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General information

Academic year:
2025
Description:
Mechanisms of comprehension and the analysis of audio-visual media in narrative construction are given. The emphasis is given to the use of narrative analysis in relation to the construction of arguments. 011. The narration 012. Structural components of audio-visual story 013. The construction of audio-visual story 014. Narrative and rhetorical figures 015. Advertising strategies
ECTS credits:
4
Course coordinator:
Daniel Perez Pamies

Groups

Group A

Duration:
One-semester, 1st semester
Teaching staff:
Language of the classes:
English (100%)

Competences

  • B1. Collect, select, evaluate and transmit information effectively and efficiently, depending on objectives, sources and formats
  • B2. Read, understand and comment on scientific texts
  • B3. Communicate effectively orally, in writing and audiovisually
  • B4. Analyze complex situations and design strategies to solve them, both individually and as part of a team
  • B8. Evaluate own activities and learnings, and develop strategies to improve them
  • B9. Use ingenuity and creativity to find appropriate solutions to solve unprecedented problems
  • E2. Script audiovisual and multimedia products

Syllabus

1. Narrative, Communication and Art: Imaginary and Tradition

2. Structural Components of the Artistic Imaginary

3. Storytelling building: Profiles, Methods and Ideas

4. Narrative and Rhetorical Figures

5. New Forms and Communicative Strategies

Activities

Activity type Hours with a teacher Hours without a teacher Virtual hours with a teacher Total
Others 0 1,00 0 1,00
Analysis / case study 17,50 0 17,50 35,00
Assessment test 2,00 8,00 0 10,00
Learning-based tasks and quizzes 3,00 39,00 2,00 44,00
Reading texts/listening to audio 0 10,00 0 10,00
Total 22,50 58,00 19,50 100

Bibliography

    Assessment and Grading

    Assessment activities:

    Description of the activity Assessment Activity % Remediable subject
    Practical Exercises: Audiovisual Project, Class Tasks, Feedbacks...
    Appropriate use of artistic support and consistency with its language. Reasoning for the choice of support. Creativity of the project.
    30 No
    Review "Creative Process of an Artistic Work" Analysis of the creative process of an artistic piece.
    Reading comprehension and ability to relate the general class ideas to the research activity.
    15 No
    Written Test on the Subject, Bibliography and Film Examples shown during the lessons Reading and understanding of teaching materials and contents. 50 No
    Self Evaluation Coherence of the assessment with the work done during the course. 5 No

    Grading

    To pass the subject it is necessary to obtain at least 50% of the grade.
    Being a practical course, attending to the class is the starting point and meeting point for theoretical learning. Attendance is therefore important. Any problem in this regard must be consulted beforehand to look for alternatives.

    Specific criteria for the "No show" grade:
    Systematic absence from classes and non-presentation of assessment activities corresponding to a third of the percentage.

    Single Assessment:
    Access the notes of the online classes and take the exam ranked with 100%. It is essential to notify the teacher at the beginning of the course during the first two weeks.

    Minimum requirements to pass:
    To consider the subject passed, a minimum grade of 5.0 must be obtained.

    Mentorship

    In case of confinement, tutorships will be done online through a form that will depend on the dates.

    Remarks


    Being a practical course, attending class is the starting point and meeting point for theoretical learning. Attendance is therefore important. Any problem in this regard must be consulted beforehand to look for alternatives.

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