1. Framing for tourism planning and marketing:
a) Target marketing strategy
b) Marketing mix strategy
2. Tourism product:
c) Challenger vs. leader brand
d) Managing through life cycle
e) Planning for new products: reactive vs. proactive development process
3. Analysis of various particular types of Marketing in tourism through theoretixal approach and case studies: a) Social Marketing, b) Digital Marketing, c) Social Media Marketing, d) Shopping Marketing, e) Business-to-business Marketing, and f) Lateral Marketing
Students will be required to realize four small essays in group related to the various types of marketing. In order to aprove the subject, students must have the medium of all four essays.
Criteris específics de la nota «No Presentat»:
Students who will not participate in the group essays, will have the NP note.