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Dual bachelor's degree Tourism / Marketing

Dual bachelor's degree Tourism / Marketing

Academic year 2019-2020

One of the new university qualifications which offers the best professional opportunities, thanks to the combination of skills students acquire in two of the biggest employment sectors.

General information

General data

Name of the course:
Dual bachelor's degree Tourism / Marketing
Branch of knowledge:
Social and Judicial Sciences
Duration:
5 years
European credits:
360
Qualification(s) it leads to:
Holder of a Bachelor's Degree in Tourism from the University of Girona
Holder of a Bachelor's Degree in Marketing from the University of Girona
Teaching institution:
University School Mediterrani (affiliated centre)
Indicative number of places:
20
Last admission mark:
Marks required for the June 2019 call for applications
Approx. price for the first year:

6,570 euros See information on fees

Language requirements:

To obtain the certificates students are required to prove they have the requisite levels of languages in both degrees

Website:
Dual Bachelor's Degree in Tourism and Marketing
Other information:
Follow-up indicators / AQU Indicators

It's useful to know

Tourism, the number one economic sector in Barcelona, together with the knowledge of Marketing offered on this double degree, enables students to explore new horizons in a field which is both cross-disciplinary and exciting. The Dual bachelor's degree Tourism / Marketing includes in its curriculum contents and skills from the two disciplines: languages, management, economics, commercial research, communication, new information technologies, law, internationalisation, computer science, among others.

It also introduces innovative aspects in the academic field, related to the programming, execution and evaluation of the teaching, and promotes among students mobility, the acquisition of attitudes such as enterprising initiative, leadership and critical thinking. In this context, Mediterrani has an Internal Quality Plan based on standard UNE-EN ISO 9001:2008, the aim of which is to promote a culture of quality and continuous improvement which enables us to continue being a university centre of academic excellence in Barcelona.

Access

Access requirements

  • Upper secondary school education. Access: university entrance examinations (PAU), general phase. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Judicial Sciences.
  • Higher level vocational training cycles (CFGS). Access: all CFGS. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Judicial Sciences.
  • Over 25s. Must pass the preferential option of the entrance exam: Social and Judicial Sciences.
  • Over 40s. Appraisal of any professional experience related to the bachelor's degree the applicant wishes to study for and suitability for the course, as demonstrated at interview.
  • Over 45s. Must pass entrance exam and demonstrate suitability at interview.
  • Other special types of access recognized under current regulations.

Another information on access

Careers

Students will be able to work in marketing and sales departments. They will have the skills to conduct audits and carry out marketing consultations. They will also be able to work in research and distribution in marketing departments. The great advantage of studying the double qualification in tourism and marketing is that you will be able to work in any tourism sector, such as ski resorts, natural parks, hotels, cruise ships, travel agencies, tourism consultancy firms, etc. Thanks to the professional skills you'll acquire on the double degree in tourism and marketing, you will leave ready to take on a position of responsibility in public and private sector institutions linked to the tourism and marketing sectors.

Continue studying

In order to complete the second stage of your university career, EU Mediterrani also offers the most prestigious postgraduate courses in Barcelona. In the Mediterrani building, you can study for a Postgraduate Diploma in Tourism Management Skills, which will enable you to take on positions of responsibility in the management of the highest level tourism companies. However, the leading programme is without a doubt the Master in Strategic Management of Tourism Companies, an own course with the degree awarded by the UdG, which offers four specialist course options: Cruise Tourism Management, Accommodation Company Management, Managing Marketing and E-Commerce, and Events and Conference Management. Choose the speciality you are most interested in and work for the most outstanding companies of the sector.

