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Bachelor's degree in Marketing

Bachelor's degree in Marketing

Academic year 2021-2022

A fully updated degree programme focused on training the best marketing experts.

General information

General information

Name of the course:
Bachelor's degree in Marketing
Branch of knowledge:
Social and Judicial Sciences
Duration:
4 years
European credits:
240
What qualifications can lead to:
Holder of a Bachelor's Degree in Marketing from the University of Girona.
Teaching institution:
University School Mediterrani (affiliated centre)
Indicative number of places:
70
Last admission mark:
Cut-off marks for the June 2021 examination call
Approx. price for the first year:
See How much does it costs to study at the University of Girona?
Language requirements:

Accreditation of the following is required for obtaining the degree:

  • a B2 level or equivalent in English
  • a A2 level or equivalent in Chinese
Website:
Bachelor's degree in Marketing
Valid report:
Report (2013)
Other information:
Monitoring indicators

It's useful to know

In such a competitive jobs market, new graduates need specialist knowledge in a very specific area in order to stand out. Our degree, unlike the rest, specialises completely in marketing to meet the demands of one of the fasting growing sectors with the most opportunities in Barcelona, for fully trained professionals. In all the reports about the evolution of the job market and the careers in highest demand, marketing is up there near the top. Moreover, our University School's degree in marketing includes training on digital marketing, an essential branch for new professionals who will be applying their knowledge online.

Access

Access requirements

  • Upper secondary school education. Access: university entrance examinations (PAU), general phase. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Legal Sciences.
  • Higher level vocational training cycles (CFGS). Access: all CFGS. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Legal Sciences.
  • Over 25s. Preferential option in successful entrance exam: arts and humanities.
  • Over 40s. Assessment of professional experience relating to the bachelor's degree that the applicant wishes to be admitted to and sufficient interview outcome.
  • Over 45s. Entrance test passed and with a sufficient interview outcome.
  • Other special types of access recognized under current regulations.

Other access information

Careers

Marketing is present in all organisations and this offers an excellent opportunity for our students to undertake practical work placements. For this reason, the Mediterrani manages a dynamic internship and job vacancy bank with many offers relating to the different professional roles associated with Marketing, such as:

  • Marketing and sales departments of companies
  • Consultancy and marketing management: marketing audits, strategy formulation and design.
  • Consultancy and sales management: organising and managing the sales team.
  • Commercial research: conducting market studies, analysis of business opportunities, creating and developing new products, or commercial viability studies.
  • Sales distribution: management of shopping centres, merchandising, logistics or trade marketing.
  • Marketing and advertising: strategic management of accounts.
  • Non-profit entities: public bodies, foundations and NGO and non-profit organisations.
  • Community Management: Social Media, website design and SEO-SEM positioning.

Continue studying

In order to complete the second stage of your university career, EU Mediterrani also offers the most prestigious postgraduate courses in Barcelona. In the Mediterrani building, you can study for a Postgraduate Diploma in Tourism Management Skills, which will enable you to take on positions of responsibility in the management of the highest level tourism companies. However, the leading programme is without a doubt the Master in Strategic Management of Tourism Companies, an own course with the degree awarded by the UdG, which offers four specialist course options: Cruise Tourism Management, Accommodation Company Management, Managing Marketing and E-Commerce, and Events and Conference Management. Choose the speciality you are most interested in and work for the most outstanding companies of the sector.

Subjects

Curriculum Subjects offered for 2021-2022

Foundations of Business24.00 credits

Principles of Marketing12.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Introducció al màrquetingIntroducción al marketingIntroduction to Marketing  (3152G02006)

BBasic 6.00 SSemester long YES

Anàlisi comercialAnálisis comercialBusiness analysis  (3152G02007)

BBasic 6.00 SSemester long YES

Purchase behaviour12.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Comportament de compra del consumidorComportamiento de compra del consumidorConsumer purchasing behavior  (3152G02008)

OBCompulsory 6.00 SSemester long YES

Comportament de compra de les organitzacionsComportamiento de compra de las organizacionesBuying behavior of organizations  (3152G02009)

OBCompulsory 6.00 SSemester long YES

Commercial research6.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Fonaments d'estadísticaFundamentos de estadísticaBases of Statistics  (3152G02010)

