Estudia

• Conèixer i estudiar les tècniques de comercialització de l'empresa hotelera i de restauració
• Dissenyar i aplicar processos i estratègies comunicatives en els diversos àmbits de treball, seleccionant i utilitzant les tecnologies de la informació i la comunicació més adequades
• Desenvolupar la capacitat de diagnosticar i resoldre problemes mitjançant la recerca d'informació de diferents fonts per tal de prendre les decisions més encertades
• Utilitzar els idiomes estrangers estudiats com a vehicles normalitzats de comunicació internacional
• Criticar la pertinència dels informes resultants de la investigació, l'avaluació o la intervenció

1. Introduction to Revenue Management

2. Internal Revenue Management

3. External Revenue Management

4. The development of the profession

5. Revenue Management for restaurants

• Diego De Ponga (2023). El Arte del Revenue (Primera). Diego Fernández de Ponga. Amazon Italia Logística.
• Dave Roberts (2022). Hotel Revenue management: The Post-Pandemic Evolution to Revenue management strategy. Business Expert Press.

Activitats d'avaluació:

General conditions for assessment

1. Assessment system
? Continuous assessment (mandatory)
? Global assessment (only in special cases):
• For repeating courses from previous years.
• In cases approved by the Academic Directorate.

2. Attendance required for continuous assessment
? Minimum 80% attendance in classes
? No justified absences for theory classes. Only absences accepted by the Academic Directorate are valid.
• If an accepted absence affects an assessment, an alternative will be offered.
? Results of the continuous assessment will be shared before the end of the teaching period.

3. Second chance (reassessment)
? Mandatory for students who fail or do not meet the attendance requirement.
? Exam dates will not be changed (except for serious, documented reasons).
• Examples of invalid reasons: driving test, travel, mild illness.

4. Support for special needs
? If a student has special needs, the Academic Directorate will inform the teaching staff.
? Assessment will be adapted to ensure equal opportunities.

5. ZERO tolerance for cheating
? If a student cheats in any assessment --> Fail (grade 0) with no second chance.
? A disciplinary process will begin.

6. Submission of assignments
? Deadline: maximum 24 hours after the original due date.
• More than 24 hours late --> Grade 0.
• Less than 24 hours late --> Maximum grade of the assignment: 5 (if passed).
? Teachers may apply stricter rules.


Continuous Evaluation:

? Assessment components
• Practical activities (study cases, class exercises and final paper): 65%
• Evaluation test (written exam ): 35%
? It is necessary to score at least 1.4 out of 3.5 in the evaluation test (4 out of 10).
? If the test grade is lower, its value will be registered as the final grade of the subject.
? In this case, students must take partial or full re-evaluation to pass the subject, but it is not possible to take both partial and full re-evaluation.
? The re-evaluation exam is mandatory for students who have not passed the subject. If they do not take the exam, the final grade will be “Not Presented” (N.P.).

Global Evaluation:

? The student must take an exam covering all the content of the subject.
? This exam counts as 100% of the final grade.
? If they fail the exam and do not take the re-evaluation exam, the final grade will be “Not Presented” (N.P.).

Re-evaluation exam:

? Students who do not meet the attendance requirement or fail either continuous or global evaluation must take the full re-evaluation exam.
? The exam includes all content of the subject and counts as 100% of the final grade.
? The maximum grade in the full re-evaluation exam is 5 out of 10.
? It is not possible to take both partial and full re-evaluation.

Criteris específics de la nota «No Presentat»:
If a student fails the subject and does not take the reassessment test or exam, the final grade will be “Not Presented” (N.P.).

Avaluació única:
The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

Requisits mínims per aprovar:
To pass the subject, it is necessary to obtain a minimum qualification of 5 out of 10

Students can send an email to the teaching staff to request a meeting. The tutorial can take place either in person or online.

All necessary information will be explained during class. If needed, an email will also be sent to the whole group or to the relevant students.
Students must contact EUHT StPOL and teachers exclusively through the institutional email. The institution does not take responsibility for communications made through other digital channels.

Specific skills are not needed, but a willingness to learn and a self-starter attitude are a must.

As a general rule, students are not allowed to use computers, mobile phones and other electronic devices in the class activities of this subject, except when explicitly authorised by the teacher for specific activities.