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Imagine the next generation of plant-based meat products

Unilever presented in end 2020 the ambition to reach a new annual global sales target of €1 billion from plant-based meat and dairy alternatives, within the next five to seven years.

The growth will be driven by the roll-out of The Vegetarian Butcher as well as increasing vegan alternatives from brands including Hellmann’s, Magnum and Wall’s. The Vegetarian Butcher aiming on his side to become the biggest Butcher in the world research, develops and manufactures the new meat of tomorrow. In this new era of meat, the Vegetarian Butcher is calling out to all pioneers and innovators to join us in this mission to deliver the best quality of meat while removing the animal from the Food chain.

Description & Key Features:

They are looking for the next generation of plant-based meat products and solutions. Example of areas of interest where they are seeking solutions include:

- Novel product solution types

- New ingredients or combination of ingredients types

- New processing & manufacturing technology types

- Any solutions that could help The Vegetarian Butcher to be more sustainable

Desired Outcome:

- Shall be able to be tested/tasted at the Vegetarian Butcher kitchen

- Shall present an idea of scalability and implementation

What they don’t want to see: Obvious additions to current products and technologies. Eligibility criteria: Organisations of all sizes. No geographical limitations.

Link to the opportunity: https://www.unilever.com/brands/innovation/innovate-with-us/positive-nutrition-challenges/ Third-party opportunity identified by ACCIÓ. If you are interested in this opportunity please send me a message indicating the title of the opportunity you are interested in.

 

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