PhD in Audiovisual Communication and Advertising. Autonomous University of Barcelona (2021).
Postgraduate Program in Digital Marketing. Fundació Universitat de Girona (2017).
Master in Cultural Tourism. Universitat de Girona (2015).
Master in Managing and Planning of Tourism. Universitat de Girona (2014).
BA in Advertising and Public Relations (with Hons.) (2013).
Jordi speaks English (C1), Spanish (C2) Catalan (C2) and some German (B1.2.).
Areas of research:
His main areas of research are: education and digitalization, advertising, gender perspective, perceived quality, through the comparison between expectations and perceptions and user experience linked to products, services and places.
Responsible of Communication at ABM Consulting, Freelance Copywriter, Event Manager at "Entre Subjectes & Atributs" and Adjunct lecturer at the University of Girona.
As Freelancer, he owns the page Redactor de contenidos. This webpage is aimed at generating leads related to inbound marketing projects for B2B and B2C companies.
He develops projects related to Inbound Marketing, SEO and Copywriting for his customers, most of them are from the sectors of tourism, private companies and education. He also collaborates with some advertising agencies.
As for ABM, it is a Knowledge Intensive Company. Its areas of expertise contain hydraulics, sanitation and supply, urban engineering, industrial construction, civil engineering and data and business intelligence.
“Entre Subjectes” are talks given by experts in the fields of Marketing, Advertising, Strategy, Communications, Public Relations & Tourism. From its origin, in 2016, he has planned more than 100 talks. His mission consists in selecting and contacting the best speakers of these areas, coordinate the sessions and report the metrics of each event.
The speakers he selects come from well-known private companies and public institutions.
As a adjunct lecturer at the Faculty of Tourism at the University of Girona he is in charge of the following subjects:
-Structure of Advertising. (Degree Advertising and Public Relations)
-Introduction to Digital Marketing. (Degree Advertising and Public Relations)
Reporting, Inbound Marketing, Internal and External Communications, SEO, Photoshop edition, Copywriting, Event Management, Web Analytics, Data Analytics and Social Media.