Estudia

• 2G- Saber aplicar els coneixements apresos a l'aula, en el seu treball, amb una marcada capacitat d'adaptació a noves situacions
• 5G- Analitzar i adoptar actituds i comportaments ètics i responsables en la pràctica professional
• 6G- Ser capaç de liderar equips de treball, adquirint habilitats de negociació per prevenir i resoldre problemes, conflictes i prendre decisions, assumint una marcada orientació per la qualitat
• 9G- Dissenyar propostes creatives, tenir iniciativa i esperit emprenedor crític i lògic
• 4E- Crear i establir la identitat i la imatge de marca dels productes
• 6E- Planificar, organitzar i controlar l'elaboració i el desenvolupament del pla de màrqueting

1. INTRODUCTION TO SMART CITIES. Definition, market need and impact on society. Integration and vision at the Smart City and Smart Region level. e.g. Songdo vs Barcelona vs Los Angeles, etc,

2. CITIZEN AS A KEY ELEMENT. Positioning of Smart City projects under the perspective and needs of the City Council and the European Commission. Use of Design Thinking tools to align objectives with citizen engagement.

3. IOT AND INFRASTRUCTURES. Definition of a connected city, and advantages offered by the sensorization of cities.

4. MARKETING FOR SMART CITIES. Application of Marketing and Branding strategies as political tools for public entities.

5. PROTOTYPING AND ENTREPRENEURSHIP. Design and prototyping of Smart City projects, through Design Thinking tools e.g. Vienna; project aspern Seestadt; South Corea - Songdo

6. SOCIAL SMART CITY. Innovating in the social environment based on strategies and technologies.

7. STRATEGY AND MONITORING. Design and development of communication strategies. Approach to monitoring strategies and metrics.

• Mike Barlow, Cornelia Lévy-Bencheton (2019). Smart Cities, Smart Future // Showcasing Tomorrow (1). New Jersey: John Wiley & Son.
• Oliver Gassmann, Jonas Böhm, Maximilian Palmié (2019). Introducing Digital Innovation to Cities (1). Bingley: Emerald Publishing.
• www.esmartcity.es (2017). La participació ciutadana com element fonamental per a les Smart Cities. Recuperat , a https://goo.gl/abRCgM
• City of Barcelona. Barcelona Activa. Recuperat , a https://www.barcelonactiva.cat/
• Israel Smart City Institute. ISCI. Recuperat , a http://israelsmartcities.org/
• Leading Cities . Leading Cities Network. Recuperat , a https://leadingcities.org/about
• Tim Woods (2016). 10 mètodes de Lean Startup. Recuperat , a https://goo.gl/vhLBuF
• Franck Debane (2016). Lean Startup: Customer Development. Recuperat , a https://goo.gl/poVKcG
• Expansión (2017). Les Smart Cities tenen a veure amb els ciutadans, no amb les tecnologies. Recuperat , a https://goo.gl/LzCLsW
• Telefónica (2015). Llibre blanc Smart Cities. Recuperat , a https://goo.gl/BiiHVz
• European Parliament (2014). Mapping Smart Cities in the UE. Recuperat , a https://goo.gl/nAxske
• Patricia Lazala (2018). Com fer un anàlisi de situació pel teu pla de màrqueting digital. Recuperat , a https://goo.gl/UbdL79
• Susana Pavón. Pla de màrqueting: objectius, estratègies, tàctiques i mètriques. Recuperat , a https://goo.gl/AuPmQX
• www.mdirector.com (2017). Objectius SMART per a la teva estratègia de comunicació. Recuperat , a https://goo.gl/5mQWdC
• Carlos Jiménez (2017). Tres passos clau per analitzar als competidors. Recuperat , a https://goo.gl/k5VUSV
• Miguel Florido (2017). Què és un KPI i per a què serveix?. Recuperat , a https://goo.gl/tR5fdu
• www.hablemosdeempresas.com (2018). Quan Smart City és igual a Smart Money: casos d'èxit. Recuperat , a https://goo.gl/whLfbC
• Javier Megías (2011). Business Model Canvas: Cas Nespresso. Recuperat , a https://goo.gl/G27q5s

Activitats d'avaluació:

Regular evaluation continuous (evaluación ordinaria continua)

The student's performance will be evaluated in the resolution of three assignments (1. "Living Case" with a rating of 50%; 2. "Individual Practice" with a rating of 20%; 3. "Team Case" with a rating of 30%"
• 3 practical assignments (weighting of 100% of the grade).

