Estudia

• CE2 Aplicar, de manera reflexiva i crítica, metodologies d'investigació transdiciplinar i multidisciplinar a la realitat turística
• E2 Aplicar, de manera reflexiva i creativa, metodologies d'investigació transdisciplinària i multidisciplinària a la realitat turística
• CE4 Integrar les diferents sensibilitats i llenguatges del turisme per construir un discurs propi i compartir-lo en entorns acadèmics i/o professionals
• CE5 Detectar i gestionar la complexitat de les destinacions i els productes turístics
• E5 Detectar i gestionar la complexitat dels destins i els productes turístics
• T6 Reconèixer i valorar les innovacions de les tecnologies de la informació i la comunicació i adaptar-les al propi àmbit de treball o al servei dels objectius de la investigació que es desenvolupi
• CG6 Reconéixer i valorar les innovacions de les Tecnologies de la informació i la comunicació i adaptar-les al propi àmbit de treball o al servei dels objectius de la investigació que es desenvolupi

1. Evolución e impacto de las TIC en el Turismo / Evolution and impact of ICT in Tourism

2. Información turística / Tourist Information

3. Ecosistema digital del destino / Destination Digital Ecosystem

          3.1. Smart destination

          3.2. Consumer Journey

          3.3. Paginas web de destinos turísticos / Websites of tourist destinations

          3.4. Imagen e Interacción / Image and Interaction

          3.5. Tecnologias en el conocimento turístico / Technologies in tourism Knowledge

• Buhalis, Dimitrios (2008 ). eTourism case studies : management and marketing issues in eTourism . Oxford: Butterworth-Heinemann. Catàleg
• Buhalis, Dimitrios (2003 ). eTourism : information technologies for strategic tourismmanagement . New York: Financial Times Prentice Hall. Catàleg
• Werthner, Hannes (cop. 1999 ). Information technology and tourism : a challenging relationship . Wien [etc.]: Springer. Catàleg
• Hirakawa, Hitoshi. Takahashi, Nobuhiro. Maquito, Ferdinand C. Tokumaru, Norio (2017). Innovative ICT industrial architecture in East Asia : offshoring of japanese firms and challenges faced by East Asian economies. Tokyo: Springer Japan Catàleg
• Rojas, E., Moya, D., & Majo, J. (2025). Optimisation of the Website for Smart Tourism Destination: A Case Study of Bo. International Journal of Innovative,, . Recuperat , a DOI: https://doi.org/10.20431/2456-4931.100103
• Puche-Regaliza, Julio César ; Marcilla-Lombraña, Isabel ; Antón-Maraña, Paula ; Arranz-Val, Pablo (2026). Innovating data-driven tourism reputation management: methodological foundations. Information technology & tourism, 28(1), . Recuperat , a https://doi.org/10.1007/s40558-026-00368-0
• Galvão, António ; Abreu, Fernando Brito e ; João Joanaz de Melo (2025). Towards a Consensual Definition for Smart Tourism and Smart Tourism Tools. Dins Kornyshova, E., Deneckère, R., Brinkkemper, S. (eds) (Ed.), Smart Life and Smart Life Engineering (2024). Springer. Recuperat , a https://doi.org/10.1007/978-3-031-75887-4_8 Focus to learn more
• Cerdá-Mansilla, E., Tussyadiah, I., Campo, S., & Rubio, N. (2024). Smart destinations: A holistic view from researchers and managers to tourists an. Tourism management perspectives, 51(),

Activitats d'avaluació:

La valoración de la asignatura se realizará a partir de la corrección de las diferentes tareas realizadas a lo largo de la asignatura.
A pesar de que los pesos de las actividades de evaluación no requieren recuperación, como puede haber muchas casuísticas diferentes, en el caso de que la evaluación de la asignatura no sea positiva por el motivo que sea, se permitirá hacer una evaluación global de la asignatura que englobe en una única actividad el conjunto de la asignatura para quien pudiera estar en esta situación. la fecha será la prevista para las recuperaciones.
En aquellos supuestos en los que el profesorado tenga dudas sobre la autoría de cualquier prueba de evaluación, podrá convocar al estudiante a realizar una entrevista presencial o síncrona (que podrá ser grabada), con el objetivo de verificar sus conocimientos y competencias, así como garantizar la autoría de las pruebas de evaluación. Si no es posible garantizar que el estudiante es el autor de la prueba, esta será calificada negativamente.
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The assessment of the subject will be based on the correction of the different tasks carried out throughout the subject.
Despite the fact that the weights of the evaluation activities do not require recovery, as there can be many different cases, in the event that the evaluation of the subject is not positive for whatever reason, it will be allowed to make a global evaluation of the subject that encompasses the whole of the subject in a single activity for those who might be in this
In cases where the teaching staff have doubts regarding the authorship of any assessment task, the student may be required to attend an in-person or synchronous interview (which may be recorded) in order to verify their knowledge and competences and to ensure the authorship of the assessment. If it is not possible to confirm that the student is the author of the assessment, the assessment will receive a failing grade.

Criteris específics de la nota «No Presentat»:
Se considerará no presentado si no se entrega ninguna de las tareas previstas
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It will be considered not submitted if none of the scheduled tasks is submitted

Avaluació única:
Si se opta por la avaluación única, se deberá desarrollar un proyecto global que desarrolle los contenidos de la asignatura de manera amplia y detallada.
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If you opt for the single assessment, you must develop a global project that covers the subject content comprehensively and in detail.

Requisits mínims per aprovar:
Para considerar superada la asignatura, se deberá obetener una cualificación mínima de 5.0
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To consider the subject passed, a minimum grade of 5.0 must be obtained.