BBasic 6.00 SSemester long YES

Foreign languages applied to business and marketing6.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Anglès IInglés IEnglish Language I  (3152G02014)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IChino mandarín 1Chinese Language 1  (3152G02018)

OBCompulsory 3.00 SSemester long YES

Foundations of Business6.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Dimensió jurídica del màrquetingDimensión jurídica del marketingLegal dimension of Marketing  (3152G02005)

BBasic 6.00 SSemester long YES

Commercial research12.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Estadística I Estadística I Statistics 1  (3152G02011)

BBasic 6.00 SSemester long YES

Estadistica IIEstadística IIStatistics 2  (3152G02012)

BBasic 6.00 SSemester long YES

Strategic marketing18.00 credits

Communication12.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Venda personal i màrqueting directeVenta personal y marketing directoPersonal selling and direct marketing  (3152G02027)

OBCompulsory 6.00 SSemester long YES

Publicitat, promoció i relacions públiques Publicidad, promoción y relaciones públicasAdvertising, promotion and public relations   (3152G02028)

OBCompulsory 6.00 SSemester long YES

Specific marketing6.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Màrqueting InternacionalMarketing InternacionalInternational Marketing  (3152G02029)

OBCompulsory 6.00 SSemester long YES

Foreign languages applied to business and marketing6.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Anglès II Inglés IIEnglish Language II  (3152G02015)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IIChino mandarín IIChinese Language II  (3152G02019)

OBCompulsory 3.00 SSemester long YES

Commercial research6.00 credits

Strategic marketing6.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Desenvolupament del pla de màrquetingDesarrollo del plan de marketingMarketing Plan Development  (3152G02026)

OBCompulsory 6.00 SSemester long YES

Specific marketing12.00 credits

Digital marketing30.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

La conducta de compra online La conducta de compra onlineOnline shopping behavior   (3152G02031)

OBCompulsory 6.00 SSemester long YES

Comunicació i xarxes socialsComunicación y redes socialesCommunication and social networks   (3152G02032)

OBCompulsory 6.00 SSemester long YES

Estudis de mercat per InternetEstudios de mercado por InternetInternet Market Research   (3152G02033)

OBCompulsory 6.00 SSemester long YES

Disseny i desenvolupament de websitesDiseño y desarrollo de websitesDesign and development of websites   (3152G02034)

OBCompulsory 12.00 SSemester long YES

Foreign languages applied to business and marketing6.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Anglès IIIInglés IIIEnglish Language III  (3152G02016)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IIIChino mandarín IIIChinese Language III  (3152G02020)

OBCompulsory 3.00 SSemester long YES

Practicum12.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

PràcticumPrácticumProfessional Placements  (3152G02035)

PEExternal Placements 12.00 SSemester long YES

Optional subjects21.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

FrancèsFrancésFrench Language  (3152G02038)

OPOptional 6.00 SSemester long YES

Neuromàrqueting NeuromarketingNeuromarketing  (3152G02040)

OPOptional 6.00 SSemester long YES

Habilitats Directives i de ComunicacióHabilidades Directivas y de ComunicaciónCommunication and Managment Skills  (3152G02043)

OPOptional 3.00 SSemester long YES

Màrqueting Polític i electoralMarketing Político y electoralPolitical and electoral Marketing  (3152G02048)

OPOptional 6.00 SSemester long YES

EmprenedoriaEmprendeduríaEntrepreneurship  (3152G02049)

OPOptional 3.00 SSemester long YES

Pràcticum IIPrácticum IIProfessional Placements II  (3152G02050)

OPOptional 6.00 SSemester long YES

Integració de mercatsIntegración de mercadosMarket integration  (3152G02051)

OPOptional 6.00 SSemester long YES

Joc de Simulació en MàrquetingJuego de Simulación en MarketingMarketing Business Game  (3152G02052)

OPOptional 6.00 SSemester long YES

Informàtica aplicada al disseny multimèdiaInformática aplicada al diseño multimediaComputing applied to multimedia design  (3152G02055)

OPOptional 6.00 SSemester long YES

Smart Cities: màrqueting i branding municipal Smart Cities: marketing y branding municipalSmart Cities: marketing and municipal branding  (3152G02056)