Minimum requirements to pass: A grade of 5.00 points in the weighted average.
If this call is not approved, it can be recovered in the extraordinary call.


Single ordinary evaluation (Evaluación ordinaria única)

It will consist of a theoretical-practical test in which they will be evaluated for all the contents that will be worth 100% of the grade.
If this call is not approved, it can be recovered in the extraordinary call.

Minimum requirements to pass: a grade of at least 5.00 points must be obtained in the theoretical-practical test.


Extraordinary evaluation (evaluación extraordinaria)

Students who have not passed the ordinary call (both in its continuous and single modality) they must take a theoretical-practical test in which they will be evaluated for all the content that will be worth 100% of the grade.

Minimum requirements to pass: a grade of at least 5.00 points must be obtained in the theoretical-practical test.

Criteris específics de la nota «No Presentat»:
According to the regulations of the University of Girona:
The qualification of “No Presentation” exhaureix call for qualification for the purposes provided for in the regulations of Permanence and progress in undergraduate studies of the University of Girona.

Avaluació única:
Regular evaluation continuous (evaluación ordinaria continua)

The student's performance will be evaluated in the resolution of three assignments (1. "Living Case" with a rating of 50%; 2. "Individual Practice" with a rating of 20%; 3. "Team Case" with a rating of 30%"
• 3 practical assignments (weighting of 100% of the grade).

Minimum requirements to pass: A grade of 5.00 points in the weighted average.
If this call is not approved, it can be recovered in the extraordinary call.


Single ordinary evaluation (Evaluación ordinaria única)

It will consist of a theoretical-practical test in which they will be evaluated for all the contents that will be worth 100% of the grade.
If this call is not approved, it can be recovered in the extraordinary call.

Minimum requirements to pass: a grade of at least 5.00 points must be obtained in the theoretical-practical test.

A single assessment may be requested for one or more subjects when the interested person considers that they cannot undergo continuous assessment due to:
b1. Irresolvable work incompatibilities (external internships are not considered).
b2. Long-term health problems.
b3. Serious family reasons.
b4. Existence of relevant academic difficulties to be able to continue the continuous assessment of failed subjects and enrolled in the second or subsequent call.

Interested students must request it through the online secretariat, attaching the relevant documentation, and the deadlines will be:
First semester subjects: 13/10/2025
Second semester subjects: 02/03/2026

Obviously all students, single assessment or continuous assessment, have the opportunity to take the extraordinary assessment.


Extraordinary evaluation (evaluación extraordinaria)

Students who have not passed the ordinary call (both in its continuous and single modality) they must take a theoretical-practical test in which they will be evaluated for all the content that will be worth 100% of the grade.

Minimum requirements to pass: a grade of at least 5.00 points must be obtained in the theoretical-practical test.

Requisits mínims per aprovar:
To consider the subject passed, you will need to obtain a minimum qualification of 5.0

TEACHING 100% PRESENTIAL

The traditional tutoring method is maintained. Tutorials with the students will be carried out, at their request, via video conference

see Tutoria

CURIOSITY and prior knowledge of fluent English are required.


Soft Skills; Gender Perspective and Sustainable Development Goals

The topics in which the acquisition of social skills (soft skills) has been developed are listed in the Soft Skills Table. The training activities that include a gender perspective and parts of the syllabus of particular relevance to the gender perspective are compiled in the Gender Perspective Table. The topics addressing the Sustainable Development Goals are collected in the corresponding SDG Table.

# Soft Skill Topics
1 Resilience Topics 2-7
2 Critical Thinking Topics 1-7
3 Commitment Topics 2-7
4 Integrity Topics 2-7
5 Empathy Topics 1-7
6 Teamwork Topics 1-7
7 Growth Mindset Topics 1-7
8 Continuous and Independent Learning Topics 2-7
9 Communication Topics 1-7
10 Creativity and Innovation Topics 1-7
11 Data Analysis Topics 2-7
12 Digital Skills Topics 3-7
13 Courtesy Topics 2-7
14 Flexibility Topics 2-7
15 Professionalism Topics 1-7
16 Responsibility Topics 1-7
17 Work Attitude Topics 1-7
18 Confidence Topics 1-7
19 Leadership Topics 1-7
20 Professional Ethics Topics 1-7
21 Conflict Resolution Topics 2-7
22 Problem Solving Topics 2-7
23 Negotiation Topics 2–7

