Construir i defensar arguments lògics a partir del coneixement i la crítica raonada d'altres propostes. Comunicar arguments de manera correcta, oralment i per escrit, en les llengües oficials i en anglès. Expressar formalment les relacions entre les variables involucrades en un problema econòmic. Utilitzar les principals eines informàtiques, matemátiques i estadístiques per a la resolució de problemes econòmics. Formular i resoldre problemes concrets en la presa de decisions. Aplicar els conceptes i instruments de l'anàlisi econòmica a l'àmbit de l'empresa i dels mercats Entendre el funcionament dels mercats i les estratègies de les empreses que competeixen en els mercats financers.
1. Overview. 2. Costs. 3. Demand and financial analysis. 4. Competitive strategy and pricing policy. 5. Market segmentation and price discrimination. 6. Nonlinear pricing. 7. Auctions. 8. Regulation and social optimality. 9. Pricing with network effects.
Tipus d’activitat Hores amb professor Hores sense professor Total Prova d'avaluació 4,00 2,00 6,00 Total 4,00 2,00 6
Thomas Nagle & Reed Holden (2001). The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd). Englewood Cliffs, NJ: Prentice Hall. Catàleg Preston McAfee (2002). Competitive Solutions. The Strategist's Toolkit. (1st). Princeton, NJ: Princeton University Press. Catàleg Robert Wilson (1993). Nonlinear Pricing (1st). New York, NY: Oxford University Press. Catàleg Vijay Krishna (2009). Auction Theory (2nd). San Diego: Academic Press. Catàleg Bridger M. Mitchell & Ingo Vogelsang (1991). Telecommunications Pricing. Theory and Practice. (1st). Cambridge, UK: Cambridge University Press. Catàleg Kalyan T. Talluri & Garrett J. van Ryzin (2005). The Theory and Practice of Revenue Management (1st). New York, NY: Kluwer. Catàleg
Activitats d'avaluació: Descripció de l'activitat Avaluació de l'activitat % There will be regular (either weekly or biweekly) problem sets. Corresponding to each problem set, there will be a (multiple-choice) quiz. The course grade will be the average of the results of the quizzes (ignoring the one with the worst grade). 100
There will be a weekly problem set (possibly with some exception), related to the material taught in class during the week. The following week, students will solve a (multiple-choice) quiz based on that problem set. The course grade will be the average of the results of those quizzes (ignoring the one with the worst grade). Those students who did not obtain a passing average may take a final exam, which is open also to students that passed the course but wish to improve their grade (at no risk, because the final grade will be the maximum of the exam and the course average).
Depending on the pace of the course and the interests of the students, we might skip some of the items listed in the syllabus, and/or cover more deeply some of the other items, and/or cover some other topic not included in the syllabus. For certain topics, students are encouraged, but not required, to make presentations in class. Those who choose to do so will obtain extra credit toward the course average.