Dades generals
-
Curs acadèmic:
- 2025
-
Descripció:
- Introducció als fonaments tecnològics de la intel·ligència artificial que son rellevants per els viatges i el turisme per abordar diferents tipus d’aplicacions com la personalització i sistemes de recomanació, robots, sistemes de conversa, agents de viatges intel·ligents, sistemes de predicció i pronòstic, aplicacions de traducció d’idiomes i sistemes de reconeixement de veu i processament de llenguatge natural, amb la hoteleria com a sector important. Anàlisi dels reptes que afronta la IA en el sector turístic i escenaris de futur
-
Crèdits ECTS:
- 3
-
Professor responsable:
- Mohammadhossein Tahririzangeneh
Grups
Grup A
-
Durada:
- Semestral, 1r semestre
-
Professorat:
- Mohammadhossein Tahririzangeneh
-
Idioma de les classes:
- Anglès (100%)
Competències
- CG.10 Utilitzar l'enginy i la creativitat per trobar solucions adequades a problemes inèdits.
- CG.4 Recollir i seleccionar informació de manera eficaç i eficient, en funció d'objectius predeterminats, i de diferent procedència i format, respectant l'autoria de les fonts.
- CE.3 Identificar elements rellevants procedents d'altres cultures i la diversitat de costums existents.
- CE.2 Sintetitzar, analitzar i interpretar el turisme i els seus impactes
- CE.1 Adquirir coneixements bàsics a les disciplines que estudien el turisme
Continguts
1. Understand fundamental concepts of AI and Machine Learning relevant to tourism.
2. Master prompt engineering techniques for tourism business applications.
3. analyze AI-powered advertising strategies and their impact on tourism marketing.
4. evaluate the role and implementation of AI agents in tourism customer service
5. Design AI-enhanced solutions for common tourism business challenges.
6. Assess ethical implications and limitations of AI in tourism contexts
7. compare different AI tools and platforms suitable for tourism businesses.
8. Develop strategies for AI integration in various tourism sectors.
9. Anticipate future trends and emerging AI technologies in tourism.
Activitats
|
Tipus d’activitat |
Hores amb professor |
Hores sense professor |
Hores virtuals amb professor |
Total |
| Activitat col·laborativa |
2,00 |
2,00 |
0
|
4,00 |
| Anàlisi / estudi de casos |
2,00 |
10,00 |
0
|
12,00 |
| Lectura / comentari de textos |
36,00 |
0
|
0
|
36,00 |
| Prova d'avaluació |
2,00 |
10,00 |
0
|
12,00 |
| Treball en equip |
3,00 |
8,00 |
0
|
11,00 |
|
Total |
45,00 |
30,00 |
0
|
75 |
Bibliografia
Avaluació i qualificació
Activitats d'avaluació:
|
Descripció de l'activitat |
Avaluació de l'activitat |
% |
Recuperable |
| Test |
This is the evaluation test.
The self-study time is an estimate and would be different person to person.
Regardles of result students can re-do it in extraordinary call. |
40 |
Sí |
| Final Group Project |
This is a group project. Student will do this in a group of 2 or 3. The presentation and simulation is mandatory.
Regardles of result students can re-do it in extraordinary call. |
30 |
Sí |
| Individual Assignment |
This is an individual assignment.
Regardles of result students can re-do it in extraordinary call. |
20 |
Sí |
| Class Activties |
There are multiple class activties that we will do in class. Some of them are individual and some of them are in group. Students should submit thier work either in group or few hours after the class. Class activities are not re-doable in extraordinary call. |
10 |
No |
Qualificació
Single assessment. You must pass an exam for all subjects. If you do not pass the exam in the ordinary exam, you can take it in the extraordinary exam.
Continuous assessment. It is mandatory to do all the activities/exercises/work indicated. This will be calculated with the other evaluation elements independently of the grade. If necessary, it may be repeated in the call and an exam must also be passed (minimum 5). If this grade is not achieved, the exam may be repeated in the extraordinary call.
Criteris específics de la nota «No Presentat»:
According to regulations of the University of Girona:
The qualification of "Not Presented" exhausts the qualification call for the purposes provided for in the regulations for Permanence and progression in undergraduate studies of the University of Girona.
Avaluació única:
A single assessment may be requested for one or more subjects when the interested person considers that they cannot undergo continuous assessment due to:
b1. Irresolvable work incompatibilities (external internships are not considered).
b2. Long-term health problems.
b3. Serious family reasons.
b4. Existence of relevant academic difficulties to be able to continue the continuous assessment of subjects not passed and enrolled in the second or subsequent call.
Interested students must request it through the online secretariat, attaching the relevant documentation, and the deadlines will be:
First semester subjects: 13/10/2025
Requisits mínims per aprovar:
The minimum qualification to pass the subject is to obtain a minimum of 5 in the overall grade with the parameters established in the previous section
Tutoria
The tutorials will be held on Tuesdays and Thursdays at 14,00-15,00 in Espai coEUM, Despacho Turismo y Empresa, c/ Consell de Cent, 143. 08015 Barcelona.
Students must send an email in order to book an appointment.
Comunicació i interacció amb l'estudiantat
The means of communication that will be used are the following:
- MOODLE (schedules, information on activities/work, resources, etc.) communications of any new developments or variations in the programming.
- MOODLE MESSAGE reminders of deliveries and any necessary communications
- EUM corporate EMAIL (x.x@eum.es)
Observacions
In relation to the gender perspective, we will work on Analysis of AI bias in tourism recommendations and services, discussion of inclusive AI design for diverse customer needs, examination of gender representation in AI development teams, and case studies highlighting women leaders in AI and tourism technologies. Students will apply them in class activities, individual assignment, and Final Group Project.
In relation to the SDGs, we will work on
SDG4 Quality Education (digital literacy and AI understanding),
SDG8 Decent Work & Economic Growth (AI-enhanced tourism e,ployment),
SDG9 Industry, Innovation and Infrastructure (AI innovation in tourism),
SDG10 Reduced Inequalities (accessible AI tools for small tourism businesses),
SDG12 Responsible Consumption & Production (efficient AI-driven resource use)
Students will apply them in Test, Class Activities, Individual Assignment, and Final Group Project.
In relation to Soft Skills, we will work on
Communication Skills (Presenting AI strategies to stakeholders),
Problem-Solving: (Identifying oppurtunities for AI implementation), Troubleshooting AI tool limitations, Creative prompt engineering solutions),
Adaptability (learning new AI tools and platforms, adapting to rapidly evolving AI landscape, Felixible thinking about AI applications),
Ethical Reasoning (Understaning AI bias and fairness, Responsible AI deployment considerations, Privacy and data protection awarness).
Students will apply these soft skills in Test, Individual Assignments, and Group Final Project.
Modificació del disseny
Modificació de les activitats:
All activities can be done in virtual or blended learning mode.
Modificació de l'avaluació:
All assessment activities can be done in virtual or blended learning mode.
Tutoria i comunicació:
It will be done virtually through Moodle, email and platforms such as Google Meet, Teams, Zoom.