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Dades generals

Curs acadèmic:
Assignatura que dona el coneixement dels sistemes de gestió de les empresas hoteleres i de restauració mitjançant la valoració de les marques de producte
Crèdits ECTS:


Grup A

Semestral, 2n semestre
Ester Noguer Junca
Idioma de les classes:
Anglès (100%)

Grup ER

Semestral, 2n semestre
Ester Noguer Junca
Idioma de les classes:
Anglès (100%)


  • Analitzar i crear nous productes i serveis turístics i hotelers de manera independent, innovadora i empresarial
  • Analitzar els resultats de la política de l'activitat turística i hotelera, traslladant als objectius interns i fent plans concrets per a la seva implementació en els nivells de la funció departamental o de negoci.
  • Dissenyar, controlar i millorar els processos de planificació i organització l'activitat turística i hotelera
  • Conèixer i estudiar les tècniques de la gestió econòmica, comptable i financera de l'empresa hotelera i de restauració
  • Dur a terme procediments d'anàlisi i síntesi per interpretar l'activitat hotelera i de restauració
  • Desenvolupar la capacitat de diagnosticar i resoldre problemes mitjançant la recerca d'informació de diferents fonts per tal de prendre les decisions més encertades
  • Utilitzar els idiomes estrangers estudiats com a vehicles normalitzats de comunicació internacional
  • Identificar i seleccionar documentació jurídica actualitzada mitjançant la utilització de bases de dades jurídiques i compendis legislatius


1. The Franchise. Introduction and Definition.

2. Advantages and disadvantages. Franchise Basic Ingredients. Disclosure documents. Evaluating a franchise. Types of fees. Structure for a franchise. The franchise legal stages.

3. What Support Can You Expect from the Franchisor? The operations manual. Franchisee training program. Marketing manual. Franchise Business Plan and Financing. Effective development of a franchise support organisation.


Tipus d’activitat Hores amb professor Hores sense professor Hores virtuals amb professor Total
Altres 3,00 15,00 0 18,00
Anàlisi / estudi de casos 11,00 20,00 0 31,00
Cerca i anàlisi d'informació 2,00 10,00 0 12,00
Debat 5,00 12,00 0 17,00
Exposició dels estudiants 5,00 5,00 0 10,00
Lectura / comentari de textos 0 8,00 0 8,00
Sessió expositiva 6,00 10,00 0 16,00
Sessió participativa 5,00 17,00 0 22,00
Treball en equip 1,00 10,00 0 11,00
Tutories de grup 4,00 1,00 0 5,00
Total 42,00 108,00 0 150


Avaluació i qualificació

Activitats d'avaluació:

Descripció de l'activitat Avaluació de l'activitat % Recuperable
Different case studies
Exposure skills, mastery of verbal and non-verbal communication, organisation of information, content, conclusions and future proposals are the most valued elements.
1. Organisation: The information is developed in a logical and ordered way. It is a logical sequence, with a clear index. Any student can follow the presentation and understand it.
2. Interest. It has been a good analysis of the information, it is explained clearly, new bibliography is added to help, attractive language is used.
3. Knowledge: The student knows the case well and the presentation. All concepts related to the topic are applied. There is a good summary, good conclusions and a good proposal for the future.
4. Images: Are they timely? They help with the presentation?
5. Communication: Timely language and appropriate verbal and non-verbal communication are used.

Although the majority of cases are made in teams, the score is individual. Once delivered, presented and punctuated the cases, the average of all of them will be made for each student.
55 No
Development of a new franchise. Teams will be formed. Teams will have to invent or choose a hotel or restaurant brand and develop all the necessary elements to launch the franchise and develop the main elements (contract, manuals, ...) (See briefing work in Moodle) Continuous work throughout the course, creativity, originality, application of theory to practice, the contribution of new ideas in the fundamental elements of the franchise and the presentation (in Word, power point, …) are the criteria that will serve to evaluate this point. 35 No
Students will prepare and present theoretical concepts, case studies and a final project and discussion topics in group and/or individually depending on the topic Participation, communication, attention and relationship between concepts transmitted, contribution to group and class discussion, answers to teacher or student questions and initiative, are the main items of assessment. 10 No


Types of evaluation

For Continuous Evaluation, a minimum of 80 % class attendance is required, regardless of any justification for non-attendance. Only those absences which are reported by the Academic Board of Directors will not be counted as non-attendance. Students who do not meet the attendance requirement will lose the benefits and partial grades of Continuous Evaluation and must sit a global evaluation, without any further re-sit.
In the event that a non-attendance reported by the Academic Board of Directors affects an assessment activity, an alternative will be considered to the extent that the activity requires it.

