Study > Courses offered > Bachelor's degrees > Detail
Go to content (click on Intro)
UdG Home UdG Home
UdG 30 years
Closing
Menu
Machine translation, text awaiting revision

Study at the UdG

Bachelor's degree in Marketing

Bachelor's degree in Marketing

2020-2021 academic year

A fully updated degree programme focused on training the best marketing experts.

General information

General information

Name of the course:
Bachelor's degree in Marketing
Branch of knowledge:
Social and Judicial Sciences
Duration:
4 years
European credits:
240
What qualifications can lead to:
Holder of a Bachelor's Degree in Marketing from the University of Girona.
Teaching institution:
University School Mediterrani (affiliated centre)
Indicative number of places:
60
Last admission mark:
Marks required for the June 2020 examination session
Approx. price for the first year:
See How much does it costs to study at the University of Girona?
Language requirements:

Accreditation of the following is required for obtaining the degree:

  • a B2 level or equivalent in English
  • a A2 level or equivalent in Chinese
Website:
Bachelor's degree in Marketing
Valid report:
Report (2013)
Other information:
Follow-up indicators / AQU Indicators

It's useful to know

In such a competitive jobs market, new graduates need specialist knowledge in a very specific area in order to stand out. Our degree, unlike the rest, specialises completely in marketing to meet the demands of one of the fasting growing sectors with the most opportunities in Barcelona, for fully trained professionals. In all the reports about the evolution of the job market and the careers in highest demand, marketing is up there near the top. Moreover, our University School's degree in marketing includes training on digital marketing, an essential branch for new professionals who will be applying their knowledge online.

Access

Access requirements

  • Upper secondary school education. Access: university entrance examinations (PAU), general phase. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Legal Sciences.
  • Higher level vocational training cycles (CFGS). Access: all CFGS. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Legal Sciences.
  • Over 25s. Preferential option in successful entrance exam: arts and humanities.
  • Over 40s. Assessment of professional experience relating to the bachelor's degree that the applicant wishes to be admitted to and sufficient interview outcome.
  • Over 45s. Entrance test passed and with a sufficient interview outcome.
  • Other special types of access recognized under current regulations.

Other access information

Careers

Marketing is present in all organisations and this offers an excellent opportunity for our students to undertake practical work placements. For this reason, the Mediterrani manages a dynamic internship and job vacancy bank with many offers relating to the different professional roles associated with Marketing, such as:

  • Marketing and sales departments of companies
  • Consultancy and marketing management: marketing audits, strategy formulation and design.
  • Consultancy and sales management: organising and managing the sales team.
  • Commercial research: conducting market studies, analysis of business opportunities, creating and developing new products, or commercial viability studies.
  • Sales distribution: management of shopping centres, merchandising, logistics or trade marketing.
  • Marketing and advertising: strategic management of accounts.
  • Non-profit entities: public bodies, foundations and NGO and non-profit organisations.
  • Community Management: Social Media, website design and SEO-SEM positioning.

Continue studying

In order to complete the second stage of your university career, EU Mediterrani also offers the most prestigious postgraduate courses in Barcelona. In the Mediterrani building, you can study for a Postgraduate Diploma in Tourism Management Skills, which will enable you to take on positions of responsibility in the management of the highest level tourism companies. However, the leading programme is without a doubt the Master in Strategic Management of Tourism Companies, an own course with the degree awarded by the UdG, which offers four specialist course options: Cruise Tourism Management, Accommodation Company Management, Managing Marketing and E-Commerce, and Events and Conference Management. Choose the speciality you are most interested in and work for the most outstanding companies of the sector.

