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Curs acadèmic:
2021
Descripció:
Coneixement de l'estructura de les empreses d'organització i gestió d'esdeveniments de restauració
Crèdits ECTS:
6

Grups

Grup A

Durada:
Semestral, 2n semestre
Professorat:
RUTH DOMENECH FUENTESAUCO
Idioma de les classes:
Castellà (50%), Anglès (50%)

Grup ER

Durada:
Semestral, 2n semestre
Professorat:
RUTH DOMENECH FUENTESAUCO
Idioma de les classes:
Castellà (50%), Anglès (50%)

Competències

  • Analitzar i crear nous productes i serveis turístics i hotelers de manera independent, innovadora i empresarial
  • Dur a terme procediments d'anàlisi i síntesi per interpretar l'activitat hotelera i de restauració
  • Desenvolupar l'habilitat per argumentar i expressar-se de manera coherent i intel · ligible per elaborar textos escrits comprensibles i organitzats, així com per exposar resultats oralment i en públic
  • Dissenyar i aplicar processos i estratègies comunicatives en els diversos àmbits de treball, seleccionant i utilitzant les tecnologies de la informació i la comunicació més adequades
  • Fomentar el treball en equip, promovent actituds de col · laboració, consens, negociació, resolució de conflictes i respecte a les opinions alienes, al mateix temps que la capacitat d'argumentar i defensar opinions pròpies

Continguts

1. Introduction to Event Management. Preliminary steps to Plan an Event. SMART Goals. Types of Events. Division into teams for final Project Presentation.

2. Purpose, scope and nature of an event. Costs, location and logistics. Planning activities: agenda/schedule.

3. Sustainability Plan. Negotiation. Site Inspections.

4. Transport and lodging for guest. Audiovisual equipment. Menus, catering and decorations. Human Resources needs.

5. Case study.

6. Communication with the team. Monitor the event. Emotional Intelligence I

7. Emotional Intelligence II Problem solving. Creativity.

8. SWOT. Health & Safety. Legal basis. Target audience, communication & Marketing.

9. Follow up. Evaluation results. PNL. Improvement Plan. Billing.

10. Overall review of each topic. Questions and clarifications. Presentations.

11. External visit (TBD).

Activitats

Tipus d’activitat Hores amb professor Hores sense professor Hores virtuals amb professor Total
Altres 0 50,00 0 50,00
Assistència a actes externs 4,00 1,00 0 5,00
Debat 0,50 3,00 0 3,50
Elaboració individual de treballs 2,00 15,00 0 17,00
Exposició dels estudiants 1,50 0 0 1,50
Lectura / comentari de textos 0 8,00 0 8,00
Prova d'avaluació 1,50 12,00 0 13,50
Sessió participativa 17,00 13,00 0 30,00
Sessió pràctica 4,50 0 0 4,50
Treball en equip 3,50 12,00 0 15,50
Tutories de grup 1,00 0 0 1,00
Visionat/audició de documents 0,50 0 0 0,50
Total 36,00 114,00 0 150

Bibliografia

  • Allen, J. (2009). Event planning, the ultimate guide to successful meetings (2nd ED ). Mississauga.
  • Bowdin, G.A.J. (2011). Events Management (3rd ED ). Butterworth-Heinemann.
  • Shone, A. and Parry, B. (2013). Successful events management: a practical handbook (4th ED ). Cengage.
  • Berridge, G. (2006). Events design and experience. Butterworth-Heinemann.

Avaluació i qualificació

Activitats d'avaluació:

Descripció de l'activitat Avaluació de l'activitat % Recuperable
Introduction to event management
Steps to plan an event
Types of Events
Costs, location and logistics
Planning activities
Sustainability plan
Negotiation
Menus, catering and decorations
HR needs
Communication
Emotional Intelligence
SWOT
Health & safety
Evaluation result
Improvement plan
Billing
Participation and attitude in class 20 No
Smart Goals, Budget planning, Problem solving, Communication Plan
Writing and oral assessments 20 No
Student final presentation Structure
Verbal and non-verbal communication
Contents
Teamwork
Engagement
30 No
Regular assessment activity Writing assessments. One after each lesson 30 No

Qualificació

The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

For Continuous Evaluation, a minimum of 80 % class attendance is required, regardless of any justification for non-attendance. Only those absences which are reported by the Academic Board of Directors will not be counted as non-attendance. Students who do not meet the attendance requirement will lose the benefits and partial grades of Continuous Evaluation and must sit a global evaluation, without any further re-sit.

