1. Definition of design
1.1. What is design?
1.2. Design definitions
1.3. Design boundaries
2. Design theory
2.1. Design: Social transformer or economic dynamizer
2.2. Design and technology
2.3. Design and culture
2.4. Graphic design and communication
2.5. The role of design in society
2.6. Design: art, trade, culture or advertising?
3. History of design
3.1. From crafts to design
3.2. Industrial Revolution and the "Arts and Crafts" movement
3.3. Bauhaus School
3.4. Avant-garde of the inter-war period
3.5. The 70's
3.6. Postmodernism
3.7. Formalism and functionalism
4. Design areas
4.1. Editorial
4.2. Advertising
4.3. Graphic identity
4.4. Infographics
4.5. Multimedia
4.6. Environmental
4.7. Signage
4.8. Packaging
5. Basic elements of design
5.1. Typography
5.2. Color theory
5.3. Image
5.4. Grids and visual composition
5.5. Visual perception
6. Grammar and rhetoric of design
6.1. Visual perception
6.2. Rhetoric and discourse
7. Methodology process
7.1. Methods and analysis
7.2. Creativity methods
8. Analysis and design critique
8.1. Case studies
8.2. Debate
9. Drawing vector objects
9.1. Creation and edition of layouts
9.2. Image vectorization
9.3. Path effects
9.4. Simplifying shapes
10. Color
10.1. Color guides
10.2. Color mode
11. Editing text
11.1. Composing text
11.2. Grid Systems and organizing type
12. Image processing
12.1. Layers, fusion, filters, text and basic shapes
12.2. Actions and automated tools
12.3. Retouching and photomontage
12.4. Save for web / Printing
13. 2D character design workshop
14. Lettering workshop
15. Poster design workshop
16. Logo workshop
17. Branding and corporate identity workshop
18. Photography retouch workshop
19. Illustration portrait workshop
20. Prepress workshop
21. User interface workshop
22. Art direction workshop
60 % Practical design projects
35 % Exams
5 % Co-evaluation
Criteris específics de la nota «No Presentat»:
Students who do not participate in half of the exams and delivery of projects may be classified as Not presented.
Avaluació única:
The learning strategies and skills of this subject involve a continuous work of progressive evaluation. Students obtain feedback on their achievements through continuous assessment.
The assessment on the tasks are designed to get a progressive knowledge.
Students will achieve and consolidate their skills.
Solving practical design projects with contents quality and correct grammar.
Demonstrate creativity and methodology process.
Requisits mínims per aprovar:
The subject, must obtain minimum qualification of 5.0