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Study at the UdG

Offer of subjects for academic course 2019-2020

Bachelor's degree in Advertising and Public Relations

Foundations of the Communication

Name of the subject and description Type Credits Group Duration Language

Fonaments i història de la comunicació (3108G03001)

The genesis of the mass media. The revolution of modernity. The expansion of communication networks. The democratization of the word and image. Structure of the media.

Bbasic 6 A 1first semester CACatalan
B 1first semester CACatalan

Teoria de la comunicació (3108G03002)

Theoretical approach to the main schools of thought that analyse communication in general and especially advertising and institutional communication. Different communicative models. Reception. Theory of uses and gratifications. Cultural studies. RESULTS OF LEARNING 36/RA.CE.1. Appropriately interpreting media discourse by applying the theories of mass communication. 6/RA.G.2. Orally presenting the conclusions of students’ own work or the work of others in their preferred institutional language. 18/RA.C.G.6.. Defending decision making both orally and in writing, according to the corresponding criteria. 71/RA.CE.5. Formulating the concept of social communication, avoiding erroneous meanings. SKILLS CG-6 - Analysing facts based on an external guide, identifying causes and expressing personal opinions in a resumed way. CG-2 - Expressing oneself correctly, both orally and in writing. CE-1 - Contrasting the informative and communicative structures and processes, and the main trends and theories of mass communication CE-5 - To identify behaviours in social communication.

Bbasic 6 A 2second semester CACatalan
B 2second semester CACatalan

Graphic expression and audiovisual production

Name of the subject and description Type Credits Group Duration Language

Tècniques de producció audiovisual I (3108G03004)

Introduction to the theory and practice of the technologies used to process, elaborate and transmit in the main audiovisual media. Basic concepts of audiovisual production. Components and uses of the video camera. Elements of photographic language. Editing and post-production of video and audio. Introduction to sound language and acoustic communication principles.

Bbasic 6 A1 1first semester CACatalan
A2 1first semester CACatalan
B1 1first semester CACatalan
B2 1first semester CACatalan

Introducció i tècnica de disseny gràfic (3108G03005)

Basic principles of design. Theoretical and practical knowledge of the main graphic design programmes used by advertising and public relations professionals.

Bbasic 6 A1 2second semester CACatalan
A2 2second semester CACatalan
B1 2second semester CACatalan
B2 2second semester CACatalan

Social sciences applied to the advertising and the RP

Name of the subject and description Type Credits Group Duration Language

Dret i comunicació (3108G03010)

Introduction to Law as a social normative phenomenon. Law and morality. The general principles as a mechanism for incorporating morality into Law. The language of Law. Basic concepts of law and sources of the Law. Law as a conflict resolution mechanism. The normative hierarchy, fundamental rights and their protection mechanisms. General introduction to Communication Law. Freedom of information, freedom of speech and its relationship with the other fundamental rights: in particular, the right to honour, privacy and one's own image. Personal data protection and the protection of privacy in digital environments. Recruitment in the adversing sector. General aspects of the contract. Advertising contracts: creation contracts, dissemination contracts and sponsorship contracts.

Bbasic 6 A 2second semester CACatalan
B 2second semester CACatalan

Ètica en la Publicitat i les Relacions Públiques (3108G03011)

Introduction to the concept of ethics. Introduction to corporative social responsibility. Social marketing. Legal limits of the advertising.

Bbasic 6 A 1first semester CACatalan
B 1first semester CACatalan

Fonaments del màrqueting (3108G03012)

Introduction to the main concepts of marketing. Introduction to the company as a social organization. Market research techniques. Relationship marketing. Customer Pyramid. DAFO Producing a marketing plan.

Bbasic 6 A 2second semester CACatalan
B 2second semester CACatalan

Language and audiovisual narrative

Name of the subject and description Type Credits Group Duration Language

Expressió escrita i tècniques de comunicació oral (3108G03015)

Producing and writing different types of texts linked to commercial, personal and institutional communication. How to construct a persuasive speech. Oral discourse techniques. Presentation, locution and YouTubers.

Bbasic 6 A1 1first semester CACatalan
A2 1first semester CACatalan
B1 1first semester CACatalan
B2 1first semester CACatalan

Public relations

Name of the subject and description Type Credits Group Duration Language

Fonaments de les Relacions Públiques (3108G03019)

Theory and history of Public Relations. Processes, organizational structures and their evolution. Study and analysis of the nature and interrelationships between persuasive institutional communication subjects.

