance displaying some command of the relevant material, but also some major weaknesses
5 (E) Adequate: For a performance meeting only the minimum requirements for acceptance
3.5 (Fx) Inadequate: For a performance, which does not meet the minimum requirements for acceptance
0 - 2 (F) Poor: For a performance, which is unacceptable in all respects

Criteris específics de la nota «No Presentat»:
The only way to have a "No Show Mark" is not submitting any of the assingments & excercises.

The class consists of lectures combined with class discussions. The purpose of the lectures is to present a critical discussion and assessment of the main concepts of the course. There are also tutorials where the students will raise issues of concern regarding the evolution of the group assignment.
The teaching strategy is to present a critical overview of conceptual, empirical and case material with an emphasis on theories and findings that are based on research evidence and coherent argument.
The purpose of this assignment is to allow the student to extend and reinforce his or her understanding of the conceptual material of the course, and to contribute to the student development in terms of scholarly inquiry, disciplinary knowledge, analytic and critical thinking, independent and reflective learning, and information literacy, collaborative work, and effective communication.
Students must also expect to work effectively in teams and to prepare formal written assignments in a clear and logical manner. Thus, this course aims not only to develop the student’s critical understanding of a range of substantive strategic marketing phenomena but also to encourage the student to present their analyses in a logical and convincing manner and to clearly show how their conclusions are based on evidence acquired through research.