The Advertising and Public Relations courses aim to train professionals who are able to show their expertise in design and advertising management, on the one hand, and on the other, in developing public relations strategies. To achieve these two great objectives, the programme prioritises the development of communication skills, particularly with regard to communication strategy, and the ability to manage and lead work teams, mastering basic verbal communication tools and new technologies applied to audiovisual production and the creation of multimedia products. Therefore, the course programme follows a practical teaching model, aligned to the types of skills selected, skills that, in order to achieve them, require the student to be put in real learning situations, through simulations, case studies and role play.

Essential points of the Advertising and Public Relations degree programme

When you finish the course, you should have achieved the following goals:

1. Acquired theoretical knowledge of advertising and public relations
2. Mastered graphic design tools and tools for producing audiovisual and multimedia products.
3. Know the structure of advertising media and supports.
4. Use strategic and persuasive communication.
5. Discriminate between the various rhetorical resources for sales pitches.
6. Protect ethics and the code of conduct in professional activities, as well as the legal system, both in relation to advertising and public relations.
7. Take part and work in teams,, while respecting the role assigned in each situation.
8. Act in accordance with principles of gender equality, sustainability and environmental protection.
9. Produce an audiovisual product for promotional or advertising purposes, with an awareness of the social effects it has.
10. Design and apply institutional relations strategies.

A modular structure

The course programme is structured in modules, not subjects. This will enable you to clearly see the different areas of the profession and avoid content repetition in course programmes with lots of subjects. Moreover, with the modular structure you will attain the skills needed to enter the jobs market with guarantees.

Access requirements

• Upper secondary school education. Access: university entrance examinations (PAU), general phase. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Judicial Sciences.
• Higher level vocational training cycles (CFGS). Access: all CFGS. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Judicial Sciences.
• Over 25s. Must pass the preferential option of the entrance exam: Social and Judicial Sciences.
• Over 40s. Appraisal of any professional experience related to the bachelor's degree the applicant wishes to study for and suitability for the course, as demonstrated at interview.
• Over 45s. Must pass entrance exam and demonstrate suitability at interview.
• Other special types of access recognized under current regulations.

Another information on access

• Pre-enrolment code: 81002
• Indicative number of places: 80
• Weighting parameters of the subjects in the specific phase of the PAU
• Validated credit transfer from higher level vocational training cycles

Advertising professionals:

• Creating advertising material. Artistic and creative development of advertising pieces: advertisements, radio broadcasts, spots...
• Resource planning. Selection of social media online and offline where the advertisements will appear.
• Accounts. Customer relations (offering advice and planning campaigns, execution and follow-up).

As public relations professionals:

• Advising companies on public image and reputation.
• Managing the communication of public and private sector companies and institutions.
• Press offices.
• Execution and evaluation of campaigns and actions. Conventions, congresses, publications, organization of events, formal events.

With a bachelor's degree in Advertising and Public Relations you will have achieved the professional skills needed to begin your professional career. You will also be able to access official masters courses to learn more about the issues affected by the constant evolution of communication and communication tools. This will then enable you to study for a doctoral degree if you are interested in doing so. In particular, the Faculty of Tourism offers three masters courses that include content related with the area of communication.

Within the framework of their studies, students have to acquire a series of credits that correspond to practical work experience placements , in companies or institutions related with the degree that they are studying. The teaching load is determined in accordance with the curriculum.

To obtain the degree, students have to complete a bachelor's thesis (TFG) which serves to assess the general skills they have acquired over the course of the degree programme and offers a summary of the skills and knowledge they have acquired. The teaching load of the thesis depends on the curriculum of the degree.

Students can complete part of their degree programme abroad through the Erasmus programme, which enables them to carry on their studies whilst undertaking an international exchange with academic value in a European university.

They also have access to grants for placements at Spanish universities and those on other continents, thanks to bilateral agreements, the SICUE programme and the expansion of the Erasmus+ Programme.

Online enrolment is the University of Girona's electronic enrolment system where enrolment is carried out via the internet, and is available for most study programmes.