The master's degree is aimed at providing students with advanced knowledge in tourism to enable them to take on expert and management positions in companies and public authorities and to work as a qualified member of staff in the world of professional consultancy, entrepreneurial innovation and academic study in the field of tourism.

The concept of the master’s, is based on the huge complexity of tourism as a phenomenon that calls for professionals with an overall, very extensive knowledge of the different disciplines associated with the subject area. An advanced knowledge of strategic management, innovation, marketing, land planning, heritage and culture management economy and finances and legislation is essential in taking decisions in an effective and competent way in any task related with tourism.