1. Getting Started:
Preparing and giving effective presentations.
Introducing yourself.
Analysing an effective presentation e.g., Steve Jobs presenting the i-phone.
Introduction to persuasive techniques and rhetorical devices, for example, key words, repetition, rhetorical questions, and rule of three, and so on.
Studying useful expressions for signposting (structuring) your talk e.g., opening and closing positively.
Giving the introduction of a talk: welcoming new students to your place of study.
2. Body language:
Positive body language - high impact v. negative impact; video of Amy Cuddy’s Ted Talk.
Analysing body language and reflecting on your own body language and voice.
Using appropriate stress and intonation to make your meaning clear and sound more interesting.
Practise presenting using positive body language with good posture, controlled breathing, appropriate pausing and projecting your voice.
3. Persuasive language:
Aristotle’s concept of the art of persuasion: pathos, ethos and logos.
Persuasive language: using surprising facts/figures, positive adjectives, alliteration, metaphors, slogans, storytelling, etc.
Analysing the persuasive techniques of a speaker (video of student’s choice).
4. Using Visuals 1 – describing graphs and charts in tourism:
Highlighting key points in visuals and data, using graphs, charts, tables and/or infographics.
Making figures and data sound interesting – video using statistics by Hans Rosling.
Practise language for describing figures: verbs for describing trends (rise/fall/peak/drop/fluctuate etc.); adjectives v. adverbs (slight/slightly, steady/steadily, significant/significantly, sharp/sharply).
Give an assessed short presentation in pairs: this is a 5-minute presentation describing visual information; the topic is the students’ choice but must relate to tourism trends. Each pair needs to create a slide deck of about 5-6 slides, including one cover slide and two slides of visual information per student).
Feedback from your teacher on the use of visuals and transitions (e.g., Now, I’ll hand you over to Mary who will…. / Andy is now going to talk about…).
5. Giving an Elevator Pitch for a tourism product or business:
Having a clear purpose or ‘why’, considering your audience and key ‘takeaways’
Analyse an elevator pitch from the BBC TV show, Dragon’s Den.
Structuring, planning and timing your pitch: different ways of structuring your pitch e.g., problem (or ‘pain’) and solution; a persuasive pitch pointing out the benefits of a product/service to potential investors.
Practise phonology and voice including stress, intonation and pausing.
Assessed task in class: giving an elevator pitch for a tourism product/business of your choice to a group of potential investors (the teacher and your classmates). This individually assessed task should not last longer than 2 minutes. Note: students must submit a short script using persuasive techniques (half a page). NO slides are required for this task. You will received feedback from your teacher on the content of your elevator pitch, communication techniques used, as well as your body language and voice.
6. Q&A / Questions and Answers:
Study useful strategies and expressions for dealing with questions
Practise answering challenging questions.
Topic 7 Using visuals 2 – designing slides:
Analyse effective visuals and slides, such as, use of fonts, colour, images and graphics; effective bullet points and amount of text on each slide.
Review expressions for signposting and describing visuals (As you can see from the graph, If you look at the slide, you’ll see, This charts shows….).
7. Effective Speakers and Presentation Styles:
Engaging the audience: ways of getting and maintaining the audience’s attention not using visuals. Students analyse the styles of different speakers. TED talks may include presentations by speakers such as, Simon Sinek, Ken Robinson, Isabel Allende, or Rihanna’s speech at Harvard University. Note: it is important to watch the videos before coming to class.
Connecting with the audience: identifying the audience’s need, using emotion, storytelling, humour, and ending on a positive note.
8. Preparing your final presentation:
Planning your purpose or ‘why’ and the focus of your final presentation.
Preparing your outline: this consists of a short text with your aim, the structure of your talk with key bullet points and notes; your outline should be added at the end of your slide deck, after the final slide with your references / sources.
References at the end of your slide deck should demonstrate your research and may include books/journals, relevant websites, news articles, videos, or images used. References should be listed in Harvard style.
Practice delivering your final presentation, for example, recording yourself on your computer or mobile phone, paying attention to any feedback received from your teacher and classmates during the course regarding voice and pronunciation (stress, intonation and pausing).
Review signposting expressions for presentations.
Evaluation criteria of the final presentation for formative assessment students (60% of the final grade):
Purpose, structure and content including an outline* ‘esquema’ (20 pts)
Presentation techniques and connecting with the audience (10 pts)
Slide design, use of visuals and references - submit as a PDF (10 pts)
Delivery including body language, phonology and voice (10 pts)
Overall impact of the presentation including dealing with Q&A (10 pts)
Criteris específics de la nota «No Presentat»:
Students who do not give their final presentation on the arranged date but take the resit will not be able to receive a grade higher than 6 out of 10. Note: the resit will also consist of the elevator pitch (20%) and the final presentation (80%). Students will be expected to submit their outline and slides to the lecturer at least THREE DAYS before the day of the resit – this is to ensure they have chosen a suitable topic.
Avaluació única:
Summative or ‘exam only’ assessment is not recommended for this practical course because there is no written exam and students are often very nervous on the day of the final presentation. However, if a student chooses summative assessment (evaluación única), they must request this from Euroaula management and the secretariat, and sign the relevant document.
In this case, they will be evaluated as follows: the final presentation will account for 80% of the final grade and their elevator pitch (including a script) will account for 20% of their final grade.
Summative assessment students will need to present an elevator pitch on the day of the exam, OR, preferably, one day in class in April-May. The elevator pitch can, therefore, be given before the final exam on a day that is convenient for both the lecturer and student.
Requisits mínims per aprovar:
A minimum grade of 5 out of 10 is required to pass the course. Students that do not pass will be given the opportunity to retake. However, in the resit, students will not be able to receive a grade that is higher than 6 out of 10.