OPOptional 6.00 SSemester long YES

Marca personal i influencer marketingMarca personal e influencer marketingPersonal brand and influencer marketing  (3152G02057)

OPOptional 6.00 SSemester long YES

Introducció al turismeIntroducción al turismoTourism introduction  (3152G01001)

OPOptional 6.00 SSemester long Not

Dimensió socio-cultural del turismeDimensión socio-cultural del turismo The Socio-cultural dimension of tourism  (3152G01002)

OPOptional 6.00 SSemester long Not

Dimensió territorial del turismeDimensión territorial del turismoRegional dimensions of tourism  (3152G01004)

OPOptional 6.00 SSemester long Not

Tècniques informàtiques i comunicativesTécnicas informáticas y comunicativasComputer and communicative skills  (3152G01009)

OPOptional 6.00 SSemester long Not

AlemanyAlemánGerman Language  (3152G02037)

OPOptional 6.00 SSemester long Not

Rus RusoRussian Language  (3152G02039)

OPOptional 6.00 SSemester long Not

Màrqueting EcològicMarketing EcológicoGreen Marketing  (3152G02041)

OPOptional 3.00 SSemester long Not

Control PressupostariControl PresupuestarioBudgetary Control  (3152G02042)

OPOptional 6.00 SSemester long Not

Cultura Internacional: Nord Àfrica i Orient MitjàCultura Internacional: Norte de África y Oriente MedioInternational Culture: North of Africa and Middle East  (3152G02044)

OPOptional 3.00 SSemester long Not

Cultura Internacional: AmèricaCultura Internacional: AméricaInternational Culture: America  (3152G02045)

OPOptional 3.00 SSemester long Not

Cultura Internacionals: Àsia i el PacíficCultura Internacional: Asia y el PacíficoInternational Culture: Asia and the Pacific  (3152G02046)

OPOptional 3.00 SSemester long Not

Cultura Internacionals: EuropaCultura Internacional: EuropaInternational Culture: Europe  (3152G02047)

OPOptional 3.00 SSemester long Not

Programació temporal de projectesProgramación temporal del proyectosProject time schedule  (3152G02053)

OPOptional 6.00 SSemester long Not

Dret de l'EmpresaDerecho de la EmpresaBusiness Law  (3152G02054)

OPOptional 6.00 SSemester long Not

Final degree project15.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Treball Final de GrauTrabajo Final de GradoFinal Project  (3152G02036)

Bachelor's thesis 15.00 AAnnual YES

Foreign languages applied to business and marketing6.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Anglès IVInglés IVEnglish Language IV  (3152G02017)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IVChino mandarín IVChinese Language IV  (3152G02021)

OBCompulsory 3.00 SSemester long YES

Optional modules + Academic Recognition27.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

FrancèsFrancésFrench Language  (3152G02038)

OPOptional 6.00 SSemester long YES

Neuromàrqueting NeuromarketingNeuromarketing  (3152G02040)

OPOptional 6.00 SSemester long YES

Habilitats Directives i de ComunicacióHabilidades Directivas y de ComunicaciónCommunication and Managment Skills  (3152G02043)

OPOptional 3.00 SSemester long YES

Màrqueting Polític i electoralMarketing Político y electoralPolitical and electoral Marketing  (3152G02048)

OPOptional 6.00 SSemester long YES

EmprenedoriaEmprendeduríaEntrepreneurship  (3152G02049)

OPOptional 3.00 SSemester long YES

Pràcticum IIPrácticum IIProfessional Placements II  (3152G02050)

OPOptional 6.00 SSemester long YES

Integració de mercatsIntegración de mercadosMarket integration  (3152G02051)

OPOptional 6.00 SSemester long YES

Joc de Simulació en MàrquetingJuego de Simulación en MarketingMarketing Business Game  (3152G02052)

OPOptional 6.00 SSemester long YES

Informàtica aplicada al disseny multimèdiaInformática aplicada al diseño multimediaComputing applied to multimedia design  (3152G02055)

OPOptional 6.00 SSemester long YES

Smart Cities: màrqueting i branding municipal Smart Cities: marketing y branding municipalSmart Cities: marketing and municipal branding  (3152G02056)

OPOptional 6.00 SSemester long YES

Marca personal i influencer marketingMarca personal e influencer marketingPersonal brand and influencer marketing  (3152G02057)

