Estudia

• 11. Dissenyar propostes creatives, tenir iniciativa i esperit emprenedor.
• 16. Definir objectius, estratègies i polítiques en el turisme
• 23. Utilitzar tècniques, mètodes i models bàsics de les disciplines turístiques
• 25. Avaluar la sostenibilitat de les pròpies propostes i actuacions

1. Communication in the context of marketing

          1.1. Concept of marketing and communication

          1.2. Integrated marketing communications

          1.3. The marketing planning vs. the communications planning

2. Tourist consumer behavior and the media

          2.1. Decision-making process of tourists

          2.2. Internal and external factors of tourist's behavior

          2.3. Attitudes after purchase

          2.4. Segmentation. Rellevant issues.

3. Communication tools in tourism

          3.1. Advertising

          3.2. Public Relations

          3.3. Branding

4. Communications planning

          4.1. Communications strategy

          4.2. Communications mix decisions

          4.3. Communications evaluation and control

• de San Eugenio, Jordi (Ed.) (2010). Manual de Comunicació Turística. Girona: Plurals. Universitat de Girona.
• Ricarte Bescós, José María (1999). Creatividad y comunicación persuasiva (2a). Bellaterra: Universitat Autònoma de Barcelona. Servei de Publicacions. Catàleg
• Serra Cantallops, Antoni (2002). Márketing turístico. Madrid: Pirámide. Catàleg
• Kolb, Bonita M. (2006). Tourism marketing for cities and towns: using branding and events to attract tou. Amsterdam: Elsevier/Butterworth-Heinemann. Catàleg
• Yeshin, Tony (2006). Advertising. Thomson. Catàleg

Activitats d'avaluació:

Assessment:
- Project (in group): 60%
- Exercises and other activities (individually or in group): 40%

Criteria:
- The mark of exercises and other activities will be the average of that activites developed in and out of class.
- The exercises and other activities that are not handed in will be computed as 0 in the final mark of this part of the mark.
- It will be necessary a minimum mark of 4 in each of the two assessments (project and exercises and other activities) in order to proceed to the calculation of the final mark of the subject.
- The subject will be considered passed with a minimum mark of 5.

Criteris específics de la nota «No Presentat»:
Not to hand in the project and/or not to hand in none of the exercices or other activities will be considered as "NO PRESENTAT".

• Màrqueting turístic
• Polítiques de promoció i informació de les destinacions