Dades generals

Curs acadèmic:
2019
Descripció:
Estudi i coneixement de les noves tecnologies informàtiques de comercialització
Crèdits ECTS:
4

Grups

Grup A

Durada:
Semestral, 1r semestre
Professorat:
CARMEN RUIZ AGUADO
Idioma de les classes:
Anglès (100%)

Grup ER

Durada:
Semestral, 1r semestre
Professorat:
CARMEN RUIZ AGUADO
Idioma de les classes:
Anglès (100%)

Competències

  • Analitzar i crear nous productes i serveis turístics i hotelers de manera independent, innovadora i empresarial
  • Conèixer i estudiar les tècniques de comercialització de l'empresa hotelera i de restauració
  • Desenvolupar l'habilitat per argumentar i expressar-se de manera coherent i intel · ligible per elaborar textos escrits comprensibles i organitzats, així com per exposar resultats oralment i en públic
  • Dissenyar i aplicar processos i estratègies comunicatives en els diversos àmbits de treball, seleccionant i utilitzant les tecnologies de la informació i la comunicació més adequades
  • Utilitzar els idiomes estrangers estudiats com a vehicles normalitzats de comunicació internacional

Continguts

1. Module 1

2. 1- Tourist products and services Distribution: evolution and current situation. 2- On-line and off-line distribution channels. 3- Creation of a distribution strategy according to business typology and selection of the most appropriate distribution channels in different situations. 4- Channel managers.

3. Module 2

4. 1. Analyse different types of contracts depending on the segment: FIT, TTOO, RFP - GDS, general corporate contracts, Aircrew specifications. 2. Meta searchers - Channel Managers. 3. Creation and distribution of special campaigns by using flash offers, gift-boxes, FIT’s dynamic interface. 4. Introduction to Big Data and Data Analytics.

Activitats

Tipus d’activitat Hores amb professor Hores sense professor Total
Anàlisi / estudi de casos 3 12 15
Cerca d'informació 0 10 10
Classes expositives 14 3 17
Classes pràctiques 7,5 3 10,5
Debat 1,5 2 3,5
Exposició dels estudiants 4 18 22
Lectura / comentari de textos 0 12 12
Prova d'avaluació 2 0 2
Resolució d'exercicis 1 5 6
Tutories 2 0 2
Total 35 65 100

Bibliografia

    Avaluació i qualificació

    Activitats d'avaluació:

    Descripció de l'activitat Avaluació de l'activitat %
    The students will work in group on case studies Students will realize a final project offering a solution for a real distribution problem 25,2
    The students will work in group case studies and will present a solution for it in a class presentation The solution will be presented in class 16,8
    Final assessment of contents Continuous assessment validating test 28
    Hotel management mistakes in the Canary and Balearic Islands with the of Thomas Cook situation Research, analysis capacity 3
    Thomas COOK Case: Proposing solutions Consistency in argumentation and realistic proposals 1,5
    Analyze Different TTOO Contracts Preparation of a completed contract 4,5
    Create a HOTEL and a distribution full plan Average of three presentations. 12
    TED TALKS Content concretion capacity and hold an interesting conference 4,5
    Competence analysis by using Metasearchers Data presentation and analysis 4,5

    Qualificació

    Types of evaluation

    The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

    For Continuous Evaluation, a minimum of 80 % class attendance is required, regardless of any justification for non-attendance. Only those absences which are reported by the Academic Board of Directors will not be counted as non-attendance. Students who do not meet the attendance requirement will lose the benefits and partial grades of Continuous Evaluation and must sit a global evaluation, without any further re-sit.

    The final marks of Continuous Evaluation will be communicated before the end of the teaching period (January 17, 2020), and in any case before the Global Evaluation period begins.

    Both in Continuous Evaluation and in Global Evaluation there is an option of re-evaluation (re-sit) if the passing grade is not reached; the conditions are detailed below.

    The final mark of this subject consists of the following elements:
    70% Module 1
    30% Module 2

    To pass the subject (both in continuous evaluation and in global evaluation), it is necessary to pass both elements. In case of not passing any, the student must do the re-evaluation corresponding to that element.

    In case of not reaching a minimum grade of 5 in each element at the end of the evaluations, the lowest grade (or n.p., if applicable) will be the final grade, and the student fails to pass the subject.

    In the event of not passing the subject not even by means of re-evaluation, partial grades will not be kept for the following year, which means that the entire subject content will have to be recovered.


    Continuous Assessment:

    According to the current regulations of the school, the minimum class attendance required is 80%; this means that a maximum of 2 sessions (5 hours) may be missed in Module 1, and a maximum of 1 session (2.5 h) in module 2. If the required attendance is not reached, the student loses the right to continuous assessment and must do the re-evaluation exam.


    Global Assessment:

    Those students who are entitled to this type of assessment (conditions as specified above) will have to sit a final exam of the whole subject.


    Re-sit assessment:

    The students who lose the right of the continuous assessment and those who fail any one of the different types of assessment (continuous or global) will have to do the re-sit exam.


    Criteris específics de la nota «No Presentat»:
    A student who fails to sit at least one of the evaluations mentioned above (continuous evaluation activities / global / re-sit) will be qualified “No presentado”.

    Observacions

    Refresh the contents of “Sistemas de Intermediación- tour operadores y ferias”.
    It is also important that the student has prior knowledge of revenue management.