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Dades generals

Curs acadèmic:
2021
Descripció:
The tourism sector is being renewed and new digital media are becoming more important. But also is the knowledge and the rules that must be followed to succeed as a marketing manager in a tourism company. The new digital distribution channels and the new digital intermediaries make imperative the existence of experts in digital marketing and tourism which can lead the business development of the tourism companies through these media.
Crèdits ECTS:
4

Grups

Grup A

Durada:
Semestral, 2n semestre
Professorat:
Maria Rosa Domínguez Galcerán
Idioma de les classes:
Anglès (100%)

Competències

  • 5. Seleccionar i utilitzar les tecnologies de la informació i la comunicació més adequades a cada situació
  • 11. Dissenyar propostes creatives, tenir iniciativa i esperit emprenedor.
  • 16. Definir objectius, estratègies i polítiques en el turisme
  • 22. Tenir pensament lògic i esperit crític

Continguts

1. LESSON 1. DIGITAL MARKETING IN TOURISM - BASICS IN TRADITIONAL MARKETING - DIGITAL MARKETING PLAN - DIGITAL MARKETING AND TOURISM

2. LESSON 2. WEBSITES AND SERPs - BASICS ON THE WEBSITE DESIGN - SERP: SEO AND CONTENTS - SERP: SEM AND METRICS

3. LESSON 3. SOCIAL MEDIA & ONLINE PUBLICITY - SOCIAL MEDIA: TYPES AND STRATEGIES - ONLINE PUBLICITY CAMPAIGN - BANNERS AND OTHER FORMATS

4. LESSON 4. E-COMMERCE AND TOURISM INDUSTRY - PRINCIPLES AND TYPES OF E-COMMERCE - E-COMMERCE CUSTOMERS PROFILE - DESIGN FOR AN E-COMMERCE

Activitats

Tipus d’activitat Hores amb professor Hores sense professor Hores virtuals amb professor Total
Elaboració individual de treballs 13,00 18,00 0 31,00
Exposició dels estudiants 22,00 0 0 22,00
Prova d'avaluació 2,00 0 0 2,00
Sessió participativa 15,00 0 0 15,00
Sessió pràctica 15,00 15,00 0 30,00
Total 67,00 33,00 0 100

Bibliografia

  • Martínez Villa, A. (2011). Turismo 2.0. Oviedo: Seotem ediciones.
  • Puertas, X. (2007). Gestión del ocio en el ámbito turístico. Madrid: Editorial Síntesis.
  • Rey, M (2008). Fundamentos de marketing turístico. Madrid: Editorial Síntesis.
  • Serra, A. (2002). Marketing turístico. Barcelona: Editorial Pirámide.

Avaluació i qualificació

Activitats d'avaluació:

Descripció de l'activitat Avaluació de l'activitat % Recuperable
Practical Lessons There will be 3 sessions during the course that are planned to be carried out. The students are going to work in the same groups you will have already chosen and deal with some of the topics learned in the theoretical classes. They will be given a subject to be analysed following some patterns and bibliography provided by the teacher. Once the task will be accomplished it is need to deliver the essay via Classlife to be evaluated. 30 No
Elaboration of Academic Projects The Project of this subject will consist of inventing a Company and choosing a tourist product or service that still does not exist when possible. After that the student is going to carry out its design, place and promotion in the digital environment and its presentation at class according to the indications given and all the other information learnt from the articles and books indicated in the bibliography. 25 No
Presentations Presentations 25 No
Evaluation Test The exam will consist of two topics related to the program’s subject. The student must choose one of them and just develop it. 20 No

Qualificació

CONTINUOUS ASSESSMENT:

The student's final mark will be obtained from the work done throughout the course, weighted as it follows:

Exam (20%): It will take place at the end of the semester (June). In order to allow the student to pass the subject, this value can be under 5. But keep in mind that the result of the average after having added up the project's and presentation's note must be necessarily at least 5.

Practical Lessons (30%): There will be four sessions during the course that are planned to be carried out. You are going to work in the same groups you will have already chosen and deal with some of the topics learned in the theoretical classes. You will be given a subject to be analysed following some patterns and bibliography provided by the teacher. Once the task will be accomplished all members of the group must deliver the essay via Classlife to be evaluated.

Group Project + Presentation: (25%+25%): To be submitted before the end of the semester and must contain all the points that will be given in class. This document must be upload on Classlife by all the members of the group. No other delivery will be accepted unless authorized by the teacher.

The value of the written project will be 25% of the final mark
The value of the presentation will be another 25% of the final mark

Continuous Assessment requires the student to write the project, to expose it and take the exam. The lack of one of these three assessment activities will not allow the student to be evaluated this way and therefore, the student will fail the subject and they must take the re-evaluation exam.


RE-EVALUATION

This must be taken if:

1) The Final Mark (Project + Presentation + Exam) of the continuous assessment is less than 5
2) The lack of any of the three (Project + Presentation + Exam) continuous assessment activities
3) The exam of the single assessment is failed

The student will be re-evaluated by taking an exam which will have the value of 100% of the final mark.



