Estudia

1. THE EVOLUTION OF MEDIA TECHNOLOGY

          1.1. From print to the Internet

          1.2. New World Information and Communication Order (NWICO)

          1.3. News Agencies today

2. MEDIA, COMMUNICATION, AND SOCIETY

          2.1. Models of communication media

          2.2. Agenda setting and framing. The Spiral of silence

          2.3. Power & media (I)

          2.4. Power & media (II)

          2.5. Digital Capitalism. GAFAM / BATX

3. THE CONTENT OF THE MEDIA

          3.1. Media and ideology. Cultural hegemony. Representation. The Society of the Spectacle (I)

          3.2. Media and ideology. Cultural hegemony. Representation. The Society of the Spectacle (II)

          3.3. Race and media representation

          3.4. Gender and media representation

          3.5. Social class and media representation

          3.6. LGBT media representation

4. FROM MEDIA EFFECTS TO ACTIVE AUDIENCES

          4.1. Propaganda. Fact-checking

          4.2. Global South & Counternarratives (I)

          4.3. Global South & Counternarratives (II)

• Orton-Johnson, Kate (2024). Digital Cultural and society . SAGE.
• Philippe Bouquillion, Christine Ithurbide, Tristan Mattelart (2023). Digital Platforms and the Global South. Reconfiguring Power Relations in the Cultural Industries . Routledge. Catàleg
• Klikauer, Thomas (2021). Media Capitalism: Hegemony in the Age of Mass Deception . Pallgrave.
• Nyabola, Nanjala (2018). Digital Democracy, Analogue Politics: How the Internet Era is Transforming Politics in Kenya . African Arguments.
• Fuchs, Christian (2016). Critical Theory of Communication: New Readings of Lukács, Adorno, Marcuse Honneth and Habermas in the Age of the Internet . University of Westminster Press. Catàleg

Assessment activities:

Activities during the Global Week (10%)
Midterm Exam (35%)
Final Exam (35%)
Essays (20%)

Specific criteria for the "No show" grade:
The grade of "Not presented" will be assigned to students who do not attend any of the partial exams

Single Assessment:
Exam (80%)
Essays (20%)

Minimum requirements to pass:
A minimum grade of 5 is necessary to pass the subject.

Students may request guidance via Moodle or email. Guidance can be used to:

- Clarify concepts
- Expand information
- Discuss the assignments
- Discuss the grades

Guidance sessions may be online or face-to-face, upon agreement
You can contact me through my email:
sebastian.ruiz@udg.edu

Messages and announcements addressed to students will be delivered through the messaging tools in the Moodle platform.

Students can use instant messaging tools on the same platform or email to communicate with lecturers.

The subject combines master lectures by the teacher with a continuous work effort by the students. The practical and directed activities will analyze case studies, develop aspects presented in the theoretical sessions, invite reflective learning and promote the autonomy of the student.

Most support materials used by teachers during the lectures will be made available to students through the Moodle platform prior to each session. This complementary material can be useful for the student to review the work done, to expand their reading on some topics, and for the preparation of the exams, but due to their configuration it is strongly advised not to rely on them for exam preparation, as the study material. Attendance to master classes will provide most of the contents for these materials to make sense.

Plagiarism, including inappropriate use of artificial intelligence-based text generative tools, will not be tolerated.

• Alter-Globalització i societats inclusives
• Drets humans i polítiques de memòria
• Economia Global
• Fonaments de periodisme
• Interculturalitat
• Mitjans de comunicació i globalització cultural
• Realitats regionals de la globalització
• Relacions Internacionals
• Tècniques de comunicació