List of the 23 Soft Skills (translated summaries)
Resilience: Ability to adapt to adverse situations with strength, patience, and calm.
Critical Thinking: Objective analysis and investigation to solve problems and make decisions.
Commitment: Dedication to fulfill assumed obligations with motivation and productivity.
Integrity: Honest behavior and fair decision-making.
Empathy: Ability to understand others' emotions in specific situations.
Teamwork: Working jointly with others toward a shared goal.
Growth Mindset: Willingness to face new challenges with a forward-looking approach.
Continuous and Independent Learning: Ongoing self-driven learning, especially regarding new technologies.
Communication: Clear oral and written expression of ideas, including public speaking.
Creativity and Innovation: Generating new ideas and original solutions.
Data Analysis: Using data to identify opportunities and make decisions.
Digital Skills: Quickly learning new technologies and digital tools.
Courtesy: Behavior rooted in respect and good manners.
Flexibility: Quick adaptation to change and ongoing training.
Professionalism: Skillful, honest, and efficient job performance.
Responsibility: Making decisions consciously and being accountable.
Work Attitude: Diligence, loyalty, punctuality, initiative, and motivation.
Confidence: Inspiring trust in undertaking difficult actions.
Leadership: Inspiring others to work enthusiastically toward shared goals.
Professional Ethics: Acting according to professional values and responsibilities.
Conflict Resolution: Mediating disputes and achieving mutually acceptable solutions.
Problem Solving: Quickly identifying causes of problems and implementing solutions.
Negotiation: Reaching agreements through discussion and compromise.


Gender Perspective Table
Training Activities That Include the Gender Perspective

| Training Activity | Gender Perspective Approach

| Lectures | All classroom activities align with gender perspective competence. The course is designed to show students how competitive market environments are shaped, focusing on recent developments including diversity, environmental protection, and gender perspective. |
| Case Analysis | Based on respect
| Monographic Work | Based on respect
| Assessment Test | Based on respect

Syllabus Sections Relevant to Gender Perspective

Syllabus Section Gender Perspective Exposure
2. Citizens / Gender equality among all stakeholder groups (e.g. LGBTQIA+ events, Gay Pride, etc)
4. SmartCities Marketing-Branding / Gender equality among all stakeholder groups (e.g. LGBTQIA+ events, Gay Pride, etc)
5. Social Smart City / Gender equality among all stakeholder groups (e.g. LGBTQIA+ events, Gay Pride, etc)
7. Management and New Business Model / Gender equality among all stakeholder groups (e.g. LGBTQIA+ events, Gay Pride, etc)

Sustainable Development Goals (SDG) Table
# Goal Topics
1 No Poverty Topics 1-7
2 Zero Hunger Topics 1-7
3 Good Health and Well-being Topics 1-7
4 Quality Education Topics 1-7
5 Gender Equality Topics 1-7
6 Clean Water and Sanitation Topics 2-6
7 Affordable and Clean Energy Topics 2-6
8 Decent Work and Economic Growth Topics 2-7
9 Industry, Innovation and Infrastructure Topics 3-6
10 Reduced Inequalities Topics 2-7
11 Sustainable Cities and Communities Topics 2,4,5,6
12 Responsible Consumption and Production Topics 1-7
13 Climate Action Topics 3-7
14 Life Below Water —
15 Life on Land —
16 Peace, Justice and Strong Institutions Topics 2-7
17 Partnerships for the Goals Topics 2,5,6,7

List of the 17 Sustainable Development Goals (summarized)
No Poverty: Eradicate poverty worldwide.
Zero Hunger: End hunger and promote sustainable agriculture.
Good Health and Well-being: Ensure healthy lives and promote well-being for all ages.
Quality Education: Provide inclusive and equitable quality education.
Gender Equality: Achieve gender equality and empower all women and girls.
Clean Water and Sanitation: Ensure availability and sustainable management of water and sanitation.
Affordable and Clean Energy: Ensure access to affordable, reliable, sustainable energy.
Decent Work and Economic Growth: Promote su