Conèixer els principis de la gestió sostenible Diagnosticar necessitats i oportunitats i identificar les potencialitats i amenaces de destinació Entendre la destinació turística com a sistema Comprendre la importància de les xarxes en les que treballa l’organització i saber-se posicionar Saber representar a l’organització Relacionar agents implicats en el desenvolupament del producte turístic Tenir visió innovadora, prospectiva i proactiva Treballar en un context de responsabilitat social Llegir, comprendre i comentar textos científics Comunicar-se de manera efectiva oralment i per escrit Analitzar situacions complexes i dissenyar estratègies per a la seva resolució, individualment i en equip Utilitzar la llengua anglesa
1. WHY SOCIAL NETWORKS ARE IMPORTANT 2. NETWORK AND TOURISM 3. KNOWLEDGE AND GOVERNANCE OF NETWORKS 4. ORGANIZATIONAL NETWORKS IN SMALL BUSINESS 5. COMPLETION OF THE FINAL ASSIGNMENT
Tipus d’activitat Hores amb professor Hores sense professor Total Anàlisi / estudi de casos 4,00 4,00 8,00 Elaboració individual de treballs 0 20,00 20,00 Lectura / comentari de textos 0 8,00 8,00 Sessió expositiva 4,00 0 4,00 Sessió participativa 6,00 0 6,00 Treball en equip 4,00 4,00 8,00 Tutories de grup 4,00 0 4,00 Total 22,00 36,00 58
Noel Scott, Rodolfo Baggio and Chris Cooper (2008). Network Analysis and Tourism: From Theory to Practice. Clevedon, UK: Channel view publication. ATLAS Annual Conference : 2004 : Nàpols, Itàlia), Petrillo, Clara S., Swarbrooke, John,. Networking & partnership in destination development & management : proceedings of the ATLAS Annual Conference 2004. Napoli: Institute for Service Industry Research. NationalResearch Council: Faculty of Economics. ParthenopeUniversityArnhem. Michael, Ewen J. (2007). Micro-clusters and networks : the growth of tourism. Amsterdam [etc.]: Elsevier. Smith, M. i Onderwater, L. (Ed.) (2007). Destinations revisited. Perspectives on developing and managing tourist areas (1ª). Arnheim (Holanda): ATLAS. Petrillo, C. i Lazzaretti, L. (Eds) (2006). Tourism local systems and networking (1ª). Nàpols (Itàlia): Elsevier.
Final grades will be computed from the quality of participation in the classroom and the qualtiy of the final assignment: Participation Class participation is a very important part of the learning process in this course. Thirty percent of your final grade will be based on an assessment of the quality of your contributions to class discussions. Quality of contribution and insights is important to enhance our class. Quality comments possess one or more of the following attributes: They offer a unique, relevant perspective on the issue being discussed. They bring the conceptual issues treated in the readings to the analysis of the case They contribute to moving the discussion and analysis forward. They build on others’ comments. Too often managers and students fail to listen to what others are saying; simply repeating a previous comment is not participation. Assignments The course involves some reading of journal articles or book chapters, and some lab excercises or assignments. Through this we will assess your ability to analyze particular situations and to show understanding of the course concepts as they apply to them. You will be evaluated on the basis of your ability to use the conceptual frameworks developed in the course.
This course will cover a number of concepts and ideas from the social sciences and management theory. Some prior knowledge or study in these areas is useful but not compulsory. It is expected that all students will contribute to the class discussion.