Estudia

• Analitzar i crear nous productes i serveis turístics i hotelers de manera independent, innovadora i empresarial
• Dur a terme procediments d'anàlisi i síntesi per interpretar l'activitat hotelera i de restauració
• Desenvolupar l'habilitat per argumentar i expressar-se de manera coherent i intel · ligible per elaborar textos escrits comprensibles i organitzats, així com per exposar resultats oralment i en públic
• Dissenyar i aplicar processos i estratègies comunicatives en els diversos àmbits de treball, seleccionant i utilitzant les tecnologies de la informació i la comunicació més adequades
• Fomentar el treball en equip, promovent actituds de col · laboració, consens, negociació, resolució de conflictes i respecte a les opinions alienes, al mateix temps que la capacitat d'argumentar i defensar opinions pròpies

1. Lecture 1: Introduction to Event Management. Preliminary steps to Plan an Event. SMART Goals. Division into teams for final Project Presentation. Lecture 2: Types of Events. MICE. Purpose, scope and nature of an event. Diversity & Multiculturalism. Lecture 3: The 4 key moments with the client. Briefing. Winning Proposal. Negotiation. Site Inspections. Lecture 4: Upselling & Crosselling. BEO. Planning. Different tools for planning: VUCA, Chronogram, EDT. How can AI help the event planners? Transport and lodging for guest. Audiovisual equipment. Lecture 5: Case study. Lecture 6: Menus, catering and decorations. Human Resources needs. Sustainability Plan. Marketing, Communication & Promotion. Lecture 7: Budget I. Lecture 8: Budget II. SWOT. Health & Safety. Legal basis. Lecture 9: Day of the event. Problem solving. Relationship with the client. Follow up. Evaluation results. PNL. Improvement Plan. Creativity. Lecture 10: Overall review of each topic. Questions and clarifications. Presentations. Lecture 11 TBC: External visit.

• Cuadrado, C. (2018). El ABC en la organización de eventos. Fund. Confemetal.
• De la Serna, M. (2017). Guía de organización de congresos, eventos feriales y exposiciones. Síntesis.
• Guidara, W. (2022). Unreasonable Hospitality. Optimism Press.
• Hernandez, L. (2021). Customer Experience Guía Práctica. Kolima.
• Kairos, C. (2022). The Branding Method. Independently Published.
• Kotler, P. (2023). Marketing 6.0. Wiley John + Sons.
• Lopez, M. (2024). Producción de espectáculos y eventos. UOC.
• Smith, B. (2022). KPI Checklists. Metric Press.

Activitats d'avaluació:

General conditions for assessment

1. Assessment system
? Continuous assessment (mandatory)
? Global assessment (only in special cases):
• For repeating courses from previous years.
• In cases approved by the Academic Directorate.

2. Attendance required for continuous assessment
? Minimum 80% attendance in classes
? No justified absences for theory classes. Only absences accepted by the Academic Directorate are valid.
• If an accepted absence affects an assessment, an alternative will be offered.
? Results of the continuous assessment will be shared before the end of the teaching period.

3. Second chance (reassessment)
? Mandatory for students who fail or do not meet the attendance requirement.
? Exam dates will not be changed (except for serious, documented reasons).
• Examples of invalid reasons: driving test, travel, mild illness.

4. Support for special needs
? If a student has special needs, the Academic Directorate will inform the teaching staff.
? Assessment will be adapted to ensure equal opportunities.

5. ZERO tolerance for cheating
? If a student cheats in any assessment --> Fail (grade 0) with no second chance.
? A disciplinary process will begin.

6. Submission of assignments
? Deadline: maximum 24 hours after the original due date.
• More than 24 hours late --> Grade 0.
• Less than 24 hours late --> Maximum grade of the assignment: 5 (if passed).
? Teachers may apply stricter rules.

Continuous evaluation

? Students will be evaluated based on the following criteria:
• Participation & attitude: 10%
• Homework and class assignments: 10%
• Exams: 60%
• Presentation: 20%
? Regular homework and assignments will help students understand and practice the contents. Some will be individual, others in teams.
? An exam will be held at the beginning of the next session after the topic has been covered (every 2 sessions).
? Students who do not pass the subject (fail mark or lack of attendance) will have to take the re-sit evaluation.
If they do not take the re-sit, the final grade will be “Not Presented” (N.P.).


Global evaluation

? Repeat students (from previous years, no class attendance required) must sit a global exam that covers the entire subject. This exam will be a test.
? If they fail, they will be re-evaluated in the Global Re-sit (Reevaluación).
If they do not take the re-sit, the final grade will be “Not Presented” (N.P.).


Re-sit exam

? The re-sit exam is for students who:
• Did not pass continuous or global evaluation (minimum of 5), or
• Did not meet the 80% attendance requirement for continuous evaluation.
? The re-sit exam covers the whole subject and will be a test.
? The maximum score in the re-sit is 5 out of 10.

Criteris específics de la nota «No Presentat»:
If a student fails the subject and does not take the reassessment test(s), the final grade will be “Not Presented” (N.P.).

Avaluació única:
The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

Requisits mínims per aprovar:
To pass the subject, the students has to get a minimum final mark of 5.0

Students can send an email to the teaching staff to request a meeting. The tutorial can take place either in person or online.

All necessary information will be explained during class. If needed, an email will also be sent to the whole group or to the relevant students.
Students must contact EUHT StPOL and teachers exclusively through the institutional email. The institution does not take responsibility for communications made through other digital channels.

The Events Management subject is designed to provide an in-depth and practical understanding of event planning, organization, and management.

Throughout the course, students will gain the knowledge and skills necessary to conceive, design, and execute events with an innovative approach, taking into account both current trends and market demands.

The main objective of this course is to equip future professionals with strategic and creative tools to manage events that are not only successful but also create memorable experiences for attendees.

Key topics will include event conceptualization, vendor selection and management, logistics and production, budgeting, and event promotion in an increasingly interconnected digital environment.

Students will learn how to effectively allocate resources, manage event costs, and ensure that each event delivers the best value for the allocated budget, maximizing return on investment (ROI).

Additionally, sustainability will be a key focus, teaching students how to integrate eco-friendly practices and social responsibility into their event planning process, ensuring events are not only successful but also environmentally conscious.
Students will learn to leverage new technologies and social media as powerful tools for event promotion and engagement.

They will also develop a strong understanding of how to create events that prioritize sustainability, from minimizing waste and energy consumption to sourcing sustainable materials and promoting social inclusion.

Moreover, the course will emphasize leadership, negotiation, and teamwork skills, which are essential for effectively managing complex projects in today's rapidly evolving event industry.

Throughout the course, students will actively participate in real-world case studies, collaborative projects, and interactions with industry professionals, fostering a dynamic learning experience that is constantly evolving.