Bbasic 6 A 2second semester CACatalan
B 2second semester CACatalan

Advertising

Name of the subject and description Type Credits Group Duration Language

Fonaments de la Publicitat (3108G03026)

Theory and history of advertising. Gestation and evolution of commercial genres and formats. Advertising processes and structures. Analysis of the relationships between different actors in the commercial communication process and their strategies.

Bbasic 6 A 1first semester CACatalan
B 1first semester CACatalan

Graphic expression and audiovisual production

Name of the subject and description Type Credits Group Duration Language

Expressió gràfica aplicada a la Publicitat i a les Relacions Públiques (3108G03006)

Producing different graphic elements for advertising or institutional purposes. Merchandising. New trends and online needs in graphic design.

OBCompulsory 4 A 1first semester CACatalan

Tècniques de producció audiovisual II (3108G03007)

Production, realisation and post-production of video spots.

OBCompulsory 4 A 2second semester CACatalan

Teoria de la imatge (3108G03008)

Function of the image over the course of history. Visual perception and representation of the image. Formal and semeiotic analysis of the image. Sociology of the image

OBCompulsory 6 A 1first semester CACatalan

Language and audiovisual narrative

Name of the subject and description Type Credits Group Duration Language

Narrativa i guió audiovisual (3108G03016)

Introduction to the elements of audiovisual narrative. Typology and meaning of montage. Rhythm. Audiovisual advertising discourse. Analysis of publicity spot content. The advertising script in TV and cinema. Components of the technical, literary script and story board. Producing an audiovisual script.

OBCompulsory 6 A1 1first semester CACatalan
A2 1first semester CACatalan
A3 1first semester CACatalan
A4 1first semester CACatalan

Escriptures i llenguatges audiovisuals (3108G03017)

Theory and techniques of audiovisual writing. Theory and practice of television language and radio broadcast language applied to advertising and PR. Practices of commercial television and radio broadcast formats.

OBCompulsory 6 A 1first semester CACatalan

Public relations

Name of the subject and description Type Credits Group Duration Language

Organització d'esdeveniments (3108G03018)

Conceptualization in events organization, objectives and characterization. Planning, design and realization of an event. Criteria for control prior to the event, during the event and analysis of results. Types of publicity and institutional events. The organization of events and social networks. Execution of an event in role play and monitoring audit.

OBCompulsory 4 A 2second semester CACatalan

Gestió de la imatge corporativa i casos de Relacions Públiques (3108G03020)

Corporate identity vs corporative Image. Image, reputation and positioning. Corporate identity and corporate communication management. The role played by classic media and social media in forming corporate image. PR cases.

OBCompulsory 6 A 2second semester CACatalan

Advertising

Name of the subject and description Type Credits Group Duration Language

Processos i tècniques creatives publicitàries (3108G03027)

The creativity is a characteristic typical of the human being. It can be learned to be more creative and the individual and collective capacity can be trained to find imaginative solutions to problems real. In this subject we will see which technical and attitudes we can use to become creative beings.

OBCompulsory 4 A 2second semester CACatalan
B 2second semester CACatalan

Estructura de la Publicitat (3108G03028)

Structure of advertising companies / agencies. Briefing, types and management. Big advertising communication groups. Relationship between advertising and brands in the globosphere.

OBCompulsory 6 A 2second semester CACatalan

Digital communication

Name of the subject and description Type Credits Group Duration Language

Màrqueting en l'era digital (3108G03034)

Strategies of digital marketing. Positioning. SEO and SEM. Principles of Web Analytics. E-mail Marketing. Strategies of commercialisation from the social networks and monitoring.

OBCompulsory 4 A1 1first semester CACatalan
A2 1first semester CACatalan
A3 1first semester CACatalan

Documentació i gestió de dades (3108G03035)

Management and storage of commercial and / or institutional information. Sources and data bases for gathering information. Database management programmes. Indexing of documents. Content curator

OBCompulsory 4 A1 1first semester ENEnglish
A2 1first semester ENEnglish
A3 1first semester ENEnglish

Identitat digital i desenvolupament d'entorns virtuals (3108G03036)

Introduction to digital communication. Creation and management of a personal and professional digital identity. Basic principles and tools for creating and editing web pages for communicators. HTML code. App creation tools. Discover the potential of the web as an audiovisual tool. Naming and branding.