Subjects

Curriculum Subjects offered for 2019-2020

60.00 B or higher is required
Name of subject Type Credits Duration Offer for 2019-2020
Anàlisi comercial   Análisis comercial   Business analysis (3152G02007) BBasic 6.00 SSemester long YES
Comptabilitat i finances per a la gestió de màrqueting   Contabilidad y finanzas para la gestión de marketing   Accounting and Finance for marketing (3152G02002) BBasic 6.00 SSemester long YES
Dimensió econòmica del mercat turístic   Dimensión económica del mercado turístico   The economic dimension of the tourism market (3152G01003) BBasic 6.00 SSemester long YES
Dimensió jurídica del turisme   Dimensión jurídica del turismo   The legal dimensions of tourism (3152G01005) BBasic 6.00 SSemester long YES
Dimensió socio-cultural del turisme   Dimensión socio-cultural del turismo   The Socio-cultural dimension of tourism (3152G01002) BBasic 6.00 SSemester long YES
Dimensió territorial del turisme   Dimensión territorial del turismo   Regional dimensions of tourism (3152G01004) BBasic 6.00 SSemester long YES
Fonaments d'estadística   Fundamentos de estadística   Bases of Statistics (3152G02010) BBasic 6.00 SSemester long YES
Introducció al màrqueting   Introducción al marketing   Introduction to Marketing (3152G02006) BBasic 6.00 SSemester long YES
Introducció al turisme   Introducción al turismo   Tourism introduction (3152G01001) BBasic 6.00 SSemester long YES
Tècniques informàtiques i comunicatives   Técnicas informáticas y comunicativas   Computer and communicative skills (3152G01009) BBasic 6.00 SSemester long YES
You need to get 9.00 OB
Name of subject Type Credits Duration Offer for 2019-2020
Anglès I   Inglés I   English I (3152G01010) OBCompulsory 3.00 SSemester long YES
Francès I   Francés I   French I (3152G01013) OBCompulsory 3.00 SSemester long YES
Xinès mandarí I   Chino mandarín 1   Chinese Language 1 (3152G02018) OBCompulsory 3.00 SSemester long YES
You need to get 18.)) B
Name of subject Type Credits Duration Offer for 2019-2020
Estadística I   Estadística I   Statistics 1 (3152G02011) BBasic 6.00 SSemester long YES
Estadistica II   Estadística II   Statistics 2 (3152G02012) BBasic 6.00 SSemester long YES
Gestió i processos operatius de les empreses d'allotjaments   Gestión y procesos operativos de las empresas de alojamientos   Management and operational processes of lodging companies (3152G01029) BBasic 6.00 SSemester long YES
You need to get 57.00 OB
Name of subject Type Credits Duration Offer for 2019-2020
Alemany I   Alemán I   German I (3152G01018) OBCompulsory 3.00 SSemester long YES
Anglès II   Inglés II   English II (3152G01011) OBCompulsory 6.00 SSemester long YES
Comportament de compra de les organitzacions   Comportamiento de compra de las organizaciones   Buying behavior of organizations (3152G02009) OBCompulsory 6.00 SSemester long YES
Comportament de compra del consumidor   Comportamiento de compra del consumidor   Consumer purchasing behavior (3152G02008) OBCompulsory 6.00 SSemester long YES
Francès II   Francés II   French II (3152G01014) OBCompulsory 3.00 SSemester long YES
Xinès mandarí II   Chino mandarín II   Chinese Language II (3152G02019) OBCompulsory 3.00 SSemester long YES
Geografia turística mundial   Geografía turística mundial   World tourism geography (3152G01025) OBCompulsory 6.00 SSemester long YES
Gestió economicofinancera a les empreses turístiques   Gestión económica-financiera en las empresas turísticas   Economic and financial management of tourism companies (3152G01027) OBCompulsory 6.00 SSemester long YES
Ordenació i planificació del territori   Ordenación y planificación del territorio   Town and country planning (3152G01024) OBCompulsory 6.00 SSemester long YES
Organització d'empreses turístiques   Organización de empresas turísticas   The organisation of tourism companies (3152G01028) OBCompulsory 6.00 SSemester long YES
Tipologies i estratègies de destinacions turístiques   Tipologías y estrategias de destinos turísticos   Types and strategies of tourism destinations (3152G01022) OBCompulsory 6.00 SSemester long YES
12.00 B or higher is required
You need to get 51.00 OB
Name of subject Type Credits Duration Offer for 2019-2020
Alemany II   Alemán II   German II (3152G01019) OBCompulsory 3.00 SSemester long YES
Anglès III   Inglés III   English III (3152G01012) OBCompulsory 6.00 SSemester long YES
Desenvolupament de productes i marques   Desarrollo de productos y marcas   Development of products and brands (3152G02023) OBCompulsory 6.00 SSemester long YES
Disseny d'estratègies i programes sobre preus   Diseño de estrategias y programas sobre precios   Designing pricing strategies and programs (3152G02024) OBCompulsory 6.00 SSemester long YES
Estratègies sobre distribució i logística de la distribució   Estrategias sobre distribución y logística de la distribución   Distribution strategies and distribution logistics (3152G02025) OBCompulsory 6.00 SSemester long YES
Francès III   Francés III   French III (3152G01015) OBCompulsory 3.00 SSemester long YES
Màrqueting Internacional   Marketing Internacional   International Marketing (3152G02029) OBCompulsory 6.00 SSemester long YES
Publicitat, promoció i relacions públiques   Publicidad, promoción y relaciones públicas   Advertising, promotion and public relations (3152G02028) OBCompulsory 6.00 SSemester long YES
Venda personal i màrqueting directe   Venta personal y marketing directo   Personal selling and direct marketing (3152G02027) OBCompulsory 6.00 SSemester long YES
Xinès mandarí III   Chino mandarín III   Chinese Language III (3152G02020) OBCompulsory 3.00 SSemester long YES
You need to get 12.00 PE
Name of subject Type Credits Duration Offer for 2019-2020
Pràcticum   Prácticum   Practicum (3152G01016) PEExternal Placements 12.00 AAnnual YES
69.00 OB or higher is required.
Name of subject Type Credits Duration Offer for 2019-2020
Alemany III   Alemán III   German III (3152G01020) OBCompulsory 3.00 SSemester long YES
Anglès IV   Inglés IV   English IV (3152G01021) OBCompulsory 3.00 SSemester long YES
Creació i e-comercialització de productes   Creación y e-comercialización de productos   Product creation and e-commerce (3152G01031) OBCompulsory 5.00 AAnnual YES
Desenvolupament del pla de màrqueting   Desarrollo del plan de marketing   Marketing Plan Development (3152G02026) OBCompulsory 6.00 SSemester long YES
Direcció estratègica d'empreses turístiques   Dirección estratégica de empresas turísticas   Toruistic business strategic management (3152G01035) OBCompulsory 4.00 AAnnual YES
Direcció estratègica hotelera   Dirección estratégica hotelera   Hotels strategic management (3152G01037) OBCompulsory 4.00 AAnnual YES
Direcció i gestió RRHH   Dirección y gestión RRHH   Human Resources management (3152G01036) OBCompulsory 4.00 AAnnual YES
Disseny d'itineraris i productes   Diseño de itinerarios y productos   Route and product design (3152G01023) OBCompulsory 5.00 SSemester long YES
Gestió de productes i recursos turístics   Gestión de productos y recursos turísticos   Product and touristic resources management (3152G01033) OBCompulsory 5.00 AAnnual YES
Innovació en els productes i recursos turístics   Innovación en los productos y recursos tuísticos   Innovative product and touristic resources (3152G01034) OBCompulsory 5.00 AAnnual YES
Innovació en la gestió cultural   Innovación en la gestión cultural   Innovative cultural management (3152G01032) OBCompulsory 4.00 AAnnual YES
Màrqueting Industrial i de Serveis   Marketing Industrial y de Servicios   Industrial and Services Marketing (3152G02022) OBCompulsory 6.00 SSemester long YES
Màrqueting social i de les institucions no lucratives   Marketing social y de las instituciones no lucrativas   Social marketing and nonprofit institutions (3152G02030) OBCompulsory 6.00 SSemester long YES
Tècniques Qualitatives i Prospectives per a la Investigació Comercial   Técnicas Cualitativas y Prospectivas para la Investigación Comercial   Qualitative and Prospective Commercial Research (3152G02013) OBCompulsory 6.00 SSemester long YES
Xinès mandarí IV   Chino mandarín IV   Chinese Language IV (3152G02021) OBCompulsory 3.00 SSemester long YES
You need to get 30.00 OB
You need to get 12.00 PE
Name of subject Type Credits Duration Offer for 2019-2020
Pràcticum   Prácticum   Professional Placements (3152G02035) PEExternal Placements 12.00 SSemester long YES
You need to get 30.00 TFG
Name of subject Type Credits Duration Offer for 2019-2020
Treball Final de Grau   Trabajo Final de Grado   Final Project (3152G02036) Bachelor's thesis 15.00 AAnnual YES
Treball final de grau   Trabajo final de grado   Final Project (3152G01017) Bachelor's thesis 15.00 AAnnual YES

