Estudia

1. Block I. Creative Thinking and Opportunity Identification (60%): • Creativity as a managerial and leadership competence. • Divergent and convergent thinking approaches. • Strategic observation and trend analysis. • Problem definition and reframing techniques. • Ideation methodologies (Design Thinking, SCAMPER, Brainwriting). • Designing memorable customer experiences. • Organisational creativity and fostering an innovation culture.

2. Block II. Innovation and Technology in Hospitality (40%): • Service innovation frameworks and typologies. • Incremental versus disruptive innovation. • Sustainable innovation in hospitality. • Technology and Artificial Intelligence as drivers of transformation. • From creative ideas to structured innovation opportunities. • Service concept development and prototyping.

• Kelley, T., & Kelley, D. (2013). Creative confidence: Unleashing the creative potential within us all. Crown Business.
• Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. Wiley.
• Brown, T. (2009). Change by design: How design thinking transforms organizations and inspires innovation. Harper Business.

Activitats d'avaluació:

General conditions for assessment

1. Assessment system
? Continuous assessment (mandatory)
? Global assessment (only in special cases):
• For repeating courses from previous years.
• In cases approved by the Academic Directorate.

2. Attendance required for continuous assessment
? Minimum 80% attendance in classes
? No justified absences for theory classes. Only absences accepted by the Academic Directorate are valid.
• If an accepted absence affects an assessment, an alternative will be offered.
? Results of the continuous assessment will be shared before the end of the teaching period.

3. Second chance (reassessment)
? Mandatory for students who fail or do not meet the attendance requirement.
? Exam dates will not be changed (except for serious, documented reasons).
• Examples of invalid reasons: driving test, travel, mild illness.

4. Support for special needs
? If a student has special needs, the Academic Directorate will inform the teaching staff.
? Assessment will be adapted to ensure equal opportunities.

5. ZERO tolerance for cheating
? If a student cheats in any assessment --> Fail (grade 0) with no second chance.
? A disciplinary process will begin.

6. Submission of assignments
? Deadline: maximum 24 hours after the original due date.
• More than 24 hours late --> Grade 0.
• Less than 24 hours late --> Maximum grade of the assignment: 5 (if passed).
? Teachers may apply stricter rules.


Continuous Evaluation

? Assessment components:
• Oral presentation 20%
• Final document submission 25%
• Test (I) 25%
• Final Exam (II) 30%
? Students who do not pass the subject (fail mark or lack of attendance) will have to take the re-sit evaluation.
If they do not take the re-sit, the final grade will be “Not Presented” (N.P.).


Global Evaluation

? Students will be evaluated through an individual written exam based on the relevant syllabus.
? If they fail, they will be re-evaluated in the re-sit assessment.
If they do not take the re-sit, the final grade will be “Not Presented” (N.P.).


Re-sit Evaluation (Reevaluación)

? Students who lose the right to continuous assessment or fail any assessment (continuous or global) must sit the re-evaluation exam.
? The re-evaluation consists of an individual written exam based on the syllabus.
? The maximum grade for the re-sit evaluation is 5 out of 10.

Criteris específics de la nota «No Presentat»:
If a student fails the subject and does not take the reassessment test(s), the final grade will be “Not Presented” (N.P.).

Avaluació única:
The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

Requisits mínims per aprovar:
Per considerar superada l’assignatura, caldrà obtenir una qualificació mínima de 5.0

Students can send an email to the teaching staff to request a meeting. The tutorial can take place either in person or online.

All necessary information will be explained during class. If needed, an email will also be sent to the whole group or to the relevant students.
Students must contact St.Pol HC and teachers exclusively through the institutional email. The institution does not take responsibility for communications made through other digital channels.