OBCompulsory 6 A1 2second semester CACatalan
A2 2second semester CACatalan
A3 2second semester CACatalan
A4 2second semester CACatalan

Foundations of the Communication

Name of the subject and description Type Credits Group Duration Language

Mètodes d'investigació en comunicació (3108G03003)

CONTENIDOS Aproximación in weary estructurales bases of cualquier investigación in comunicación. Introducción y descripción of weary principales herramientas of técnicas cuantitativas y técnicas cualitativas. Specific Parte destined to fortalecer competencias stops the TFG. COMPETENCIAS CG-6 - Analizar them hechos from an external guía, weary identificando causas y expresando the personal opinión of sintética form. CG-4 - Recoger y to select información of eficaz y eficiente form, in función of objetivos predeterminados, y of diferente procedencia y I format, respetando the autoría of weary fuentes. CE-4 - Analizar e to investigate procesos y estructuras of the comunicación he would publicise y of weary you relate públicas

OBCompulsory 4 A 2second semester ESSpanish

Graphic expression and audiovisual production

Name of the subject and description Type Credits Group Duration Language

Tècniques de producció audiovisual III (3108G03009)

Doing video projects with advanced production and post-production techniques.

OBCompulsory 4 A 1first semester CACatalan

Social sciences applied to the advertising and the RP

Name of the subject and description Type Credits Group Duration Language

Consum i publicitat (3108G03013)

Sociology of consumption: Social groups and consumption. Social structure and consumption. Leisure consumption. Psychology of the advertising: Basic psychological processes and psychological processes superior in the advertising. Persuasion through communicative processes, change of attitudes and other psychosocial processes.

OBCompulsory 6 A 1first semester CACatalan

Màrqueting estratègic i operatiu (3108G03014)

Evolution of marketing. Strategic marketing: Definition, basic concepts and central elements. Strategy and tactics. Marketing strategies applied to communication. Macro-environment and micro-environment. SWOT, Pest and the analysis of competitive forces. Porter's extended rivalry model. Consumer and targets. Segmentation. Product and brand. Elements of branding. Brand architecture. Positioning

OBCompulsory 6 A 1first semester CACatalan

Public relations

Name of the subject and description Type Credits Group Duration Language

Comunicació interna i externa (3108G03021)

Estrategias y técnicas of Comunicación Externa of weary organizaciones: The figure of the DIRCOM y the departamento of Comunicación; You relate cone them medios of comunicación (comunicado of prensa, rueda of prensa, dossier of prensa); Transparencia y rendición of cuentas; Corporative social Resposabilidad; Comunicación of crises; Lobis; Auditing of external comunicación. Estrategias y técnicas of the internal comunicación: Plataformas of internal comunicación; Documentos y fórmulas of comunicación interns organizaciones in weary. Strategies and techniques of External Communication of the organisations: The figure of the DIRCOM and the department of Communication; Relations with the media (press release, press conference, press book); Transparency and surrender of accounts; Corporative social responsibility; Communication of crisis; lobbies; Auditing of external communication. Strategies and techniques of the internal communication: Platforms of internal communication; Documents and formulas of internal communication in the organisations. COMPETENCIAS CG-8 - To Differentiate puestos of trabajo in función from weary posibilidades that global ofrece the y mercado -premises- y of weary competencias propias CE-2 - To Manage estratégicamente the comunicación. CE-3 - Describir them principales componentes estructurales of todos them sectores implicados in the comunicación would publicise y in weary you relate públicas CE-10 - Analizar, desde a critical vertiente, them diferentes factores that conforman the relación between weary distintas empresas of comunicación, especialmente between weary of comunicación he would publicise y them anunciantes, y between weary you relate públicas y them públicos CE-15 - Escoger y to apply weary técnicas of weary you relate públicas in función of them objetivos of a proyecto of comunicación y you relate públicas.

OBCompulsory 6 A1 2second semester NDundefined
A2 2second semester NDundefined
A3 2second semester NDundefined

Planificació estratègica de les Relacions Públiques (3108G03023)

Definition and characteristics of a PR plan. Basic planning models in PR. Stages of a PR plan. Evaluation of a PR plan: auditing. Drawing up a strategic plan for public relations and corporate communication.

OBCompulsory 4 A 1first semester NDundefined

Protocol (3108G03024)

The subject consists in studying the protocol, ceremonial and the organisation of events and/or events in all its areas. At the same time exits of practical look will be carried out to know the formal organisation of several institutions, entities and companies.

OBCompulsory 6 A 2second semester CACatalan

Advertising

Name of the subject and description Type Credits Group Duration Language

Creativitat (3108G03029)

Practical work, producing materials based on the development of creative skills and the application of creative techniques. Processes of producing and analysing advertising messages and their codes. Techniques, sources, languages, structures and supports at the service of creativity.