In the case of students with special needs and whose situation has been communicated by the Academic Direction, an appropriate adaptation of the evaluation will be considered in order to guarantee equal opportunities.

The final marks of Continuous Evaluation will be communicated before the end of the teaching period, and in any case before the Global Evaluation period begins.

Both in Continuous Evaluation and in Global Evaluation there is an option of re-evaluation (re-sit) if the passing grade is not reached; the conditions are detailed below. Any fraudulent practice in any of the evaluable exercises, presentations, tests, exams, etc. will result in a zero fail mark in the subject and the student will not be entitled to any further re-evaluation for this course.

Continuous evaluation: 55% Case studies
35% To invent a hotel or restaurant brand and develop all the necessary elements to launch the franchise
10% Participation, communication and attention during the classes.

The system of Continuous assessment is only possible for students with a minimum of 80% attendance February to May, regardless of justifications.

Students who fail the Continuous assessment will be re-evaluated in the Global Re-sit Exam (Reevaluación). This exam includes all the work covered from February to May. The Exam consists of a written exam.

Continuous Assessment students who do not have 80% attendance will be evaluated in the Global Re-sit Exam (Reevaluación). This exam includes all the work covered from February to May. The Exam consists of a written exam.

Global evaluation: 100% Final Exam.

These students must sit the Global Exam in May. This exam includes all the work covered from February to May. The Global Exam consists of a written exam.
The students who fail the Global Exam will be re-evaluated in the Global Re-sit Exam (Reevaluación).

Global Re-sit Exam: 100% Final Exam.

The Global Re-sit Exam consists of a written exam.

Specific criteria for “Not presented”

A student who fails to sit at least one of the evaluations mentioned above (continuous evaluation activities and/or global exams) will be qualified “No presentado”.

Criteris específics de la nota «No Presentat»:
A student who fails to sit at least one of the evaluations mentioned above (continuous evaluation activities and/or global exams) will be qualified “No presentado”.

Avaluació única:
The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

Requisits mínims per aprovar:
Per considerar superada l’assignatura, caldrà obtenir una qualificació mínima de 5.0


Tutorial meetings can be requested by sending an e-mail directly to the teacher of the subject. Tutorials may be carried out either in person or remotely through an appropriate channel.

Comunicacio i interacció amb l'estudiantat

During the class hour, all necessary instructions will be given to follow up on the subject. If necessary, an email will be sent to the whole class or to the students concerned.


The subject of Franchises is a subject that will help you understand the structure and way of working of the large hotel and catering chains that you will find in your working life. Among the 50 largest franchises in the world, 20 are from our sector.

The program is designed to maximise the transfer of knowledge about franchising with a combination of lectures, presentation of concepts by students, discussions and case studies.
Students will work in small groups to learn how to develop their strengths, correct their weaknesses, and develop their leadership qualities. Elements that you can then put into practice in your professional development.
At the end of the program, students will be able to:
• Determine Critical Success Factors for Managing a Franchise
• Leverage emerging trends in the franchise industry
• Gain the knowledge, skills, and analytical skills needed to succeed in franchising
Students will gain critical knowledge, practical knowledge and analytical skills necessary to succeed in franchising.

Modificació del disseny

Modificació de les activitats:
The design of the subject has been made for teaching in UdG scenario 1-Presential.
In the event that scenarios with limited or non-attendance are declared, the degree of virtual teaching will be increased accordingly, through the platform chosen by the school for this purpose. In this case, priority will be given to classroom attendance as far as is reasonably possible and permitted, and the scheduled class sessions will be respected, which will be the contact times for students/teachers to carry out the same activities.

Modificació de l'avaluació:
In the event that the evaluation activities cannot be carried out presentially, these same activities will be carried out on the same day and at the same time as planned, using non-presential channels. Two weeks before the date, the students concerned will be informed of the channel that will be used to carry out the activity.

Tutoria i comunicació:
Tutoring and communication with students will take place in all scenarios as defined in the Tutoring and Communication section.

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