Subjects

Curriculum Subjects offered for 2020-2021

Foundations of Business24.00 credits

Principles of Marketing12.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Introducció al màrquetingIntroducción al marketingIntroduction to Marketing  (3152G02006)

BBasic 6.00 SSemester long YES

Anàlisi comercialAnálisis comercialBusiness analysis  (3152G02007)

BBasic 6.00 SSemester long YES

Purchase behaviour12.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Comportament de compra del consumidorComportamiento de compra del consumidorConsumer purchasing behavior  (3152G02008)

OBCompulsory 6.00 SSemester long YES

Comportament de compra de les organitzacionsComportamiento de compra de las organizacionesBuying behavior of organizations  (3152G02009)

OBCompulsory 6.00 SSemester long YES

Commercial research6.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Fonaments d'estadísticaFundamentos de estadísticaBases of Statistics  (3152G02010)

BBasic 6.00 SSemester long YES

Foreign languages applied to business and marketing6.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Anglès IInglés IEnglish Language I  (3152G02014)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IChino mandarín 1Chinese Language 1  (3152G02018)

OBCompulsory 3.00 SSemester long YES

Foundations of Business6.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Dimensió jurídica del màrquetingDimensión jurídica del marketingLegal dimension of Marketing  (3152G02005)

BBasic 6.00 SSemester long YES

Commercial research12.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Estadística I Estadística I Statistics 1  (3152G02011)

BBasic 6.00 SSemester long YES

Estadistica IIEstadística IIStatistics 2  (3152G02012)

BBasic 6.00 SSemester long YES

Strategic marketing18.00 credits

Communication12.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Venda personal i màrqueting directeVenta personal y marketing directoPersonal selling and direct marketing  (3152G02027)

OBCompulsory 6.00 SSemester long YES

Publicitat, promoció i relacions públiques Publicidad, promoción y relaciones públicasAdvertising, promotion and public relations   (3152G02028)

OBCompulsory 6.00 SSemester long YES

Specific marketing6.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Màrqueting InternacionalMarketing InternacionalInternational Marketing  (3152G02029)

OBCompulsory 6.00 SSemester long YES

Foreign languages applied to business and marketing6.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Anglès II Inglés IIEnglish Language II  (3152G02015)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IIChino mandarín IIChinese Language II  (3152G02019)

OBCompulsory 3.00 SSemester long YES

Commercial research6.00 credits

Strategic marketing6.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Desenvolupament del pla de màrquetingDesarrollo del plan de marketingMarketing Plan Development  (3152G02026)

OBCompulsory 6.00 SSemester long YES

Specific marketing12.00 credits

Digital marketing30.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

La conducta de compra online La conducta de compra onlineOnline shopping behavior   (3152G02031)

OBCompulsory 6.00 SSemester long YES

Comunicació i xarxes socialsComunicación y redes socialesCommunication and social networks   (3152G02032)

OBCompulsory 6.00 SSemester long YES

Estudis de mercat per InternetEstudios de mercado por InternetInternet Market Research   (3152G02033)

OBCompulsory 6.00 SSemester long YES

Disseny i desenvolupament de websitesDiseño y desarrollo de websitesDesign and development of websites   (3152G02034)

OBCompulsory 12.00 SSemester long YES

Foreign languages applied to business and marketing6.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Anglès IIIInglés IIIEnglish Language III  (3152G02016)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IIIChino mandarín IIIChinese Language III  (3152G02020)

OBCompulsory 3.00 SSemester long YES

Practicum12.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

PràcticumPrácticumProfessional Placements  (3152G02035)

PEExternal Placements 12.00 SSemester long YES

Optional subjects21.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Introducció al turismeIntroducción al turismoTourism introduction  (3152G01001)

OPOptional 6.00 SSemester long Not

Dimensió socio-cultural del turismeDimensión socio-cultural del turismo The Socio-cultural dimension of tourism  (3152G01002)

OPOptional 6.00 SSemester long Not

Dimensió territorial del turismeDimensión territorial del turismoRegional dimensions of tourism  (3152G01004)

OPOptional 6.00 SSemester long Not

Tècniques informàtiques i comunicativesTécnicas informáticas y comunicativasComputer and communicative skills  (3152G01009)

OPOptional 6.00 SSemester long Not

AlemanyAlemánGerman Language  (3152G02037)

OPOptional 6.00 SSemester long Not

FrancèsFrancésFrench Language  (3152G02038)

OPOptional 6.00 SSemester long YES

Rus RusoRussian Language  (3152G02039)