OPOptional 6.00 SSemester long YES

Introducció al turismeIntroducción al turismoTourism introduction  (3152G01001)

OPOptional 6.00 SSemester long Not

Dimensió socio-cultural del turismeDimensión socio-cultural del turismo The Socio-cultural dimension of tourism  (3152G01002)

OPOptional 6.00 SSemester long Not

Dimensió territorial del turismeDimensión territorial del turismoRegional dimensions of tourism  (3152G01004)

OPOptional 6.00 SSemester long Not

Tècniques informàtiques i comunicativesTécnicas informáticas y comunicativasComputer and communicative skills  (3152G01009)

OPOptional 6.00 SSemester long Not

AlemanyAlemánGerman Language  (3152G02037)

OPOptional 6.00 SSemester long Not

Rus RusoRussian Language  (3152G02039)

OPOptional 6.00 SSemester long Not

Màrqueting EcològicMarketing EcológicoGreen Marketing  (3152G02041)

OPOptional 3.00 SSemester long Not

Control PressupostariControl PresupuestarioBudgetary Control  (3152G02042)

OPOptional 6.00 SSemester long Not

Cultura Internacional: Nord Àfrica i Orient MitjàCultura Internacional: Norte de África y Oriente MedioInternational Culture: North of Africa and Middle East  (3152G02044)

OPOptional 3.00 SSemester long Not

Cultura Internacional: AmèricaCultura Internacional: AméricaInternational Culture: America  (3152G02045)

OPOptional 3.00 SSemester long Not

Cultura Internacionals: Àsia i el PacíficCultura Internacional: Asia y el PacíficoInternational Culture: Asia and the Pacific  (3152G02046)

OPOptional 3.00 SSemester long Not

Cultura Internacionals: EuropaCultura Internacional: EuropaInternational Culture: Europe  (3152G02047)

OPOptional 3.00 SSemester long Not

Programació temporal de projectesProgramación temporal del proyectosProject time schedule  (3152G02053)

OPOptional 6.00 SSemester long Not

Dret de l'EmpresaDerecho de la EmpresaBusiness Law  (3152G02054)

OPOptional 6.00 SSemester long Not

Third language

M5+Languages requirement24.00 credits

Name of subject Type Credits Duration Offer for 2021-2022

Anglès IInglés IEnglish Language I  (3152G02014)

OBCompulsory 3.00 SSemester long YES

Anglès II Inglés IIEnglish Language II  (3152G02015)

OBCompulsory 3.00 SSemester long YES

Anglès IIIInglés IIIEnglish Language III  (3152G02016)

OBCompulsory 3.00 SSemester long YES

Anglès IVInglés IVEnglish Language IV  (3152G02017)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IChino mandarín 1Chinese Language 1  (3152G02018)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IIChino mandarín IIChinese Language II  (3152G02019)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IIIChino mandarín IIIChinese Language III  (3152G02020)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IVChino mandarín IVChinese Language IV  (3152G02021)

OBCompulsory 3.00 SSemester long YES
* Level B2 - English

Placements

Students have to gain a series of credits, as part of their studies, which correspond to internships in companies or institutions relating to the bachelor’s degree they are studying. The teaching load is determined in accordance with the curriculum.

Bachelor's thesis

To obtain the degree, students have to complete a bachelor's thesis (TFG) which serves to assess the general skills they have acquired over the course of the degree programme and offers a summary of the skills and knowledge they have acquired. The teaching load of the thesis depends on the curriculum of the degree.

Mobility

Students can complete part of their degree programme abroad through the Erasmus programme, which enables them to carry on their studies whilst undertaking an international exchange with academic value in a European university.

They also have access to grants for placements at universities in Spain and on other continents, thanks to bilateral agreements, the SICUE programme and the expansion of the Erasmus+ Programme.

Enrolment

First year enrolment

The academic secretary’s office at the centre will provide you with the necessary information for enrolling.

