Desenvolupar l'habilitat per argumentar i expressar-se de manera coherent i intel · ligible per elaborar textos escrits comprensibles i organitzats, així com per exposar resultats oralment i en públic Dissenyar i aplicar processos i estratègies comunicatives en els diversos àmbits de treball, seleccionant i utilitzant les tecnologies de la informació i la comunicació més adequades Utilitzar els idiomes estrangers estudiats com a vehicles normalitzats de comunicació internacional
1. Course Introduction 2. Management Styles & Communication. Vocabulary: Management qualities. Video: Managers or leaders? Reading: Management Styles. Discussion. Case study: Christopher Nassetta (Hilton). Vocabulary. Listening: Improving Communications. Reading: Email: For and against. Grammar: idioms. Case study: Communication breakdown. Class presentation. 3. Recruitment & Selection. Vocabulary: Renumeration & modes of working. Listening: Writing a CV. Grammar: Dependent prepositions. Follow up exercises. Case Study: Dukes Hotel, London. Discussion. Class presentation & writing. 4. Customer Service. Vocabulary: Customer Care. Listening: Customer Service at Le Manoir aux Quat'Saisons. Reading: Customer service is changing the world. Grammar: Gerunds & Infinitives. Case Study. Class presentation & writing. 5. Finance. Vocabulary: Start ups. Listening: Start ups. Reading: Entrepreneurs. Discussion. Grammar: Perfect tenses. Class Presentation. Writing. Preparation for final presentation proposal. 6. Marketing & Social Media. Vocabulary: International marketing. Listening. Reading: Finding the right international marketing mix. Vocabulary: New Media. Case study: Digital marketing strategies of a luxury brand. Class presentation & writing. 7. Review. Final presentation preparation.
Tipus d’activitat Hores amb professor Hores sense professor Total Anàlisi / estudi de casos 4,00 0 4,00 Aprenentatge basat en problemes (PBL) 5,00 0 5,00 Cerca i anàlisi d'informació 0 40,00 40,00 Debat 20,00 0 20,00 Elaboració individual de treballs 0 45,00 45,00 Exposició dels estudiants 10,00 0 10,00 Lectura / comentari de textos 5,00 0 5,00 Prova d'avaluació 2,00 0 2,00 Treball en equip 15,00 0 15,00 Visionat/audició de documents 4,00 0 4,00 Total 65,00 85,00 150
Activitats d'avaluació: Descripció de l'activitat Avaluació de l'activitat % Students are expected to participate fully in class activities demonstrating their command of the language. Students are evaluated on their command of the language, pronunciation, grammar and appropriate vocabulary. 10 Students must develop their written skills through the required writing activities during the course. There are a required number of written activities which students must submit. Students must demonstrate an understanding of the concepts discussed in class using an appropriate level of grammar, vocabulary and style. 25 Oral skills are one of the most important areas of the course and students must demonstrate their ability in this area. There are a required number of class presentations in which students will be assessed on content, delivery, pronunciation and relevancy. 25 Final presentation. All students must give a presentation on an approved subject of their choice but which must contain some area of original research or study. Assessment is based on the same criteria as class presentations. 20 Written exam based on the topics covered in the first semester. Students will be assessed on their writing skills to answer appropriately and accurately a topic based question from the first semester. 20
NOTE: The system of Continuous assessment for this course is only possible for students with a minimum of 80% attendance before the January exam and the end of course, regardless of justifications. Students who fail the Continuous assessment will be re-evaluated in the Global Re-sit Exam (Repesca), which covers all the work studied from October to May (80% written exam, 20% final presentation) Continuous Assessment students who do not have 80% attendance will be evaluated in a Global Exam in May. This exam includes all the work covered from October to May. ( 80% written exam, 20% final presentation) Students who fail this exam will be re-evaluated in a Global Re-sit Exam (Repesca) under the same conditions. Students who choose the Global Evaluation at the beginning of the course or are exempt from class must sit the Global Exam in May. This exam includes all the work covered from October to May. (No evaluation mark for class participation is included) The Global Exam consists of a written exam 80% and final presentation 20%. The students who fail the Global Exam will be re-evaluated in the Global Re-sit Exam (Repesca) NOTE: All students must obtain a minimum of 50% in the class component (continuous assessment)/written exam and the final presentation separately to pass the course. Students are only required to re-sit the part they have failed.
It is assumed that students will have a sufficient level of English to meet the requirements of the course.