OPOptional 6.00 SSemester long Not

Neuromàrqueting NeuromarketingNeuromarketing  (3152G02040)

OPOptional 6.00 SSemester long YES

Màrqueting EcològicMarketing EcológicoGreen Marketing  (3152G02041)

OPOptional 3.00 SSemester long Not

Control PressupostariControl PresupuestarioBudgetary Control  (3152G02042)

OPOptional 6.00 SSemester long Not

Habilitats Directives i de ComunicacióHabilidades Directivas y de ComunicaciónCommunication and Managment Skills  (3152G02043)

OPOptional 3.00 SSemester long YES

Cultura Internacional: Nord Àfrica i Orient MitjàCultura Internacional: Norte de África y Oriente MedioInternational Culture: North of Africa and Middle East  (3152G02044)

OPOptional 3.00 SSemester long Not

Cultura Internacional: AmèricaCultura Internacional: AméricaInternational Culture: America  (3152G02045)

OPOptional 3.00 SSemester long Not

Cultura Internacionals: Àsia i el PacíficCultura Internacional: Asia y el PacíficoInternational Culture: Asia and the Pacific  (3152G02046)

OPOptional 3.00 SSemester long Not

Cultura Internacionals: EuropaCultura Internacional: EuropaInternational Culture: Europe  (3152G02047)

OPOptional 3.00 SSemester long Not

Màrqueting Polític i electoralMarketing Político y electoralPolitical and electoral Marketing  (3152G02048)

OPOptional 6.00 SSemester long YES

EmprenedoriaEmprendeduríaEntrepreneurship  (3152G02049)

OPOptional 3.00 SSemester long YES

Pràcticum IIPrácticum IIProfessional Placements II  (3152G02050)

OPOptional 6.00 SSemester long YES

Integració de mercatsIntegración de mercadosMarket integration  (3152G02051)

OPOptional 6.00 SSemester long YES

Joc de Simulació en MàrquetingJuego de Simulación en MarketingMarketing Business Game  (3152G02052)

OPOptional 6.00 SSemester long YES

Programació temporal de projectesProgramación temporal del proyectosProject time schedule  (3152G02053)

OPOptional 6.00 SSemester long Not

Dret de l'EmpresaDerecho de la EmpresaBusiness Law  (3152G02054)

OPOptional 6.00 SSemester long Not

Informàtica aplicada al disseny multimèdiaInformática aplicada al diseño multimediaComputing applied to multimedia design  (3152G02055)

OPOptional 6.00 SSemester long YES

Smart Cities: màrqueting i branding municipal Smart Cities: marketing y branding municipalSmart Cities: marketing and municipal branding  (3152G02056)

OPOptional 6.00 SSemester long YES

Marca personal i influencer marketingMarca personal e influencer marketingPersonal brand and influencer marketing  (3152G02057)

OPOptional 6.00 SSemester long Not

Final degree project15.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Treball Final de GrauTrabajo Final de GradoFinal Project  (3152G02036)

Bachelor's thesis 15.00 AAnnual YES

Foreign languages applied to business and marketing6.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Anglès IVInglés IVEnglish Language IV  (3152G02017)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IVChino mandarín IVChinese Language IV  (3152G02021)

OBCompulsory 3.00 SSemester long YES

Optional modules + Academic Recognition27.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Introducció al turismeIntroducción al turismoTourism introduction  (3152G01001)

OPOptional 6.00 SSemester long Not

Dimensió socio-cultural del turismeDimensión socio-cultural del turismo The Socio-cultural dimension of tourism  (3152G01002)

OPOptional 6.00 SSemester long Not

Dimensió territorial del turismeDimensión territorial del turismoRegional dimensions of tourism  (3152G01004)

OPOptional 6.00 SSemester long Not

Tècniques informàtiques i comunicativesTécnicas informáticas y comunicativasComputer and communicative skills  (3152G01009)

OPOptional 6.00 SSemester long Not

AlemanyAlemánGerman Language  (3152G02037)

OPOptional 6.00 SSemester long Not

FrancèsFrancésFrench Language  (3152G02038)

