1. Module 1
2. Introduction to Diversity and Identity:
• What is diversity? Types of diversity (social, linguistic, ethnic, religious, etc.)
• Who is “diverse”? Privilege and intersectionality
• Personal and collective identity: visible and invisible dimensions
• Reflective activity on students’ own identities
3. Understanding Culture in Global Contexts:
• What is culture? Humanities and social science perspectives on culture
• Cultural norms, identity, and social expectations
• Unconscious bias and stereotypes
• Discussion of hospitality scenarios involving diverse cultural identities
4. Language Culture & Power in Global Contexts:
• Culture and language. Do languages shape our views of the world?
• Language diversity and language hierarchies
• Linguistic discrimination and linguicism
• Language policies in multinational hospitality organizations
5. English as International Language:
• Whose global English? English varieties around the world
• The role of regional languages in tourism
• English for communication in international teams: inclusion, exclusion and adaptation
• Miscommunication and the illusion of shared understanding in English
6. English in Hospitality: Managing inclusive international teams:
• Code-switching: what it is, who does it, and at what cost
• Language microaggressions in workplace interactions
• Inclusive communicative practices
• Case studies and conclusions
7. Module 2
8. Internal Diversity and Inclusive Management in Hotels:
• Diversity in hotel teams: age, gender, culture, disability, neurodiversity
• Visible and invisible diversity across hotel departments.
• Intersectionality: how different identities and inequalities overlap.
• Diversity plan focus: diagnosis, inequality risks, outsourcing, precariousness and fair treatment.
9. Diverse Customer Segments in Hotels:
• Senior tourism, family tourism, digital nomads and international mobility.
• LGBTQ+ travellers, halal/kosher tourism and religious or cultural service needs.
• Travellers with disabilities
• Diversity plan focus: inclusive customer segmentation without stereotypes.
10. Accessibility and Universal Design:
• Universal Design and physical accessibility in hotels.
• Diversity plan focus: accessibility audit and inclusive service design.
11. Diversity and Online Reputation:
• UNWTO / UN Tourism and inclusive tourism.
• Online reputation and discriminatory reviews or comments.
• Diversity plan focus: Final presentation of the plan.
12. Hospitality and Diversity Management:
• Why hotels need a structured Diversity Management Plan.
• First step of the plan: identifying diversity challenges inside the hotel and in the guest experience.
General conditions for assessment
1. Assessment system
? Continuous assessment (mandatory)
? Global assessment (only in special cases):
• For repeating courses from previous years.
• In cases approved by the Academic Directorate.
2. Attendance required for continuous assessment
? Minimum 80% attendance in classes
? No justified absences for theory classes. Only absences accepted by the Academic Directorate are valid.
• If an accepted absence affects an assessment, an alternative will be offered.
? Results of the continuous assessment will be shared before the end of the teaching period.
3. Second chance (reassessment)
? Mandatory for students who fail or do not meet the attendance requirement.
? Exam dates will not be changed (except for serious, documented reasons).
• Examples of invalid reasons: driving test, travel, mild illness.
4. Support for special needs
? If a student has special needs, the Academic Directorate will inform the teaching staff.
? Assessment will be adapted to ensure equal opportunities.
5. ZERO tolerance for cheating
? If a student cheats in any assessment --> Fail (grade 0) with no second chance.
? A disciplinary process will begin.
6. Submission of assignments
? Deadline: maximum 24 hours after the original due date.
• More than 24 hours late --> Grade 0.
• Less than 24 hours late --> Maximum grade of the assignment: 5 (if passed).
? Teachers may apply stricter rules.
Subject modules
? The final grade is made up of the following modules:
• 35% Module 1
• 65% Module 2
? To pass the subject, it is mandatory to pass all modules (in continuous or global assessment).
? If any module is not passed, the reassessment of that module is required.
Minimum grade requirement per module
? Each module must have a minimum grade of 5.0.
? If one or more modules are below 5.0, the final grade will be the lowest grade obtained or “Not Presented” (N.P.), and the subject will be failed.
Module grade retention
? A passed module will be retained for the next academic year, recorded with a grade of 5.0.
? In the following year, it will not be possible to improve the grade of a passed module.
? If the subject remains pending after one academic year, all modules must be repeated.
Continuous Evaluation
Module 1
? Assessment:
• Written exam (worth 100% of the module). Includes:
o theoretical questions covering the core concepts of the module, and
o a case-based reflection, where students will apply these concepts to analyse a practical situation and justify their reasoning.
? Students who do not pass the module (fail mark or lack of attendance) will have to take the re-sit evaluation.
If they do not take the re-sit, the final grade of the subject will be “Not Presented” (N.P.).
Module 2
? Assessment:
• Course-long project presentation (worth 45% of the module).
? Groups of 3 students will conduct in-depth research on a relevant topic
? Practical application of theoretical concepts
? Final presentation
• Written exam (worth 55% of the module). Includes:
? theoretical questions covering the core concepts of the module, and
? a case-based reflection, where students will apply these concepts to analyse a practical situation and justify their reasoning.
? Students who do not pass the module (fail mark or lack of attendance) will have to take the re-sit evaluation.
If they do not take the re-sit, the final grade of the subject will be “Not Presented” (N.P.).
Global Evaluation
Module 1
? Assessment:
• Written exam (worth 100% of the module). Includes:
o theoretical questions covering the core concepts of the module, and
o a case-based reflection, where students will apply these concepts to analyse a practical situation and justify their reasoning.
? Students who fail the module have to take the Re-sit evaluation (Reevaluación) under the same conditions.
If they do not take the re-sit, the final grade of the subject will be “Not Presented” (N.P.).
Module 2
? Assessment:
• Written exam (worth 100% of the module). Includes:
? theoretical questions covering the core concepts of the module, and
? a case-based reflection, where students will apply these concepts to analyse a practical situation and justify their reasoning.
? Students who fail the module have to take the Re-sit evaluation (Reevaluación).
If they do not take the re-sit, the final grade of the subject will be “Not Presented” (N.P.).
Re-sit Evaluation (Reevaluación)
? For students who do not pass the initial assessment or have less than 80% attendance per module in Continuous Evaluation.
Module 1
? Assessment:
• Written exam (worth 100% of the module). Includes:
o theoretical questions covering the core concepts of the module, and
o a case-based reflection, where students will apply these concepts to analyse a practical situation and justify their reasoning.
? Resit grades will be capped at 6.5/10.
Module 2
? Assessment:
• Written exam (worth 100% of the module). Includes:
o theoretical questions covering the core concepts of the module, and
o a case-based reflection, where students will apply these concepts to analyse a practical situation and justify their reasoning.
? Resit grades will be capped at 6.5/10.
Criteris específics de la nota «No Presentat»:
If a student fails the subject and does not take the reassessment test(s), the final grade will be “Not Presented” (N.P.).
Avaluació única:
The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.
Requisits mínims per aprovar:
Per considerar superada l’assignatura, caldrà obtenir una qualificació mínima de 5.0