Cultural tourism has often been viewed as a 'good' form of tourism, bringing educated, high spending visitors. Cultural tourists have often been contrasted with 'mass tourists' and 'beach tourists', who either don't spend enough, or spend their money on the wrong things. With the growing scale of tourism in many European cities before the Pandemic, a new view of the mass cultural tourist began to emerge, and cities began to place bans on coach tours, inappropriate dress and eating your own sandwiches in the wrong place. The Pandemic may have put a temporary halt to the previously rapid growth of mass cultural tourism, but it is quickly returning. Cities such as Barcelona and Girona only have a very short time before the 'old normal' returns. How can more positive scenarios for cultural tourism be developed in future?

El proper DILLUNS dia 10 de Gener a les 11.30 del matí, la Càtedra de Gastronomia, Cultura i Turisme Calonge i Sant Antoni de la Universitat de Girona i la Càtedra UNESCO de Polítiques Culturals i Cooperació organitzen la conferència presencial i online:
When cultural tourism turns bad: Dealing with the fallout from 'overtourism' amb el Professor Greg Richards.