CE6 Identificar les noves tendències en el turisme per promoure, de manera creativa, l'adaptació als nous escenaris CE7 Analitzar contextos per identificar les oportunitats que ofereixen, els seus potencials, i també els punts dèbils i les possibles amenaces a l'hora de projectar qualsevol iniciativa CG5 Medir les competències i habilitats personals i organitzatives i desenvolupar lideratge CG8 Tenir visió innovadora, prospectiva i proactiva
To identify the singularities of the tourism product To analyse the dynamics of development in tourism organizations To manage creativity in tourism organizations To recognize the determinants of innovation in tourism organizations
1. Understanding innovation 1.1. Knowledge types 1.2. Innovation types 1.3. Degree of innovativeness 1.4. Innovation diffusion 1.5. Innovation and the tourism product 2. Managing creativity 2.1. Creativity and innovation 2.2. Creativity techniques 3. Entrepreneurship 3.1. Creative destruction and entrepreneurship 3.2. Entrepreneurs’ motivations 4. Innovation determinants 4.1. Organization size 4.2. Organizational structure and innovation management 4.3. Professionalization 4.4. Innovation adoption 4.5. Stakeholder collaboration
Tipus d’activitat Hores amb professor Hores sense professor Total Elaboració individual de treballs 3,00 32,00 35,00 Exposició dels estudiants 3,00 5,00 8,00 Lectura / comentari de textos 2,00 10,00 12,00 Sessió expositiva 7,00 0 7,00 Sessió participativa 6,00 0 6,00 Sortida de camp 4,00 0 4,00 Treball en equip 2,00 0 2,00 Tutories de grup 1,00 0 1,00 Total 28,00 47,00 75
Fagerberg, Jan Mowery, David C. Nelson, Richard R. (cop. 2005 ). The Oxford handbook of innovation . Oxford: Oxford University Press. Catàleg Flagestad, A. (2006). The destination as an innovation system for non-winter tourism. Dins Walder, B., Weiermair, K., Sancho-Pérez, A. (Ed.), Innovation and Product Development in Tourism (, p. 25-37). Erich Schmidt. Catàleg Hjalager, A.-M. (2002). Repairing innovation defectiveness in tourism. Tourism Management, 23(5), 465-474. Recuperat , a http://www.udg.edu/biblioteca Catàleg Metcalfe, J. S. (J. Stanley) (cop. 2000 ). Innovation systems in the service economy : measurement and case study analysis . Boston: Kluwer Academic. Catàleg Russell, R. and Faulkner, B. (2004). Entrepreneurship, chaos and the tourism area lifecycle. Annals of Tourism Research 31, 31(3), 556-579. Recuperat , a http://www.udg.edu/biblioteca Catàleg Shaw, G. and Williams, A. (2009). Knowledge transfer and management in tourism organizations. Tourism Management, 30(3), 325-332. Recuperat , a http://www.udg.edu/biblioteca Catàleg Sundbo, J. et al. (2007). The innovative behaviour of tourism firms. Research Policy, 36(1), 88-106. Recuperat , a http://www.udg.edu/biblioteca Catàleg
Activitats d'avaluació: Descripció de l'activitat Avaluació de l'activitat % Participatory classes The ability to communicate ideas around the topics studied 15 Assignment The capacity of analysis and description of the student in relation with the topics developed in the class 60 Oral presentation To communicate the methodology and results of the assignment according with the topics developed in the class 20 Teamwork To participate in the activities with other students 5
The final mark will be calculated using the following formula: Assignment * 0,6 + Oral presentation * 0,2 + Class participation * 0,2 = Final mark Criteris específics de la nota «No Presentat»:Not delivering the final assignment will be considered as a “No Presentat”