Estudia

• CG.3. Treballar en equip manifestant capacitat per assolir el rol que es demana en cada context desenvolupant vincles que potenciïn la cooperació
• CG.4. Recollir i seleccionar informació de forma eficaç i eficient, en funció d'objectius predeterminats, i de diferent procedència i format, respectant l'autoria de les fonts
• CE.9. Dissenyar, executar i controlar els projectes de publicitat i relacions públiques de productes i serveis de les organitzacions
• CE.10. Analitzar, des d'una vessant crítica, els diferents factors que conformen la relació entre les diferents empreses de comunicació, especialment entre les de comunicació publicitària i els anunciants, i entre les relacions públiques i els públics
• CE.16. Classificar els elements estructurals i funcionals de la Web 2.0 i 3.0

1. Brands and Businesses in the Era of the Online world.

2. How and Why do Brands have and online presence

3. Internet impact on Marketing & PR

4. Online Audiences

5. Online Customer Care

6. Online Events planning & Management

7. Reputation Management Online

8. Online Crisis Management

9. Artificial Intelligence, Metaverse and other virtual realms

• Aced, C. (2018). Relaciones Públicas 2.0. Cómo gestionar la comunicación corporativa en el entorno digital. UOC. Catàleg
• Capriotti, P., Zeler, I., Oliveira, A. (2019). Comunicación dialógica 2.0 en Facebook. Análisis de la interacción en las org.... Revista Latina de Comunicación Social, 74(), 1094-1113. Recuperat , a http://www.revistalatinacs.org/074paper/1373/56es.html
• Cuenca-Fontbona, J., Matilla, K. & Compte-Pujol, M (2020). Transformación digital de los departamentos de relaciones públicas y comunic.... Revista de Comunicación, 19(1),
• Fernández Dutto, M. (2010). Relaciones Públicas 2.0. Razón y Palabra, (52), . Recuperat , a http://www.razonypalabra.org.mx/anteriores/n52/mfernandez.html
• García A. & Aguado G (2011). De un modelo de comunicación one-to-many a un mode-lo one-to-one en el entorno d. Revista Icono14 , 1(),
• IAB Spain (2019). Estudio anual de redes sociales en España. Recuperat 25/06/2020, a https://iabspain.es/wp-content/uploads/estudio-anual-redes-sociales-iab-spain-2019_vreducida.pdf
• Thomas, M. (2018). The Financial Times Guide to Social Media Strategy (1st edition). Harlow: Pearson.
• Hazlett, Kirk (2010-11-02). Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (1st edition). Journal of Consumer Marketing, 27(7), 650-651
• Hazlett, Kirk (2013-01-25). Social Media and Public Relations: Eight New Practices for the PR Professional. Journal of Consumer Marketing, 30(1), 88-89

Activitats d'avaluació:

- This subject will be based on a continuous evaluation. There will be no final, general, exam. Thus, attendance is very important.
- Participation in class and individual and/or group activities.
- Abiding by delivery times and formats.
- Following the teacher's instructions for delivering assignments or conducting presentations.
- Only the individual assessment activities have a recovery option. An average grade will be calculated considering all the scores. If this average grade is below passing (minimum of 5), the student will have to present an assignment activity, chosen by the teacher (25%) on the date set by the faculty. The final grade for the assignment will be the one obtained in the recovery delivery, regardless of previous scores. The subject is considered passed with a grade of 5.0. In case of failure, the subject must be repeated.


VERIFICATION OF AUTHORITY
In those cases in which the teaching staff has doubts about the authorship of any assessment test, the student may be called to carry out a face-to-face or synchronous interview (which may be recorded), with the aim of verifying the knowledge and skills of the student and guaranteeing the authorship of the assessment tests. If it is not possible to guarantee that the student is the author of the test, it will be graded negatively.

Criteris específics de la nota «No Presentat»:
It is considered 'NP' (Not Passed) if two of the assessment activities are not submitted. In this case, the student must take a recovery exam on the date set by the faculty. If they fail the recovery exam, the subject must be repeated.

Avaluació única:
To be eligible for the Unique Evaluation, you must first contact the Academic Secretary, complete an application, and submit any required information. You can let the teacher know about this option, once it has been approved by the Academic Secretary, not before.

People eligible for the unique evaluation will have to do different tasks:
- Assignments 1 & 2, as in people who do continuous evaluation. (50%), but on your own.
- ORAL Open questions exam (meaning questions where you'll have to elaborate the answers, not test or multiple choice questions) of anything that has been explained in class and that can be found in the class slides. Including cases. (50%)

To pass the Unique Evaluation, you must achieve a grade of at least 5.0 on the exam. If you do not pass, you will have to repeat the exam on the designated recovery evaluation date. Failing that will require you to repeat the subject.

Requisits mínims per aprovar:
In order to consider the subject passed, it will be necessary to obtain a minimum grade of 5.0

In order to organize a tutorial, you need to contact the teacher (Ariadna Esquius) via emaiL (ariadna.esquius@udg.edu).


Tutorials can be organized online or presencial

Important notifications will be uploaded at the forum group, in Moodle. Please, stay tuned in order to get any important information regarding classes, deadlines, etc.

Another way of contact will be de distribution email list.

In this subject, we will explore how brands and businesses engage with their potential and existing audiences through online channels, such as social media, websites, events, publicity, databases, CRM, and more. We will learn about tools that enable brands to connect with their audiences, generate engagement, manage their reputation, and handle crises if they arise.

It is your responsibility to stay updated with information posted on Moodle and regularly check for any updates.

The teaching approach for this subject will primarily involve real-life cases, examples, and class discussions. Attending classes is highly recommended as it may be challenging to pass the subject without active participation.

Your participation in class is crucial,the teacher will monitor and acknowledge those who actively participate in class. In the case of falling slightly short of the desired final grade, a positive attitude and active participation in class can potentially result in passing the subject.

Please note that not all documents discussed in class will be uploaded to Moodle.