CG.2. Expressar-se amb correcció, oralment i per escrit CE.16. Classificar els elements estructurals i funcionals de la Web 2.0 i 3.0
1. COMMUNITY FORMATION PRINCIPLES Understanding the principles of community formation. Community formation strategies. Tools aimed at shaping communities. Classification of communities according to the methods of formation. Community life cycle. Roles and hierarchy of roles in communities. Community Development Scenarios. 2. COMMUNITY MANAGEMENT STRATEGIES Target audience research. Formation of the mission, values and goals. Distribution of tasks and roles of community members. Building a community: the core, attracting the first participants Community development, involvement of participants, ambassadors, partnerships, collaborations. 3. EVALUATION OF THE EFFECTIVENESS OF WORK WITH THE COMMUNITY Tools for working with data, automation, KPI. Definition and calculation of intermediate and final KPIs. Approaches to evaluating the effectiveness of working with the community.
Tipus d’activitat Hores amb professor Hores sense professor Hores virtuals amb professor Total Anàlisi / estudi de casos 10,00 15,00 0 25,00 Elaboració individual de treballs 12,00 15,00 0 27,00 Prova d'avaluació 3,00 20,00 0 23,00 Total 25,00 50,00 0 75
(2014-04-01). Ondore quiere hacer crecer a las pymes. Expansión (Mexico City, Mexico),, , a https://omnia.udg.edu/discovery/search?query=any,contains,%22comunity%20manager%22&tab=Everything&search_scope=MyInst_and_CI&vid=34CSUC_UDG:VU1&offset=0 Catàleg (2001-05-14). PUBLICITY MANAGER. The Publishers weekly, 248(20), 91-91, a https://omnia.udg.edu/discovery/fulldisplay?docid=cdi_gale_lrcgauss_A74827426&context=PC&vid=34CSUC_UDG:VU1&lang=ca&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,%22publicity%20manager%22&offset=0 Catàleg Yu, Mingzhou, Liu, Fang, Lee, Julie, Soutar, Geoff (2018-11-22). The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention. The journal of product & brand management, 27(4), 440-451, a https://omnia.udg.edu/discovery/fulldisplay?docid=cdi_proquest_journals_2136455131&context=PC&vid=34CSUC_UDG:VU1&lang=ca&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,%22publicity%20manager%22&facet=searchcreationdate,include,2018%7C,%7C2022&offset=0 Catàleg Abernethy, Margaret A, Anderson, Shannon W, Nair, Sujay, Jiang, Yile (Anson) (2021-05). Manager ‘growth mindset’ and resource management practices. Accounting, organizations and society, 91(), 101200-, a https://omnia.udg.edu/discovery/fulldisplay?docid=cdi_elsevier_sciencedirect_doi_10_1016_j_aos_2020_101200&context=PC&vid=34CSUC_UDG:VU1&lang=ca&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,%22manager%22&facet=searchcreationdate,include,2020%7C,%7C2024&offset=0 Catàleg
Activitats d'avaluació: Descripció de l'activitat Avaluació de l'activitat % Recuperable Analysis/ Case Studies: exercises Develope /analyse and present a solution to a case study 20 No Develope a Project Develop an individual project as a comunity manager 40 Sí Evaluation Test of all the content developed and case studies. 40 Sí
Criteria for assessing semester control: presentation of a strategy for developing your own community. When evaluating assignments, the teacher, first of all, pays attention to the topics covered. The overall assessment includes: Theory -20% Visual product - 30% Teamwork - 30% Individual approach - 20% Students who are unable to attend class must take a ONE-TIME assessment. This involves taking an exam on the day that decides the faculty with all the content worked on the course. To do this I recommend students who intend to follow this method of evaluation contact me, in an email to agree on how to proceed. In addition to that, students need to contact with Academic Secretary to inform them about their decision. Criteris específics de la nota «No Presentat»:Qualification: it will be the sum of the evaluation activities defined above. A student will be considered ‘Not presented’ if s/he does not participate in the group project. Avaluació única:1- Develope a project as a comunity manager (30%) and Exam of the subject content and a case study (70 %). Description to subject moodle. Requisits mínims per aprovar:To passa the subject, you have to obtain minimum grade of 5.0
Students are welcome to ask questions by email. This channel will be the ordinary communication channel between the teacher and the students. All the communication will be on Moodle where all information related to the subject will be published to make sure all students have the same information.