ACADEMIC TRAINING:
PhD in Business Administration from IESE (University of Navarra), 1996. Official degree in 2004.
Bachelor in Business Administration from UPF Barcelona.
Bachelor of Business Administration from the University of Miami, Florida (USA), 1989
TEACHING EXPERIENCE:
1991 - present: Professor of Marketing and Market Research at Pompeu Fabra University in Barcelona
1997 - present: Professor of Market Research at the Barcelona School of Management (BSM-UPF), former IDEC,
2014 - present: Professor of Marketing at the Tecnocampus in Mataró (UPF).
2020 - present: Professor of Marketing at the University School of Hospitality and Tourism of Sant Pol de Mar (UdG).
1997 - 2010: Academic Coordinator of the Master in Marketing Management at IDEC-UPF (now BSM).
1994 - 2017: Professor of Marketing and Strategy at the Barcelona School of International Trade.
RESEARCH EXPERIENCE:
2000: Study on the personality of brands.
1996: Study on the value of brands.
PROFESSIONAL EXPERIENCE:
1990: Marketing Manager at ARCO Chemical Company, Barcelona.