Estudia

• CG.10 Utilitzar l'enginy i la creativitat per trobar solucions adequades a problemes inèdits.
• CG.4 Recollir i seleccionar informació de manera eficaç i eficient, en funció d'objectius predeterminats, i de diferent procedència i format, respectant l'autoria de les fonts.
• CE.5 Distingir i comprendre els principals agents turístics
• CE.4 Reflexionar i analitzar amb esperit crític el turisme i la seva dimensió transversal i evolutiva.

1. Understand the concept of Tourism 4.0 and its roots in Industry 4.0

2. Identify and analyze key emerging technologies used in tourism

3. Explore real-life applications and case studies globally

4. Examine the role of Tourism 4.0 in achieving the Sustainable Development Goals (SDGs)

5. Integrate a gender equality perspective in the analysis and planning of smart tourism initiatives(5, 8, 13)

6. Critically assess the opportunities, risks, and ethical challenges

7. Learn to design tech-based, sustainable, and inclusive tourism strategies

• Tourism 4.0 technologies and tourist experiences: a human-centered design perspective | . Recuperat , a https://link.springer.com/article/10.1007/s40558-020-00186-y
• Tourism, technology and gender equality futures. Recuperat , a https://www.emerald.com/insight/content/doi/10.1108/jtf-05-2024-0098/full/html
• Technology double gender gap in tourism business leadership | Information Technology & Tourism. Recuperat , a https://link.springer.com/article/10.1007/s40558-020-00168-0
• Tourism 4.0 technologies and tourist experiences: a human-centered design perspective - Universitat de Girona. Recuperat , a Tourism 4.0 technologies and tourist experiences: a human-centered design perspective - Universitat de Girona
• Sustainable Tourism in the Social Media and Big Data Era - . Recuperat , a Sustainable Tourism in the Social Media and Big Data Era -

Activitats d'avaluació:

Single assessment. You must pass an exam for all topics. If you do not pass the exam in the ordinary call, you can take it in the extraordinary session (or extraordinary call.
Continuous assessment. All assessment elements must be completed. As detailed in the final project and individual case study, a minimum score of 5 is required to be counted against the remaining assessment elements. If necessary, everything (except for class activities, exercises, and other items, and attendance) can be repeated in the extraordinary session (or extraordinary call)

Criteris específics de la nota «No Presentat»:
According to regulations of the University of Girona:
The qualification of "Not Presented" exhausts the qualification call for the purposes provided for in the regulations for Permanence and progression in undergraduate studies of the University of Girona.

Avaluació única:
A single assessment may be requested for one or more subjects when the interested person considers that they cannot undergo continuous assessment due to:
b1. Irresolvable work incompatibilities (external internships are not considered).
b2. Long-term health problems.
b3. Serious family reasons.
b4. Existence of relevant academic difficulties to be able to continue the continuous assessment of subjects not passed and enrolled in the second or subsequent call.
Interested students must request it through the online secretariat, attaching the relevant documentation, and the deadlines will be:
First semester subjects: 13/10/2025

Requisits mínims per aprovar:
The minimum qualification to pass the subject is to obtain a minimum of 5 in the overall grade with the parameters established in the previous section.

Tutoring will be held on Mondays from 1:30 PM to 2:30 PM by appointment via email in Espai coEUM, in tourism and business office, c/ Consell de Cent, 143. 08015 Barcelona. It is necessary to make an appointment in advance, via mail (parastoo.moghaddam@eum.es)

The means of communication that will be used are the following:
- MOODLE (schedules, information on activities/work, resources, etc.) communications of any new developments or variations in the programming.
- MOODLE MESSAGE reminders of deliveries and any necessary communications
- EUM corporate EMAIL (parastoo.moghaddam@eum.es)

The gender perspective is latent in all topics and it will be required that each work/activity incorporate a point on this aspect. At the same time, each assignment/activity will be asked to consider the SDGs. Since they may cover diverse topics, it is not possible to establish in advance which specific SDGs will be addressed.

Unit 1: Introduction to Tourism 4.0 and Digital Transformation

SDGs: SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation and Infrastructure)
Soft Skills: Critical thinking, communication, continuous and independent learning

Overview of Industry 4.0 and its impact on the tourism sector. Definition of Tourism 4.0 as a paradigm shift driven by data, connectivity, automation, and innovation. Introduction to digital transformation processes in tourism.

Unit 2: Core Technologies of Tourism 4.0

SDGs: SDG 9 (Industry, Innovation and Infrastructure)
Soft Skills: Creativity and innovation, problem-solving, flexibility, analytical thinking

Analysis of key enabling technologies such as Artificial Intelligence, Big Data, Internet of Things (IoT), blockchain, cloud computing, robotics, and immersive technologies (AR/VR). Evaluation of their applications, opportunities, and limitations in tourism.

Unit 3: Innovation, Customer Experience and Future Challenges

SDGs: SDG 9 (Industry, Innovation and Infrastructure), SDG 12 (Responsible Consumption and Production), SDG 16 (Peace, Justice and Strong Institutions)
Soft Skills: Critical thinking, ethical behaviour, responsibility, creativity and innovation, flexibility

Exploration of digital customer experience, platform economies, new business models, and innovation strategies. Critical analysis of ethical issues, cybersecurity, labour transformation, sustainability impacts, and future trends.

Unit 4: Tourism 4.0 in Practice: Business and Industry Transformation

SDGs: SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation and Infrastructure)
Soft Skills: Teamwork, communication, adaptability, problem-solving

Study of how Tourism 4.0 transforms tourism industries, including travel, hospitality, gastronomy, transport, and intermediaries. Analysis of real business cases and digital transformation strategies in tourism organizations.