It is necessary to pass 1 of the following modules

Foreign languages 48.00 credits
Name of subject Type Credits Duration Offer for 2019-2020
Anglès I   Inglés I   English I (3152G01010) OBCompulsory 3.00 SSemester long YES
Anglès II   Inglés II   English II (3152G01011) OBCompulsory 6.00 SSemester long YES
Anglès III   Inglés III   English III (3152G01012) OBCompulsory 6.00 SSemester long YES
Francès I   Francés I   French I (3152G01013) OBCompulsory 3.00 SSemester long YES
Francès II   Francés II   French II (3152G01014) OBCompulsory 3.00 SSemester long YES
Francès III   Francés III   French III (3152G01015) OBCompulsory 3.00 SSemester long YES
Alemany I   Alemán I   German I (3152G01018) OBCompulsory 3.00 SSemester long YES
Alemany II   Alemán II   German II (3152G01019) OBCompulsory 3.00 SSemester long YES
Alemany III   Alemán III   German III (3152G01020) OBCompulsory 3.00 SSemester long YES
Anglès IV   Inglés IV   English IV (3152G01021) OBCompulsory 3.00 SSemester long YES
Xinès mandarí I   Chino mandarín 1   Chinese Language 1 (3152G02018) OBCompulsory 3.00 SSemester long YES
Xinès mandarí II   Chino mandarín II   Chinese Language II (3152G02019) OBCompulsory 3.00 SSemester long YES
Xinès mandarí III   Chino mandarín III   Chinese Language III (3152G02020) OBCompulsory 3.00 SSemester long YES
Xinès mandarí IV   Chino mandarín IV   Chinese Language IV (3152G02021) OBCompulsory 3.00 SSemester long YES

