2. The tourism product
2.1. Private and public characteristics
2.2. Implications for firms and managers
3. Supply and demand of tourism
3.1. Consumer behavior and demand
3.2. Firms' costs and supply
3.3. Vertical reltionships
4. Economic impact of tourism
4.1. Economic impact analysis
4.2. Direct and indirect effects
4.3. Sustainable development
5. Pricing tourism services
5.1. Costs and pricing
5.2. Market segmentation
5.3. Basic pricing techniques
5.4. Peak-load pricing, yield management, and overbooking
6. Sectoral studies
6.1. Airlines and other travel modes
6.3. Cruise lines
6.4. Destinations, events, and attractions
6.5. Tourism intermediaries: travel agents, tour operators, and others
6.6. Gaming and casinos
The overall qualification of the course will be the result of a compulsory exam (see, however, the instructions below) and optional hand-in exercises and case studies.
For students who do not hand in all the exercises and case studies, the final overall qualification of the course will result from the score obtained in the final exam.
For students who hand in all the exercises and case studies, the final exam will represent 20% of the final overall qualification of the course, the hand-in exercises 50%, and the hand-in case studies 30%.
Sitting in the final exam will be optional for students who hand in all the exercises and case studies and achieve an average (arithmetic mean) qualification of 6 out of 10.
Lecture Power Points, hand-in exercises, and case studies will be posted on "La meva UdG".
The main text used in the course (required reading) will be: Reece, William S. (2009), The Economics of Tourism, Pearson.
The rest of texts in the bibliography are intended as supplementary (optional) reading.