A través del correo electronico directo de los profesores se pueden agendar tutorias directamente. Se responderá los correos con un máximo de 24 hores en días laborables.
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Tutorials can be scheduled via the professors' email. Emails will be answered within 24 hours on working days.

A la hora de clase se explicaran las instrucciones necesarias para el seguimiento de la asignatura, y se utilizará el forum de moodle para comunicar noticas vinculadas a la asignatura.
Las comunicaciones seran en primera instancia via Moodle y las herramientas asociadas y, en segunda instancia, por correo electrónico.
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During class, the necessary instructions for following the subject will be explained, and the Moodle forum will be used to communicate news related to the subject.
Communications will be, in the first instance, via Moodle and its associated tools, and, in the second instance, by email.

Se trata de una asignatura que tiene por objetivo visualizar el impacto de la Tecnologia en el sector turístico y conocer herramientas y pautas de trabajo vincualas a la implementación de la Tecnologia en el ámbito turístico.
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It is a subject that aims to visualise the impact of Technology on the tourism sector and to learn about tools and work guidelines for implementing Technology in the tourism sector.

ARTIFICIAL INTELLIGENCE (AI) AND DIGITAL RESEARCH TOOLS POLICY

The use of generative Artificial Intelligence (AI) tools such as ChatGPT, Microsoft Copilot, Google Gemini, Claude, Perplexity, and similar applications is permitted and encouraged in this course when used responsibly and ethically as a support tool for learning, research, data analysis, and content development.

In addition, students are expected to use academic digital research tools such as Zotero for reference management, citation organisation, and bibliographic support. Zotero is considered an essential academic tool for ensuring transparency, accuracy, and proper scholarly practice in tourism research.

Permitted Uses

Students may use AI tools and Zotero for:

Exploring and understanding course concepts.
Identifying, comparing, and analysing tourism information sources.
Supporting literature reviews and academic research processes.
Managing references and building bibliographies using Zotero.
Brainstorming ideas and developing project proposals.
Summarising academic and professional documents.
Supporting data interpretation and visualisation.
Improving the language, structure, and clarity of written assignments.
Assisting in the preparation of presentations and reports.

Students remain fully responsible for all submitted work. The use of AI tools does not replace critical thinking, academic judgment, or the proper use of scholarly sources. Zotero must be used to ensure that all references are correctly cited in accordance with academic standards.

Academic Integrity and Responsibility

AI-generated content must not be submitted as the student's own work without review, verification, and substantial intellectual contribution. Students must critically evaluate the accuracy, relevance, and reliability of any information generated by AI tools.

Declaration of Use

Students must explicitly acknowledge the use of AI tools and/or Zotero in any assignment, report, presentation, or project in which these tools are used. The declaration should include:

The name of the AI tool(s) and/or Zotero.
The purpose of use.
A brief explanation of how they contributed to the work.

Example:

“ChatGPT (OpenAI) was used to generate initial ideas for the destination analysis and to improve the clarity of the text. Zotero was used to manage references and format the bibliography. All outputs were critically reviewed and edited by the authors.”

Prohibited Uses

The following practices are not permitted:

Submitting AI-generated content without disclosure.
Using AI to fabricate data, references, citations, or research findings.
Presenting AI-generated work as entirely original without personal contribution.
Misusing digital tools in ways that violate academic integrity policies.

This course promotes the responsible, transparent, and critical use of Artificial Intelligence and digital research tools as essential professional competencies in tourism information management and research.

ARTIFICIAL INTELLIGENCE (AI) AND DIGITAL RESEARCH TOOLS POLICY

The use of generative Artificial Intelligence (AI) tools such as ChatGPT, Microsoft Copilot, Google Gemini, Claude, Perplexity, and similar applications is permitted and encouraged in this course when used responsibly and ethically as a support tool for learning, research, data analysis, and content development.

In addition, students are expected to use academic digital research tools such as Zotero for reference management, citation organisation, and bibliographic support. Zotero is considered an essential academic tool for ensuring transparency, accuracy, and proper scholarly practice in tourism research.

Permitted Uses

Students may use AI tools and Zotero for:

Exploring and understanding course concepts.
Identifying, comparing, and analysing tourism information sources.
Supporting literature reviews and academic research processes.
Managing references and building bibliographies using Zotero.
Brainstorming ideas and developing project proposals.
Summarising academic and professional documents.
Supporting data interpretation and visualisation.
Improving the language, structure, and clarity of written assignments.
Assisting in the preparation of presentations and reports.

Students remain fully responsible for all submitted work. The use of AI tools does not replace critical thinking, academic judgment, or the proper use of scholarly sources. Zotero must be used to ensure that all references are correctly cited in accordance with academic standards.

Academic Integrity and Responsibility

AI-generated content must not be submitted as the student's own work without review, verification, and substantial intellectual contribution. Students must critically evaluate the accuracy, relevance, and reliability of any information generated by AI tools.

Declaration of Use

Students must explicitly acknowledge the use of AI tools and/or Zotero in any assignment, report, presentation, or project in which these tools are used. The declaration should include:

The name of the AI tool(s) and/or Zotero.
The purpose of use.
A brief explanation of how they contributed to the work.

Example:

“ChatGPT (OpenAI) was used to generate initial ideas for the destination analysis and to improve the clarity of the text. Zotero was used to manage references and format the bibliography. All outputs were critically reviewed and edited by the authors.”

Prohibited Uses

The following practices are not permitted:

Submitting AI-generated content without disclosure.
Using AI to fabricate data, references, citations, or research findings.
Presenting AI-generated work as entirely original without personal contribution.
Misusing digital tools in ways that violate academic integrity policies.

This course promotes the responsible, transparent, and critical use of Artificial Intelligence and digital research tools as essential professional competencies in tourism information management and research.