Three of the following modules will have to be passed

* Level C1 - English
* Level A2 - German
* Level B1 - French

Practical work experience

Within the framework of their studies, students have to acquire a series of credits that correspond to practical work experience placements , in companies or institutions related with the degree that they are studying. The teaching load is determined in accordance with the curriculum.

Bachelor's thesis

To obtain the degree, students have to complete a bachelor's thesis (TFG) which serves to assess the general skills they have acquired over the course of the degree programme and offers a summary of the skills and knowledge they have acquired. The teaching load of the thesis depends on the curriculum of the degree.

Mobility

Students can complete part of their degree programme abroad through the Erasmus programme, which enables them to carry on their studies whilst undertaking an international exchange with academic value in a European university.

They also have access to grants for placements at Spanish universities and those on other continents, thanks to bilateral agreements, the SICUE programme and the expansion of the Erasmus+ Programme.

Enrolment

Enrolment in the first year

1

View the place allocation results on the University Access Portal

Find out about your options based on the allocation round your place was assigned in (June or September).

2

View the Enrolment fees, and see the Guide to online enrolment to learn about the electronic enrolment system at the UdG.

Check the enrolment dates and times and prepare the documentation you will need to submit, depending on each case.

3

Go to your teaching centre on the day and at the time assigned to you, complete the enrolment form and complete the assisted online enrolment.

The teaching centre will give you instructions on how to get your student identification card.

Reception information sessions
First option students
25 September at 11 am
Second and subsequent option students
25 September at 11 am
Enrolment dates
First preference
15 to 18 July
On appeal in the first round of allocation and by definitive allocation
18 July
Of second round of allocation (in any preference)
26 and 29 July
For appeals in the second round of allocation and of first reallocation
5 and 6 September
Second reallocation in June
16 September
Third reallocation in June
20 September
In September call
27 September
In October enrolment
10 October
Start of classes
Start date
26 September 2019
Contact details of the academic secretary's office
Telephone
93 426 98 22
Email
secretariaacademica@mediterrani.com

1. ID:

Nationality Documents
Students from EU countries, the United Kingdom, Iceland, Liechtenstein, Norway, Switzerland and Andorra Certified copy of valid ID
Non-EU foreign students TIE (foreign-national ID) preferably, or passport where TIE is not available.

2. Proof of receipt of allowances or exemptions, under section 1.1.3 of the Enrolment Regulations.

3. Documents accrediting access to the university:

Type of access Documents

Pre-enrolled university students from:
a) PAU and the like
b) CFGS or FP-2 or MP-3 and the like
c) University degree from the UdG
d) Entrance exams for people over the age of 25, 40 or 45

The University does not require any document to be produced, as such information is accredited by the University's Admissions Office. Students who have sat the university entrance exams (PAU) are advised to download their accreditation documents from the university’s Access Portal in the same year they passed their exams, as they will stop being accessible on 31 December.

Pre-enrolled university students with a university degree not obtained from the UdG Original and photocopy or certified copy of the degree or its provisional certificate 
Pre-enrolled university students with transferred academic records (students enrolled at other university centres) Academic certificate featuring courses and qualifications and confirming payment of transfer fees
Students with access from record transfers The University does not require students to present any documents, as they will have had to produce them beforehand during the transfer-call period

4. An enrolment-application form, where appropriate (provided by the teaching institution)

5. Only where a student is not the holder of the bank account paying for their enrolment, a communication/change of bank data form (available on the Forms page) and a photocopy of the bank account holder’s ID.

The documentation must be submitted either when you enrol or before the 19 November at the Academic Secretary’s Office of the teaching centre (except for the large-family card in the event of renewal, which must be presented before 31 December).

Online enrolment

Online enrolment is the University of Girona's electronic enrolment system where enrolment is carried out via the internet, and is available for most study programmes.