Degree in Business Administration and Management and Master in Marketing and Commercial Management from ESADE. He is the director of the consultancy FOCALIZZA (www.focalizza.com), a company specialized in local and business advisory services, with extensive experience in conducting commercial and economic revitalization studies, as well as economic impact assessments for institutions, city councils, provincial governments, and regional administrations.
He combines his consultancy work with university teaching at various Catalan institutions. His main academic activity is at the University of Girona, where he directs several postgraduate programs in marketing and urban commerce and teaches in the Marketing degree program at the Mediterrani University School (www.mediterrani.com). He has also taught at Abat Oliba University and the Open University of Catalonia in the areas of commercial distribution, and has collaborated occasionally with the University of Andorra.
The main subjects he teaches include:
He is the author of several marketing books, all related to commercial revitalization, urban commerce, and markets, including:
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Urban Commerce Manual: Challenges of Commercial Revitalization (available for free here)
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Experiences in Managing Municipal Market Stalls (available for free at www.focalizza.com)
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Criteria for Evaluating Best Practices in Commerce (available for free at www.focalizza.com)
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Parking in Urban Commercial Spaces: Experiences and Improvement Proposals
He has been the academic director of the following programs:
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Postgraduate Diploma in Marketing and Sales Management (University of Girona)
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Postgraduate in Digital Marketing and Social Networks (University of Girona)
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Master in Management of Municipal Markets (IL3 - University of Barcelona)
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Postgraduate in Leadership and People Development (University of Girona)
He currently serves as academic coordinator and lecturer of the following programs at the University of Girona:
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Micro-credential in Commercial and Urban Space Management (link)
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Postgraduate in Urban Commercial Space Revitalization
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Expert Diploma in Marketing and Sales Management (link)