Estudia

• CG.1 Avaluar la sostenibilitat de les pròpies propostes i actuacions des d'un punt de vista econòmic, ecològic i social
• CG.6 Analitzar els fets a partir d'una guia externa, identificar-ne les causes i expressar-ne l'opinió personal de manera sintètica
• CE.2 Sintetitzar, analitzar i interpretar el turisme i els seus impactes
• CE.1 Adquirir coneixements bàsics a les disciplines que estudien el turisme

1. Sustainable tourism and key RSC concepts

2. Different doctrines and history of CSR

3. Institutionalizing CSR

4. CSR in tourism companies

5. CSR and its link to State social policy

6. Case studies of CSR in tourism companies

• AECA (2004). Marco conceptual de la responsabilidad social corporativa. AECA.
• Almagro, J.J., Garmendia, J.A. i De La Torre, I. (coord) (2009). Responsabilidad Social. Una reflexión global sobre la RSE.. Pearson Education: Prentice Hall.
• Azcárate, T., Benayas, J., Nerilli G. and Justel A. (2019). A Guide to Sustainable Tourism. REDS.
• Barrio Fraile, E. (2019). Responsabilidad social corporativa: de la noción a la gestión.. Editorial UOC.
• Bazán, C., De La Morena, J., Cortés H. (2016). Guía para la integración de la Responsabilidad Social Corporativa. Wolters Kluwer.
• European Commission (2007). Agenda for a sustainable and a competitive European Tourism. Recuperat , a https://eur-lex.europa.eu/EN/legal-content/summary/agenda-for-a-sustainable-and-competitive-european-tourism.html
• Mathieson, A. and Wall, G. (2006). Tourism Change, Impacts and Opportunities. Pearson Education: Prentice Hall.
• Moreno, A., Uriarte, L.M., Topa, G. (coord) (2010). La responsabilidad social empresarial: oportunidades estratégicas, organizativas y de recursos humanos.. Pirámide.
• Navarro García, F. (2008). Responsabilidad social corporativa: teoría y práctica. ESIC.
• (2011). Creating Shared Value. Harvard Business Review,,

Activitats d'avaluació:

Students in the formative assessment mode will have to do the team project and the final exam obligatorily.

Failure to do some class activities or the case study will result in a 0 in those tasks, but will not prevent them from passing provided they take the final exam and submit the team project with a mark high enough to reach the minimum mark of 5.

Criteris específics de la nota «No Presentat»:
Students who do not show up for the exam or do not submit the team project will be considered NO SHOWS (NP).

Avaluació única:
Students interested in single assessment will have to request it formally and fill in a form by a given date. They will need to present solid reasons for their choice of this type of assessment, as the university considers that for learning to occur, students must be regular participants of the sessions and engage in the activities proposed in the formative assessment mode.

Students who opt for this type of assessment will have to do:
- The final exam - 70%
- Three case studies - 30% (10% each)

In case of scoring an F, students will have the opportunity to re-sit the final exam.

Requisits mínims per aprovar:
To pass the course, the final mark must be a 5.

For the exam to be computed as part of the final mark, students must score a minimum mark of 4.

Students are strongly advised to book tutorials with the teacher through the BOOKEO app.

Students have diverse channels of communication with the teacher: gmail, the mail of the digital campus, MEET rooms in case of online tutorials, and onsite consultation (before and after lessons, in the staff room whenever the teacher has availability).

Students are strongly advised to attend lessons regularly and do the class activities. The exam will reproduce some of these activities done in class during the course.