OBCompulsory 4 A 1first semester CACatalan

Innovació publicitària (3108G03030)

We are in a constantly changing social context. The traditional tools are being questioned, new players are appearing, the social networks are modifying habits at all levels and the digital transformation is flooding all the professional spheres. In an environment such as this, advertising picks up and reflects these changes and applies them in their strategies and tactics. Subjects such as innovation, disruption, new values, the concept of transmedia, etc. will be the object of knowledge, debate and discussion in this subject.

OBCompulsory 4 A 2second semester CACatalan

Estructura i planificació de mitjans (3108G03032)

This subject introduces students to a fundamental discipline of the advertising industry: media planning, a professional role based on researching efficiency and profitability. A brief itinerary of the current media panorama will be followed, the main media research sources are studied in researching the media; a focus on terminological concepts of the discipline is one of the main topics.

OBCompulsory 6 A 1first semester CACatalan

Digital communication

Name of the subject and description Type Credits Group Duration Language

Tendències de l'audiovisual contemporani (3108G03038)

Advertising tools and strategies for accessing the audiovisual entertainment sector. New commercial strategies: Branded content, fashion films, gamification, web series ...

OBCompulsory 4 A1 2second semester ENEnglish
A2 2second semester ENEnglish

Advertising

Name of the subject and description Type Credits Group Duration Language

Estratègies de creació de marca i de campanya (3108G03025)

The creation of a brand, as well as its management, has become one of the key pieces when creating and/or making a company grow up. The concept of the brand resides in the mind of our customers, and we, as professionals, have to be capable of getting these concepts to be lined up with what we, as a company, want to transmit. In this subject we will learn which it is the process that it is necessary to follow when creating a brand, so much from the more conceptual tip of view and psychological, as from the visual point of view. On the other hand, this subject will also allow us to know thoroughly the different aspects that fall upon the realisation of an advertising campaign as an active professional. The methodology that is imparted is centred on analysing in a practical way the campaigns that are made in an agency from a briefing of the customer until the final appraisal, passing through all the process that lives the campaign of advertising. The seminar bases on real cases, valuing the lacks that it can have a briefing, how that briefing transforms in a campaign and finally the pieces that are proposed to the customer, identifying the positive aspects of each proposal and project, with respect to the target, the positioning, the product and the market. We will know as they organise and which type of customers the different typologies of advertising agency have: small and big, creative or more focused to marketing, according to its capacity of internationalisation or for its specialisation in concrete sectors. We will analyse the process of work among departments in order to homogenise a campaign and make a proposal of success to the customer.

OBCompulsory 6 A 1first semester CACatalan
B 1first semester CACatalan

Digital communication

Name of the subject and description Type Credits Group Duration Language

Social media i RP 2.0 (3108G03033)

Digital language and social networks. Positioning. Communication between the consumer and the brands. Introduction to Big Data and its management tools for advertising purposes. Tools for monitoring advertising through social media. Corporate e-communication, corporate website, newsletter, social networks, RSS, etc. Online reputation. Online corporate image. Traffic and monitoring. Community manager.

OBCompulsory 6 A1 1first semester ESSpanish
A2 1first semester ESSpanish

Optional subjects

Name of the subject and description Type Credits Group Duration Language

Pràctiques addicionals (3108G03039)

Practical work experience in a company or institution.

OPoptional 6 J Aannual CACatalan

Màrqueting polític (3108G03041)

Core components of the communication strategies of the most relevant contemporary political projects. Advertising campaigns, producing messages, intervention of new technologies, dissemination techniques, electoral behaviour models, analysis methodology.

OPoptional 3 4A 1first semester CACatalan

Gènere i publicitat (3108G03042)

Representation of gender to the advertising. Discrimination and inequality to the advertising speech. The creative role, invisible women. Perspective of gender to the advertising story. Gender, comuicació and social change.

OPoptional 3 3A Aannual CACatalan

Fotografia publicitària (3108G03043)

Expressing an idea visually to convert it into an advertising message. Light as a basic resource of expression. Texture, transparency and reflections

OPoptional 3 4A 1first semester CACatalan

Gestió de crisis (3108G03044)

Overview of the communication of crisis. Key concepts, own terminology and distinctive elements. The concept and the definition of crisis. Characteristics and types of crisis. The crisis from the communication perspective. Communication as a strategic function in crisis management. Crisis prevention.

OPoptional 3 4A 1first semester ESSpanish

Direcció d'art (3108G03046)

Basic concepts to know how to direct the visual and graphic concept of advertising messages. Maintaining coherence and conceptual and aesthetic unity in work teams: illustrators, photographers, directors, stylists...

