1. The concept of strategy.
2. Goals, Value and Performance.
3. Industry Analysis: The Fundamentals.
4. Further Topics in Industry and Competitive Analysis.
5. Analyzing Resources and Capabilities.
6. Developing Resources and Capabilities
7. The Nature and Sources of Competitive Advantage.
8. Cost Advantage.
9. Differentiation Advantage.
The final mark will be assigned as follows:
Class participation 10%
Case study resolution(several cases) 20%
Case or paper presentation in groups 30%
Final individual assignment 40%
Criteris específics de la nota «No Presentat»:
All activities are recommended but the final individual assignment and the work in group are compulsory.