In order to keep competitive, tourist firms and destinations have to deal with constant changes at the social, cultural, political, legal, economic, technological and even natural level. Tourist products need to be developed and marketed with efficiency and quality and tourism managers need to be ready to respond to changing customers’ demands by being innovative and embracing change. In this context, the course Strategic Management in Tourism Organizations presents four main areas of concern. First, operations strategies are relevant in order to gain efficiency (and thus save unnecessary costs) and guarantee the quality of the processes involved in the delivery of the tourism service. Second, Human Resource Management is essential for he motivation of employees in tourism firms and other organizations. Employee behaviour is essential for the satisfaction of tourists and, as we will see, concepts like flexibility, empowerment, etc. are paramount for the efficient operation and quality of tourist services, and for developing a new culture of innovation and change. Nonetheless, the high interdependence among all the relevant actors in a tourist destination calls for a joint or shared strategy at the destination level in order to avoid negative externalities and guarantee the coherence and attractiveness of the tourist product as the overall experience of the tourist while on a journey. Because of this fact, innovation in tourism is highly dependent on collective decisions and actions. The course will focus, therefore, on the strategic issue of innovation in tourism, and of the importance, co-operation, alliances, partnerships and collaboration networks have in the management or innovation processes in tourism.