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Dades generals

Curs acadèmic:
2022
Descripció:
Should I Stay or Should I Go?- Destination Branding Post Covid-19: A global student collaboration
Crèdits ECTS:
3

Grups

Grup EN

Durada:
Anual
Professorat:
Natàlia Ferrer Roca
Idioma de les classes:
Català (10%), Anglès (90%)

Competències

  • CG.7. Avaluar la pròpia activitat i el propi aprenentatge i elaborar estratègies per millorar-los
  • CE.1. Contrastar les estructures i els processos informatius i comunicatius, així com les principals corrents i teories de la comunicació de masses
  • CE.2. Gestionar estratègicament la comunicació

Continguts

1. COIL Transatlantic collaboration

2. Strategic Social Media Campaign

3. SMART goals and KPIs

4. VALS

5. Defining your audience

6. Key Publics / Target Market Profile

Activitats

Tipus d’activitat Hores amb professor Hores sense professor Hores virtuals amb professor Total
Exposició dels estudiants 3,00 6,00 0 9,00
Lectura / comentari de textos 4,00 6,00 0 10,00
Resolució d'exercicis 3,00 6,00 0 9,00
Sessió participativa 9,00 2,00 0 11,00
Treball en equip 6,00 30,00 0 36,00
Total 25,00 50,00 0 75

Bibliografia

Avaluació i qualificació

Activitats d'avaluació:

Descripció de l'activitat Avaluació de l'activitat % Recuperable
Reflexion Exercise 1 Analysis, interpretation, research and critical thinking 15 No
Reflexion Exercise 2 Analysis, interpretation, research and critical thinking 15 No
Group project - Campaign Analysis, teamworking skills, problem solving, research, critical thinking and decision making 45
Final presentation Attractive visualization, oral expression, verbal and non-verbal communication, engagement, critical thinking 25 No

Qualificació

Reflexion Exercises: Analysis, interpretation, research and critical thinking
Group Project: Analysis, teamworking skills, problem solving, research, critical thinking and decision making
Final Presentation: Attractive visualization, oral expression, verbal and non-verbal communication, engagement, critical thinking

Criteris específics de la nota «No Presentat»:
Qualification: it will be the sum of the evaluation activities defined above. A student will be considered ‘Not presented’ if s/he does not participate in the group project.

Avaluació única:
During the first ten days students are able to choose to do a unique final examination. They must send a formal requirement through email to the teacher within this time period as well as a formal requirement to the Faculty’s academic secretary. The unique final examination will be an individual assignment.

Requisits mínims per aprovar:
A minimum grade of 5 must be obtained to pass the subject.

Tutoria

You can arrange a personal tutorial by sending an email to the teacher. She will respond to emails within a maximum of 48 hours on weekdays.

Comunicacio i interacció amb l'estudiantat

A public forum will be open on Moodle where all information related to the subject will be published to make sure all students have the same information. Students are welcome to ask questions as well. This channel will be the ordinary communication channel between the teacher and the students. Email communication is reserved for extraordinary reasons or to arrange tutorials.

Observacions

Aquesta assignatura NO ACREDITA per obtenir el nivell de la tercera llengua.

Should I Stay or Should I Go?- Destination Branding Post Covid-19: A global student collaboration: FIU students and UdG students will co-design a social media campaign for a Spanish destination to attract American visitors.

This course incorporates COIL (Collaborative Online International Learning), a virtual form of global learning that invites you to actively engage with peers in a different country using online tools. We will be working with communication students at FIU (Florida International University, Miami) in USA. Interactions will be asynchronous (e.g. discussion boards, collaboration on a shared project, etc.) and will utilize technology accessible to students on both sides.

The graduate of tomorrow must be a global citizen prepared to lead people and organizations in unpredictable circumstances. This transatlantic collaboration will expose students to challenges specific to a global economy, such as: language barrier, time zone differences, cultural differences, personality differences and learning differences. However, students will , with faculty guidance, find win-win solutions as a global team. This type of learning is priceless.

Given the practical load of this subject there is continuous evaluation. Therefore, it is essential to attend class regularly. Non-attendance will prevent student’s evaluation. Since the subject is in English, all work must be also in this language. The quality of the work will be evaluated, not the level of the language. However, if the language prevents the teacher from understanding the student’s main arguments, this will impact the final grade.

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Modificació del disseny

Modificació de les activitats:
In case of lockdown, all classes will be conducted virtually as planned. If the exchange with Florida International University (FIU) in Miami, USA, is not possible due to external factors, students will conduct the same tasks without COIL exchange.

Modificació de l'avaluació:
In case of lockdown, all evaluation activities will be conducted virtually as planned. Images will be collected online using Creative Commons Licensed resources.

Tutoria i comunicació:
Tutoring and communication with students will be conducted as defined in the Tutoring and Communication tab in all scenarios.

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