Estudia

• CE3 Dissenyar i aplicar, en les organitzacions i institucions turístiques, sistemes de Qualitat i gestió mediambiental, econòmica i social
• CE5 Detectar i gestionar la complexitat de les destinacions i els productes turístics
• CE6 Identificar les noves tendències en el turisme per promoure, de manera creativa, l'adaptació als nous escenaris
• CE7 Analitzar contextos per identificar les oportunitats que ofereixen, els seus potencials, i també els punts dèbils i les possibles amenaces a l'hora de projectar qualsevol iniciativa
• CG9 Promoure avenços en les reflexions i formulacions ètiques relacionades amb l'exercici de la professió o el desenvolupament de la investigació, en un context de responsabilitat social i d'aplicació dels principis de la sostenibilitat econòmica, ecològica i social

• CE3. Design and implement quality management systems and environmental, economic, and social management practices within tourism organizations and institutions.
• CE5. Identify and manage the complexity of tourism destinations and tourism products.
• CE6. Identify emerging trends in tourism and creatively promote adaptation to new scenarios.
• CE7. Analyse contexts to identify the opportunities they offer, their potential, as well as weaknesses and possible threats when developing any initiative.
• CG9. Promote progress in ethical reflection and decision-making related to professional practice or research development, within a framework of social responsibility and the application of principles of economic, environmental, and social sustainability.

1. Territorial strategic planning

          1.1. Introduction

          1.2. Strategic planning process

          1.3. Mission, vision and objectives

          1.4. The role of stakeholders

          1.5. Territorial governance

2. Integrated management of a tourism destination

          2.1. Fundamental tools of the tourism industry

          2.2. Tourism Destination Management: Conceptual framework

          2.3. Key pillars of sustainable DMO and destination management

          2.4. Critical success factors for a DMO and for a tourism destination

3. Indicators: measurement systems

          3.1. Indicators and Indicator systems

          3.2. BSC: Balanced Scorecard

          3.3. BSC in Tourism Destinations

          3.4. Critical variables for tourism destinations

          3.5. Practical case studies on indicators and BSC

4. From strategic planning to tourism management

          4.1. Barcelona 2020

          4.2. Girona 2022

• Kaplan, Robert S. (1996). The Balanced scorecard : translating strategy into action. Boston, Mass: Harvard Business School Press. Catàleg
• Ritchie, J.R. Brent (2003 ). The Competitive destination : a sustainable tourism perspective . Oxon: CABI. Catàleg
• Indicators of sustainable development for tourism destinations : a guidebook (cop. 2004 ). Madrid]: World Tourism Organization. Catàleg
• Valls, Josep Francesc (cop. 2004 ). Gestión de destinos turísticos sostenibles . [Barcelona]: Gestión 2000. Catàleg
• Mard, Michael J. (2004). Driving your company's value : strategic benchmarking for value (1st ed.). Hoboken, N.J: John Wiley & Sons Catàleg
• Olve, Nils-Go¨ran (2003). Making scorecards actionable : balancing strategy and control. Chichester ;: Wiley Catàleg
• Cardona, Pablo. (2022). Management by Missions : Connecting People to Strategy through Purpose (2nd ed. 2022.). Cham: Springer International Publishing Catàleg

Activitats d'avaluació:

The course will be assessed on a 10-point scale.

PARTICIPATION
Active and well-reasoned participation and attitude [1 point]

ACTIVITIES
Activity 1: Strategic planning (individual assignment) [1 point]
Activity 2: DMO (individual assignment) [1 point]

COURSE PROJECT
Oral presentation of the project [3 points]
Written project report: structure, content, and writing quality [4 points]

GENERAL CRITERIA
Students who have not completed the course requirements or who have obtained an overall course grade below 5.0 may take a reassessment examination. This will consist of a written exam covering all course content and will account for 100% of the final grade.
Teaching staff may invite students to an in-person or a virtual interview to verify their knowledge and competence as well as the authorship of evaluation tests and assessments. In case teaching staff cannot confirm such an authorship, the concerned tests and assessments will be graded negatively.

Criteris específics de la nota «No Presentat»:
A student will be considered as having not completed the course if they fail to submit all mandatory assignments or if their attendance falls below 80%.

Avaluació única:
Students who have not completed the course requirements or who have obtained an overall course grade below 5.0 may take a reassessment examination. This will consist of a written exam covering all course content and will account for 100% of the final grade.

Requisits mínims per aprovar:
To pass the course, students must obtain a minimum grade of 5.0.

It is possible to arrange individual meetings through the lecturer's email.

At the beginning of the course, all the necessary instructions for the follow-up of the subject will be given. In addition, the forum will be used to inform about important dates and events about the course.

Methodology:
A combination of theoretical sessions, together with individual and group work sessions.

Sessions:
A combination of dynamic lectures, as well as the study and discussion of readings and case studies.

Course assignment:
Development of a Balanced scorecard for a tourism destination.