I have a degree in Economic and Business Sciences, and a PhD in Economic and Business Sciences from the University of Girona.
My professional career has been linked to the financial sector for more than 35 years, and I disassociated myself from the sector in February 2022. I worked in different entities, although my main career has been in CaixaGirona and CaixaBank. I assumed responsibilities in different areas such as Commercial Planning, Commercial Analysis, Individual Banking, Business Control and Technical Secretariat.
At the teaching level, I am a professor at the University of Girona from 1991 to the present. I have also taught in a master’s degree at the UAB (2006-2011) and I currently teach at EUM (Mediterranean University School) and the UOC (Open University of Catalonia). My teaching has focused on different areas of Business Economics, some as the areas of Fundamentals of the Company, Marketing and Marketing, having taught more than 20 different subjects.
At the research level I have more than 60 publications, of which 14 are JCR / Scopus. My specializations are pricing strategies, the cruise sector as a whole, and Artificial Intelligence, Business Intelligence and Big Data where I have extensive professional experience.