EVALUATION CRITERIA

PROJECTS, ASSIGNMENTS AND EXAMS:

CATEGORY: Deep and focus
Excel·lent: Responds to prompt with appropriate depth and focus
Notable: Appropriate focus, although could be in more depth
Aprovat: Some attempt to focus
Suspès: Not at all focused and/or very superficial; may not follow prompt given

CATEGORY: Structure
Excel·lent: Clear introduction, smooth transitions between topics, and thoughtful conclusion
Notable: Introduction, transitions, and conclusion present, but could be clearer or smoother
Aprovat: Evident which topics are being discussed, but no introduction, conclusion of transitions
Suspès: Unclear which topics are being discussed and when; transitions non-existent

CATEGORY: Content and application of concepts
Excel·lent: Concepts correctly interpreted; own applications given for each concept discussed; applications are reasonable
Notable: Concepts correctly interpreted; own applications given but may be unreasonable
Aprovat: Some concepts interpreted incorrectly; few applications given or applications are ill-explained
Suspès: Most concepts interpreted incorrectly; no applications given

CATEGORY: Sentence structure
Excel·lent: Sentences well-formed and appropriately varied in length and style
Notable: Most sentences well-formed, with occasional awkwardness
Aprovat: Some sentences poorly constructed but generally understandable
Suspès: Many sentences poorly constructed, incomplete, and/or awkward



ORAL PRESENTATIONS:

The less these main points on each category will be followed, the less grade the student is going to get.

CATEGORY: Depth of Content
MAIN POINTS: Research deals with an important issue in the field of study, includes goals/motivating questions that provide the audience with a sense of the project’s main idea. / Information is accurate and includes a complete explanation of key concepts and theories drawing upon relevant literature, as well as a clear description of the results and the importance of the results.

CATEGORY: Presentation Style
MAIN POINTS: Presentation is a planned conversation, paced for audience understanding. / Speaker presents with minimal reading or use of notes. / Speaker is clearly comfortable in front of the group and can be heard by all.

CATEGORY: Organization
MAIN POINTS: Presentation is clear, logical and organized. Listener can follow line of reasoning. / Thesis is clear, concise and creative. / Conclusions are robust, clearly stated, and supported by data.

CATEGORY: Communication Aids
MAIN POINTS: Communication aids are prepared in a professional manner and enhance the presentation. /Information is organized to maximize audience understanding. / Details are minimized so that main points stand out.

CATEGORY: Verbal Interaction
MAIN POINTS: Consistently clarifies, restates, and responds to questions. / Summarizes when needed. / Answers questions effectively.

Criteris específics de la nota «No Presentat»:
Anyone who has not submitted any evaluation activities

Avaluació única:
It will only be allowed in some specific cases and always within the deadline specified in the school calendar. These cases include:

1) Erasmus students
2) Repeat students who did not pass the subject in the previous year
3) Students with justified causes and always being evaluated by the General Manager

Deadline to apply for the Single Assessment: 15th February 2021

Requisits mínims per aprovar:
The subject will be passed with a minimum grade of 5
Continuous Assessment requires the student to write the project, to expose it and take the exam. The lack of one of these three assessment activities will not allow the student to be evaluated this way and therefore, the student will fail the subject and they must take the re-evaluation exam.

Tutoria

The day set in classlife. Prior reservation is required.

Comunicacio i interacció amb l'estudiantat

In person and/or virtually, depending on the health situation at the time.

Observacions

In this subject will be reviewed contents already taught in other areas such as Marketing or Management. The teacher reserves the right to change any part of the program due to circumstances beyond his control.

Assignatures recomanades

  • Anglès I
  • Anglès II
  • Anglès III
  • Anglès IV
  • Business English
  • Comercialització de productes i serveis hotelers
  • Comercialització de productes turístics
  • Comptabilitat financera
  • Creació d'empreses turístiques
  • Customer relations for tourism
  • Dimensió econòmica del mercat turístic
  • Dimensió jurídica del turisme
  • Dimensió socio-cultural del turisme
  • Dimensió territorial del turisme
  • Economia del turisme a Catalunya
  • E-intermediació turística
  • e-Intermediació turística i venda en línea
  • Estratègies dels espais turístics
  • Gestió d'empreses d'activitats turístiques
  • Gestió d'empreses d'allotjament i de restauració

Modificació del disseny

Modificació de les activitats:
All the programmed activities can be carried out in all the above defined settings according to the calendar established at the beginning of the course.

Modificació de l'avaluació:
The student can follow the classes and carry out any of the evaluation activities in online platforms without any problem as it has been successfully tested in the 2019-20 course. For that reason, the evaluation criteria will remain the same as the ones defined before in the 100% presence based course.

Tutoria i comunicació:
In person and/or virtually, depending on the health situation at the time.

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