After more than 30 years holding executive positions at Fira Barcelona, I am currently part of the team at NEBEXT www.nebext.com as Event Director. Additionally, I lead the operations and customer care team, where our mission is to transform each event into an unforgettable experience that contributes to business success and sustainable development. We are motivated to create trade fairs that are not just exhibitions, but platforms that drive innovation, technology, and sustainability across various industries.I complement my professional activity as a teaching collaborator at the Universitat de Girona, Universitat de Vic —where I obtained my PhD— and at several business schools in Barcelona. Additionally, I am a member of the Universitat Oberta de Catalunya's Alumni Council.Thanks to the extensive international networking acquired during my professional career, I am an advisor to the cities of Sejong and Yongin in South Korea.Contact: M. (+34) 606 391 420 | josep.jonas@udg.eduORCID: 0009-0004-2360-1439