In the event that a non-attendance reported by the Academic Board of Directors affects an assessment activity, an alternative will be considered to the extent that the activity requires it.

In the case of students with special needs and whose situation has been communicated by the Academic Direction, an appropriate adaptation of the evaluation will be considered in order to guarantee equal opportunities.

The final marks of Continuous Evaluation will be communicated before the end of the teaching period and, in any case, before the Global Evaluation period begins.

Both in Continuous Evaluation and in Global Evaluation there is an option of re-evaluation (re-sit) if the passing grade is not reached; the conditions are detailed below. Any fraudulent practice in any of the evaluable exercises, presentations, tests, exams, etc. will result in a zero fail mark in the subject and the student will not be entitled to any further re-evaluation for this course.

Continuous evaluation:
This is the ordinary evaluation type. 80% attendance is required, regardless of any justification for non-attendance.

Students performance will be evaluated by the following criteria:
Participation & attitude: 20%
Homework and class assignments: 20%
Exams: 30%
Presentation: 30%

• There will be regular homework and class assignments to make sure students understand and practice the contents dealt with in class. Some of them will be individual and some teamwork.
• There will be an exam after each lesson, not at the end of each lesson but at the beginning of the next one, that will test students’ individual knowledge in the field of Events Planning and management and focus on theoretical aspects.
• Assignments must be submitted on time. Students will be able to submit them up to 24 hours after the deadline, but with a 10% discount of the grade. Assignments will not be accepted after 24 hours of the deadline.

Global evaluation:
Repeat students (students from previous years; no class attendance required) must sit a global exam which covers the whole subject. The exam will be a test.

Re-sit exam:
The re-sit exam (Reevaluación) is a second chance for students who have not passed continuous or global evaluation (minimum of 5), and for those who do not reach 80% of attendance in the continuous evaluation. The exam covers the whole subject. The exam will be a test.

Criteris específics de la nota «No Presentat»:
A student who fails to sit at least one of the evaluations mentioned above (continuous evaluation activities / final exam / re-sit exam) will be qualified “Not presented”.

Avaluació única:
The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

Requisits mínims per aprovar:
To pass the subject, the students has to get a minimum final mark of 5.0

Tutoria

Tutorial meetings can be requested by sending an e-mail directly to the teacher of the subject.

Tutorials may be carried out either in person or remotely through an appropriate channel.

Comunicacio i interacció amb l'estudiantat

During the class hour, all necessary instructions will be given to follow up on the subject. If necessary, an e-mail will be sent to the whole class or to the students concerned.

Modificació del disseny

Modificació de les activitats:
The design of the subject has been made for teaching in UdG scenario 1-Presential.

In the event that scenarios with limited or non-attendance are declared, the degree of virtual teaching will be increased accordingly, through the platform chosen by the school for this purpose. In this case, priority will be given to classroom attendance as far as is reasonably possible and permitted, and the scheduled class sessions will be respected, which will be the contact times for students/teachers to carry out the same activities.

If the external visit is not possible, the activity will be replaced by a hotel and event department’s presentation and a case study analysis of that hotel.

Modificació de l'avaluació:
In the event that the evaluation activities cannot be carried out presentially, these same activities will be carried out on the same day and at the same time as planned, using non-presential channels. Two weeks before the date, the students concerned will be informed of the channel that will be used to carry out the activity.

Tutoria i comunicació:
Tutoring and communication with students will take place in all scenarios as defined in the Tutoring and Communication section.

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