OPOptional 6.00 SSemester long YES

Rus RusoRussian Language  (3152G02039)

OPOptional 6.00 SSemester long Not

Neuromàrqueting NeuromarketingNeuromarketing  (3152G02040)

OPOptional 6.00 SSemester long YES

Màrqueting EcològicMarketing EcológicoGreen Marketing  (3152G02041)

OPOptional 3.00 SSemester long Not

Control PressupostariControl PresupuestarioBudgetary Control  (3152G02042)

OPOptional 6.00 SSemester long Not

Habilitats Directives i de ComunicacióHabilidades Directivas y de ComunicaciónCommunication and Managment Skills  (3152G02043)

OPOptional 3.00 SSemester long YES

Cultura Internacional: Nord Àfrica i Orient MitjàCultura Internacional: Norte de África y Oriente MedioInternational Culture: North of Africa and Middle East  (3152G02044)

OPOptional 3.00 SSemester long Not

Cultura Internacional: AmèricaCultura Internacional: AméricaInternational Culture: America  (3152G02045)

OPOptional 3.00 SSemester long Not

Cultura Internacionals: Àsia i el PacíficCultura Internacional: Asia y el PacíficoInternational Culture: Asia and the Pacific  (3152G02046)

OPOptional 3.00 SSemester long Not

Cultura Internacionals: EuropaCultura Internacional: EuropaInternational Culture: Europe  (3152G02047)

OPOptional 3.00 SSemester long Not

Màrqueting Polític i electoralMarketing Político y electoralPolitical and electoral Marketing  (3152G02048)

OPOptional 6.00 SSemester long YES

EmprenedoriaEmprendeduríaEntrepreneurship  (3152G02049)

OPOptional 3.00 SSemester long YES

Pràcticum IIPrácticum IIProfessional Placements II  (3152G02050)

OPOptional 6.00 SSemester long YES

Integració de mercatsIntegración de mercadosMarket integration  (3152G02051)

OPOptional 6.00 SSemester long YES

Joc de Simulació en MàrquetingJuego de Simulación en MarketingMarketing Business Game  (3152G02052)

OPOptional 6.00 SSemester long YES

Programació temporal de projectesProgramación temporal del proyectosProject time schedule  (3152G02053)

OPOptional 6.00 SSemester long Not

Dret de l'EmpresaDerecho de la EmpresaBusiness Law  (3152G02054)

OPOptional 6.00 SSemester long Not

Informàtica aplicada al disseny multimèdiaInformática aplicada al diseño multimediaComputing applied to multimedia design  (3152G02055)

OPOptional 6.00 SSemester long YES

Smart Cities: màrqueting i branding municipal Smart Cities: marketing y branding municipalSmart Cities: marketing and municipal branding  (3152G02056)

OPOptional 6.00 SSemester long YES

Marca personal i influencer marketingMarca personal e influencer marketingPersonal brand and influencer marketing  (3152G02057)

OPOptional 6.00 SSemester long Not

It is necessary to pass 1 of the following modules

M5+Languages requirement24.00 credits

Name of subject Type Credits Duration Offer for 2020-2021

Anglès IInglés IEnglish Language I  (3152G02014)

OBCompulsory 3.00 SSemester long YES

Anglès II Inglés IIEnglish Language II  (3152G02015)

OBCompulsory 3.00 SSemester long YES

Anglès IIIInglés IIIEnglish Language III  (3152G02016)

OBCompulsory 3.00 SSemester long YES

Anglès IVInglés IVEnglish Language IV  (3152G02017)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IChino mandarín 1Chinese Language 1  (3152G02018)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IIChino mandarín IIChinese Language II  (3152G02019)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IIIChino mandarín IIIChinese Language III  (3152G02020)

OBCompulsory 3.00 SSemester long YES

Xinès mandarí IVChino mandarín IVChinese Language IV  (3152G02021)

OBCompulsory 3.00 SSemester long YES
* Level B2 - English

Placements

Students have to gain a series of credits, as part of their studies, which correspond to internships in companies or institutions relating to the bachelor’s degree they are studying. The teaching load is determined in accordance with the curriculum.

