Estudia

• CE5 Detectar i gestionar la complexitat de les destinacions i els productes turístics
• CG2 Comunicar-se en llengua anglesa, en diferents formats i contextos (entorns laborals, presentacions, coferències, fòrums, seminaris, congresos...) amb el conjunt de la comunitat acadèmica i la societat en general, sobre temes relacionats amb el turisme
• CG4 interpretar i avaluar amb esperit crític i rigor intel·lectual els resultats obtinguts, tant derivats d'una actuació professional com del extrets d'una investigació
• CG7 Sintetitzar i contrastar textos científics específics per aplicar-los a la creació i transferència de coneixement
• CG8 Tenir visió innovadora, prospectiva i proactiva

1. Revenue and Yield Management: Origins, definition, requirements to apply, basic principles

2. Internal Revenue Management. Variables, KPIs, PMS and RMS

3. External Revenue Management. Environment, Competence, RMS, Channel managers

4. Restaurant Revenue management

5. Ancillary services

6. The Revenue Manager Profile

• Forgacs, Gador (2010). Revenue Management. American Hotel & Lodging Educational Institut.
• Hayes, David K.. (2010). Revenue management for the hospitality industy. Hoboken: John Wiley & Sons. Catàleg
• International Hotel Association . (1992). Yield / revenue management. [Paris]: International Hotel Association. Catàleg
• Yeoman, Ian. McMahon-Beattie, Una. (2004). Revenue management and pricing :. London: Thomson Learning. Catàleg

Activitats d'avaluació:

Avaluation consists in:

Class exercises: 25 % of the grade
2 Final Test: 50% of the grade (25% each test)
Final project: 25%

1. Assessment system

I. Continuous assessment (mandatory)

II. Global assessment (only in special cases):

? For repeating courses from previous years.

? In cases approved by the Academic Directorate.


2. Attendance required for continuous assessment.

I. Minimum 80% attendance in classes.

II. No justified absences for theory classes. Only absences accepted by the Academic Directorate are valid (If an accepted absence affects an assessment, an alternative will be offered).

III. Results of the continuous assessment will be shared before the end of the teaching period.


3. Second chance (reassessment).


I. Mandatory for students who fail or do not meet the attendance requirement.

II. Exams dates will not be changed (except for serious, documented reasons). Examples of invalid reasons: driving test, travel, mild illness.


4. Support for special needs.

I. If a student has special needs, the Academic Directorate will inform the teaching staff.

II. Assessment will be adapted to ensure equal opportunities.


5. ZERO tolerance for cheating


I. If a student cheats in any assessment ? Fail (grade 0) with no second chance.

II. A disciplinary process will begin.



6. Submission of assignments.

I. Deadline: maximum 24 hours after the original due date. More than 24 hours late ? Grade 0. Less than 24 hours late ? Maximum grade of the assignment: 5 (if passed).

Lecturers may apply stricter rules.





7. Global Re-sit Exam: 100% Final Exam.


The Global Re-sit Exam consists of a written exam. Its value is a 100% of the final subject grade. The maximum grade to be obtained in the global re-sit exam is 5 out of 10. Day and time established by the school

In cases where thelecturers have doubts regarding the authorship of any assessment task, the student may be required to attend an in-person or synchronous interview (which may be recorded) in order to verify their knowledge and competencies and to ensure the authorship of the assessment work. If it is not possible to guarantee that the student is the author of the assessment task, it will receive a failing grade

Criteris específics de la nota «No Presentat»:
If a student fails the subject and does not take the reassessment test(s), the final grade will be “Not Presented” (N.P.)

Avaluació única:
The Global Re-sit Exam consists of a written exam. Its value is a 100% of the final subject grade. The maximum grade to be obtained in the global re-sit exam is 5 out of 10. Day and time established by the school.

Requisits mínims per aprovar:
Para considerar superada la asignatura, se deberá obtener una calificación mínima de 5.0

Tutorial meetings can be requested by sending an email directly to the teacher of the subject. Tutorials may be carried out either in person or remotely through an appropriate channel.

During the class hour, all necessary instructions will be given to follow up on the subject. If necessary, an email will be sent to the whole class or to the students concerned

All students are required to demonstrate proficiency in the following Microsoft Excel techniques and to apply them competently in practice:

? Basic mathematical operations.

? Percentage calculations.

? Elementary statistical functions.

Under no circumstances will instructional time be allocated to teaching this software, as it is the students’ responsibility to acquire and maintain these skills independently.