OPoptional 3 4A 1first semester NDundefined

Responsabilitat social corporativa RSC (3108G03047)

Main areas and characteristics of CSR. Providing students with knowledge on different perspectives of corporate social responsibility at an international, European and national level. Linking the evolution of CSR with the current social and economic context.

OPoptional 3 3A Aannual ENEnglish

Campanya transmèdia. Taller de realització de Publicitat (3108G03048)

Design and realisation of an advertising campaign transmèdia or crossmedia with the implication of classical and social means. THIS SUBJECT IS TAUGHT ENTIRELY IN ENGLISH

OPoptional 3 4A 1first semester ENEnglish

Taller de vídeo (3108G03049)

Making a video clip for a real artist

OPoptional 3 4A Aannual CACatalan

Creació d'un 'book' (3108G03053)

The dossier or portfolio is an indispensable element for finding work as a creator in an advertising agency. The book demonstrates the creative skills and working methods of the future creative.

OPoptional 3 4A 1first semester CACatalan

Seminari de comunicació en anglès (3108G03056)

Oral knowledge (understanding and oral expression) and writing (understanding and written expression) of the English.

OPoptional 9 4A Aannual ENEnglish

Emprenedoria i creació d'empreses (3108G03063)

Introduction to the reality of the creation, management and growth of companies as well as to all the key concepts of a company organisation: management, marketing, segmentation of the market, finances, optimisation, catchment of resources and models of business.

OPoptional 3 3A Aannual CACatalan

Copy (3108G03067)

COPY WRITING. Copy writing or advertising copy remains at the heart of advertising. The words are those that seduce, those that argue, those that come. And the writer, the "copy", the person in charge is from searching them, finding them, ordering them and exposing them to the head and to the heart of the consumer so that they arrive.

OPoptional 3 4A 1first semester CACatalan

Direcció de comptes (3108G03072)

Description of the role of the executive of accounts in an advertising agency, its challenges and its duties with the customer and with the different departments of the agency

OPoptional 3 4A Aannual CACatalan

Seminari de Comunicació (3108G03075)

The idea of a city - i.e. its image - is created and constructed through the media. Subject in collaboration with RMIT University (Melbourne, Australia).

OPoptional 3 4A 1first semester ENEnglish

Seminari de Publicitat (3108G03076)

In this subject, the students work in a workshop format. Advertising campaign proposals are reformulated for real clients

OPoptional 3 3A Aannual CACatalan

Seminari de Relacions Públiques (3108G03077)

Depending on the needs detected a single subject seminar will be organised about a topic linked to PR or as a way of delving deeper into an aspect of the compulsory subject syllabus, or of offering a certain curricular continuity with another compulsory subject in this area

OPoptional 3 4A 1first semester ESSpanish

Gèneres periodístics i mitjans (3108G03079)

Analysis of the main national and international communicative groups. The evolved genres used in online and offline media. Analysis of different informative and interpretative, national and international models. Genders of border: the literary report, the photojournalism, the audiovisual documentary. Commercial genres hybridised with the news. Informer vs communicator relations in the 21st century

OPoptional 3 4A 1first semester NDundefined

Objectes i entorns 3D (3108G03089)

Learning to design advertising environments and objects in 3D with the aim of improving presentations and promotions of products and brands.

OPoptional 3 4A 2second semester CACatalan

Taller MindFulness (3108G03090)

Awareness and self-knowledge should foster an attitude that promotes personal wellbeing. Mindfulness, creativity, lifestyle design, happiness and spirituality.

OPoptional 3 4A 2second semester CACatalan

Branded Content (3108G03091)

Learning to generate content related to and linked with a brand to attract attention and generate a trusting relationship with the brand and its products.

OPoptional 3 3A 2second semester NDundefined

City Branding (3108G03092)

Creating, managing and monitoring the image, brand and reputation of a city.

OPoptional 3 4A 1first semester ENEnglish

Fine work of Bachelor's Degree

Name of the subject and description Type Credits Group Duration Language

Treball final de grau (3108G03087)

Define, design and execute research on a subject related to advertising and public relations with academic structure. Being able to write it correctly and in a well reasoned way, and defend it before a panel.

OBCompulsory 12 F 1first semester NDundefined
J Aannual NDundefined

Placements

Name of the subject and description Type Credits Group Duration Language

Pràctiques (3108G03040)

Practical work experience in a company or institution.

OBCompulsory 12 J Aannual CACatalan