Estudia

• CE6 Identificar les noves tendències en el turisme per promoure, de manera creativa, l'adaptació als nous escenaris
• CE7 Analitzar contextos per identificar les oportunitats que ofereixen, els seus potencials, i també els punts dèbils i les possibles amenaces a l'hora de projectar qualsevol iniciativa
• CG5 Medir les competències i habilitats personals i organitzatives i desenvolupar lideratge
• CG8 Tenir visió innovadora, prospectiva i proactiva

1. Introduction to key concepts

2. Theories of Entrepreneurship

3. Diffusion of Innovation Theory

4. Creativity and Lateral Thinking Techniques

5. Sustainable Tourism Entrepreneurs

6. Customer Development Model for start-ups in a tourism setting

• Fagerberg, Jan Mowery, David C. Nelson, Richard R. (cop. 2005 ). The Oxford handbook of innovation . Oxford: Oxford University Press. Catàleg
• Peter Ellyard (2013). Destination 2050: A concepts bank and toolkit for future-makers. Preferred Futures Institute.
• Flagestad, A. (2006). The destination as an innovation system for non-winter tourism. Dins Walder, B., Weiermair, K., Sancho-Pérez, A. (Ed.), Innovation and Product Development in Tourism (, p. 25-37). Erich Schmidt. Catàleg
• Hjalager, A.-M. (2002). Repairing innovation defectiveness in tourism. Tourism Management, 23(5), 465-474. Recuperat , a http://www.udg.edu/biblioteca Catàleg
• Hjalager, A.-M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1. Recuperat , a http://www.sciencedirect.com/science/article/pii/S0261517709001691 Catàleg
• Sundbo, J. et al. (2007). The innovative behaviour of tourism firms. Research Policy, 36(1), 88-106. Recuperat , a http://www.udg.edu/biblioteca Catàleg
• The Sustainability Leaders Project. Recuperat , a https://sustainability-leaders.com/
• André Spicer (2016). Stupefied How organisations enshrine collective stupidity and employees are rewa. Pocket,,

Activitats d'avaluació:

Reflexion Exercises: Analysis, interpretation, research and critical thinking
Group Project: Analysis, teamworking skills, problem solving, research, critical thinking and decision making
Final Presentation: Attractive visualization, oral expression, verbal and non-verbal communication, engagement, critical thinking

Criteris específics de la nota «No Presentat»:
Qualification: it will be the sum of the evaluation activities defined above. A student will be considered ‘Not presented’ if s/he does not participate in assessments 4 and 5.

Avaluació única:
During the first ten days students are able to choose to do a unique final examination. They must send a formal requirement through email or Moodle to the teacher within this time period as well as a formal requirement to the Faculty’s academic secretary. The unique final examination will be an individual assignment to be submitted the last day of class.

Requisits mínims per aprovar:
A minimum grade of 5 must be obtained to pass the subject.

You can arrange a personal tutorial by sending an email to the teacher. She will respond to emails within a maximum of 48 hours on weekdays.

A public forum will be open in Moodle where all information related to the subject will be published to make sure all students have the same information. Students are welcome to ask questions as well. This channel will be the ordinary communication channel between the teacher and the students. Email communication is reserved for extraordinary reasons or to arrange tutorials.