Bachelor's thesis

To obtain the degree, students have to complete a bachelor's thesis (TFG) which serves to assess the general skills they have acquired over the course of the degree programme and offers a summary of the skills and knowledge they have acquired. The teaching load of the thesis depends on the curriculum of the degree.

Mobility

Students can complete part of their degree programme abroad through the Erasmus programme, which enables them to carry on their studies whilst undertaking an international exchange with academic value in a European university.

They also have access to grants for placements at universities in Spain and on other continents, thanks to bilateral agreements, the SICUE programme and the expansion of the Erasmus+ Programme.

Enrolment

First year enrolment

The academic secretary’s office at the centre will provide you the necessary information for enrolling.

  • Subjects. Revise the subjects that you can register yourself for in the section Subjects > Offered of subjects 2020-2021.
  • Fees. Consultation the prices of enrolment and the allowances what can you resort to.
  • Grants. If you want to ask for the scholarship of general character of the MEFP, to be able to formalise the conditioned enrolment to scholarship you will have to request an accreditation of economic character. Find out all about this from the Bachelor's degree scholarships and grants website.
  • Payment. You can pay the enrolment in several deadlines (consult the conditions to the Regulations of enrolment). You can also apply for a loan to pay for enrolment fees.
  • Insurance policies. If you are less than 28 years, you have a compulsory school insurance that will cost you 1.12 euros for course. If you are over the age of 28, you will have a mandatory accidents-insurance policy available to your €9.50 per academic year. Further information on the Insurance policies page.
  • Academic progress. Have present that if in the two first academic years you do not overcome a minimum of 30 credits you will not be able to continue the same studies in the UdG. Consult the Academic progress regulations for bachelor's degree studies.

Before enrolling

You only have to submit electronically the documentation on discounts or exemptions that has not been recognised, in order to enjoy the corresponding discount or free enrolment. Check the section on “Steps to take for enrolling”

After enrolling

a) If you are not starting university after upper secondary school education, you will have to submit to your school’s academic office your valid identity document according to your nationality:

Nationality Documents
Students with Spanish nationality An attested photocopy of your ID card
Students from EU countries, Iceland, Liechtenstein, Norway, Switzerland and Andorra An attested photocopy of a valid identity document from the country of origin, or passport
Non-EU foreign students An attested photocopy of your TIE (foreign-national ID) preferably, or passport where the TIE is not available.

b) If you are transferring to UdG from another university, you will have to submit to your school’s academic office documentation proving access to the university:

Type of access Documents
Pre-enrolled university students with a university degree not obtained from the UdG Original and photocopy or attested copy of the degree or its provisional certificate
Pre-enrolled university students with transferred academic records (students enrolled at other university centres) Academic certificate showing the courses and qualifications of the institution you are transferring from and confirming payment of transfer fees
Students with access from record transfers The University does not require students to present any documents, as they will have had to produce them beforehand during the transfer-call period

c) If you are not the holder of the bank account from which the enrolment payment will be taken, you will have to submit electronically, through the Secretary’s Office Online Formalities section, the bank details communication/modification form and a photocopy of the holder’s identity document.

d) If you have not been able to submit it before enrolment, you will have to submit electronically, through the Secretary’s Office Online Formalities section, the documentation proving the reductions or exemptions. According to each case, your school’s academic secretary’s office can demand the physical submittal of the documentation

The documentation can be submitted until 19 November 2020 (except documents proving discounts or exemptions, for which purpose you have until 31 December 2020).

Online enrolment

Choose which types of cookies you accept which the University of Girona can store in your browser.

Those that are essential for enabling your connection. There is no option for disabling them, as they are necessary for the functioning of the website.

These enable your options to be remembered (for example language or region you are accessing from), to provide you with advanced services.

They provide statistical information and enable improved services. We use Google Analytics cookies which you can deactivate by installing this plugin.

To offer advertising contents relating to the interests of users, either directly, or through third parties (“adservers”). These must be activated if you wish to see the YouTube videos uploaded to the University of Girona’s website.