Subjects
Check the subjects for which you can enrol in the section on Subjects > Available subjects 2021-2022 on the website of your bachelor's degree studies.
Fees
Consult the enrolment fees and deductions available to you.
Payment
You can pay the enrolment fee in cash or in instalments in two or three instalments or in monthly instalments. See the terms and conditions in the Enrolment Regulations.
Grants
If you wish to apply for a general MEFP grant, in order to complete an enrolment conditional on a grant you will have to apply for financial proof. Find out all about this from the Bachelor's degree scholarships and grants website.
Third language
To obtain the qualification, you must prove knowledge of a foreign language with a B2 or equivalent level unless your faculty establishes a higher requirement. If you already have a recognised certificate of knowledge of a third language, we recommend that you submit it together with the rest of the documents required for initial enrolment. Check the Regulations about a third language.
Insurance
If you are under 28 years old, you are obliged to take out compulsory school insurance for €1.12 per year. If you are over 28 years old, you are obliged to take out compulsory accident insurance for €9.50 per year. Further information on the Insurance policies page.
Staying
Bear in mind that if you do not pass a minimum of 30 credits in the first two years, you will not be able to continue the same course at the UdG. Check the Rules for staying.

ID
Spanish nationals do not need to produce their national ID (DNI) unless they opposed the University of Girona's collection of personal data during their online enrolment (see the guide for online enrolment).

If you are a national of a EU member state, Iceland, Liechtenstein, Norway, Switzerland or Andorra, you will need to present a valid ID or passport from your country of origin.

Otherwise you will preferably need to present a valid foreign-national identification care (TIE) or passport if do you not have a TIE.

You will need to forward a digitised copy of the document online or bring it in person to the academic secretary's office.

For online submissions you can use “Application to the administration” procedure in the online procedures section of the Network Secretary’s Office, preferably, or the UdG’s e-register.

You have until the 19 November 2021 to submit the document.
Admission documents
If you have been admitted to the UdG through university pre-enrolment, from PAU, CFGS, admission exams for individuals over the age of 25, 40 or 45 or university degree obtained from the UdG, or by academic record transfer, you will not need to produce any documents.

If you have been admitted to the UdG through university pre-enrolment, from a university degree completed at another university, you will need to forward a copy of your degree online (e-degree or authenticated digital copy of the degree) or provisional degree certificate (with digital signature and CSV), or produce the original in person at the academic secretary's office.

If you have been admitted to the UdG through university pre-enrolment, from a university degree started at another university, you have to produce a copy of an academic certificate online stating the courses and qualifications, signed electronically and with CSV, and supporting documents confirming transfer-rights payment or presenting the originals in person at the academic secretary's office.

For online submissions you can use “Application to the administration” procedure in the online procedures section of the Network Secretary’s Office, preferably, or the UdG’s e-register.

You have until the 19 November 2021 to submit the documents.
Allowances and exemptions
Before you register, review the self-enrolment’s "Grants and allowances" tab. If you are entitled to allowances that are recorded as accredited and are valid on the date of the start of the academic year (13 September), you will not need to produce any documents.

If you are entitled to allowances that are not recorded as accredited, you can start the accreditation procedure by clicking on the corresponding "Request" button, and uploading the necessary documents there for applying the corresponding enrolment discount or payment exemption.

You can also use the “Document Accreditation” procedure from the online procedure section of the Office of the Secretary in Network, preferably, or the electronic register of the UdG, or to produce the documents in person at the academic secretary's office.

If your documents are currently being processed or pending renewal, you will not be eligible for the enrolment-fee discount, but presentations of updated documents will be accepted up to 31 December for subsequently regularising your situation.
Further information from the Allowances and Loans page.
Bank details
If you are not the holder of the bank account from which the registration fee will be paid by direct debit, you must submit the completed bank details notification/ modification form and proof of identification for the account holder.

For the submission of documentation you can use the “Communicating or amending bank details” procedure in the online procedures section of the Network Secretary’s Office, preferably, or the UdG’s e-register.

These documents will have to be produced within a period of 10 work days as from the date of enrolment.
Photograph
After you have enrolled, you will need to produce a personal photograph through the La meva UdG intranet (Staff > digital Identity), in accordance with the instructions provided on the same webpage.
Enrolment form
If so required by the teaching institution, you will need to produce your duly completed enrolment-application form. The form and the instructions for its submission will be provided by the centre itself.
Note: accreditation by electronic means is not definitive, except in the case of original electronic documents or authentic electronic copies. The UdG reserves the right to request the corresponding physical documentation at a later date.

Online enrolment

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