Pimsuporn Poyoi is a Ph.D. student at the faculty of Tourism, University of Girona, Spain. She holds a master's degree in Tourism Management and Planning, a Master of Science in Mechanics of Materials and Structures from the University of Girona, and a Bachelor's degree of Engineering in Industrial Engineering from Kasetsart University. She teaches Quantitative Research Methods for a Master's in Tourism Management and Planning. Her lines of research link to tourist behavior on gastronomic tourism, social media analytics, sentiment analysis, and the Structural Equation Modeling approach.