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Dades generals

Curs acadèmic:
Estudi i coneixement de les noves tecnologies informàtiques de comercialització
Crèdits ECTS:


Grup A

Semestral, 1r semestre
Idioma de les classes:
Anglès (100%)

Grup ER

Semestral, 1r semestre
Idioma de les classes:
Anglès (100%)


  • Analitzar i crear nous productes i serveis turístics i hotelers de manera independent, innovadora i empresarial
  • Conèixer i estudiar les tècniques de comercialització de l'empresa hotelera i de restauració
  • Desenvolupar l'habilitat per argumentar i expressar-se de manera coherent i intel · ligible per elaborar textos escrits comprensibles i organitzats, així com per exposar resultats oralment i en públic
  • Dissenyar i aplicar processos i estratègies comunicatives en els diversos àmbits de treball, seleccionant i utilitzant les tecnologies de la informació i la comunicació més adequades
  • Utilitzar els idiomes estrangers estudiats com a vehicles normalitzats de comunicació internacional


1. Module 1

2. 1- Tourist products and services Distribution: evolution and current situation. 2- On-line and off-line distribution channels. 3- Creation of a distribution strategy according to business typology and selection of the most appropriate distribution channels in different situations.

3. Module 2

4. 1. Analyse different types of contracts depending on the segment: FIT, TTOO, RFP - GDS, general corporate contracts, Aircrew specifications. 2. Meta searchers - Channel Managers. 3. Creation and distribution of special campaigns by using flash offers, gift-boxes, FIT’s dynamic interface. 4. Introduction to Big Data and Data Analytics.


Tipus d’activitat Hores amb professor Hores sense professor Hores virtuals amb professor Total
Anàlisi / estudi de casos 5,00 13,00 0 18,00
Cerca i anàlisi d'informació 0 14,00 0 14,00
Debat 1,00 0 0 1,00
Exposició dels estudiants 4,00 12,00 0 16,00
Lectura / comentari de textos 0 10,00 0 10,00
Prova d'avaluació 2,00 0 0 2,00
Resolució d'exercicis 2,00 15,00 0 17,00
Sessió expositiva 14,00 0 0 14,00
Sessió pràctica 7,00 0 0 7,00
Tutories de grup 1,00 0 0 1,00
Total 36,00 64,00 0 100


    Avaluació i qualificació

    Activitats d'avaluació:

    Descripció de l'activitat Avaluació de l'activitat % Recuperable
    The students will work in group on case studies Students will realize a final project analysing one real company distribution and proposing new ideas to improve it 10 No
    The students will work in group case studies and will present a solution for it in a class presentation The solution will be presented in class 7,5 No
    The students will work in group on case studies Reading of different reports analysing them and writing a global conclusion (teamwork) 17,5 No
    Final assessment of contents Final individual report summarizing the student’s learning progress during the module 15 No
    Covid Sanitary Crisis and the impact on the Hotel Industry: Proposing specific solutions Research, analysis capacity.
    Consistency in argumentation and realistic proposals
    15 No
    Develop different subjects related to the main topic: Sales and Distribution management
    Content concretion capacity and hold an interesting conference 7,5 No
    Create a HOTEL and a distribution full plan Average of three presentations 20 No
    Competence analysis by using Metasearchers Data presentation and analysis 7,5 No


    Types of evaluation

    The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

    For Continuous Evaluation, a minimum of 80 % class attendance is required, regardless of any justification for non-attendance. Only those absences which are reported by the Academic Board of Directors will not be counted as non-attendance. Students who do not meet the attendance requirement will lose the benefits and partial grades of Continuous Evaluation and must sit a global evaluation, without any further re-sit.
    In the event that a non-attendance reported by the Academic Board of Directors affects an assessment activity, an alternative will be considered to the extent that the activity requires it.

    In the case of students with special needs and whose situation has been communicated by the Academic Direction, an appropriate adaptation of the evaluation will be considered in order to guarantee equal opportunities.

    The final marks of Continuous Evaluation will be communicated before the end of the teaching period, and in any case before the Global Evaluation period begins.

    Both in Continuous Evaluation and in Global Evaluation there is an option of re-evaluation (re-sit) if the passing grade is not reached; the conditions are detailed below.

    The final mark of this subject consists of the following elements:
    50% Module 1
    50% Module 2

    To pass the subject (both in continuous evaluation and in global evaluation), it is necessary to pass both elements. In case of not passing any, the student must do the re-evaluation corresponding to that element.

    In case of not reaching a minimum grade of 5 in each element at the end of the evaluations, the lowest grade (or n.p., if applicable) will be the final grade, and the student fails to pass the subject.

    In the event of not passing the subject not even by means of re-evaluation, partial grades will not be kept for the following year, which means that the entire subject content will have to be recovered.

    Continuous Assessment:

    According to the current regulations of the school, the minimum class attendance required is 80%. If the required attendance is not reached, the student loses the right to continuous assessment and must do the re-evaluation exam.

    Global Assessment:

    Those students who are entitled to this type of assessment (conditions as specified above) will have to sit a final exam of the whole subject.

    Re-sit assessment:

    The students who lose the right of the continuous assessment and those who fail any one of the different types of assessment (continuous or global) will have to do the re-sit exam.

    Criteris específics de la nota «No Presentat»:
    A student who fails to sit at least one of the evaluations mentioned above (continuous evaluation activities / global / re-sit) will be qualified “No presentado”.

    Avaluació única:
    The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

    Requisits mínims per aprovar:
    Per considerar superada l’assignatura, caldrà obtenir una qualificació mínima de 5.0


    Tutorial meetings can be requested by sending an e-mail directly to the teacher of the subject. Tutorials may be carried out either in person or remotely through an appropriate channel.

    Comunicacio i interacció amb l'estudiantat

    During the class hour, all necessary instructions will be given to follow up on the subject. If necessary, an e-mail will be sent to the whole class or to the students concerned.


    Refresh the contents of “Sistemas de Intermediación- tour operadores y ferias”.
    It is also important that the student has prior knowledge of revenue management.

    Modificació del disseny

    Modificació de les activitats:
    The design of the subject has been made for teaching in UdG scenario 1-Presential.
    In the event that scenarios with limited or non-attendance are declared, the degree of virtual teaching will be increased accordingly, through the platform chosen by the school for this purpose. In this case, priority will be given to classroom attendance as far as is reasonably possible and permitted, and the scheduled class sessions will be respected, which will be the contact times for students/teachers to carry out the same activities.

    Modificació de l'avaluació:
    In the event that the evaluation activities cannot be carried out presentially, these same activities will be carried out on the same day and at the same time as planned, using non-presential channels. Two weeks before the date, the students concerned will be informed of the channel that will be used to carry out the activity.

    Tutoria i comunicació:
    Tutoring and communication with students will take place in all scenarios as defined in the Tutoring and Communication section.