Dades generals

Curs acadèmic:
2017
Descripció:
Anàlisi de les estratègies de fixació de preus en el sector turístic a partir de la resolució de problemes.
Crèdits:
3

Grups

Grup EN

Durada:
Anual
Professorat:
RICARD RIGALL I TORRENT
Idioma de les classes:
Anglès (100%)

Grup SP

Durada:
Anual
Professorat:
RICARD RIGALL I TORRENT
Idioma de les classes:

Competències

  • E2 Aplicar, de manera reflexiva i crítica, metodologies d'investigació transdiciplinar i multidisciplinar a la realitat turística
  • E5 Detectar i gestionar la complexitat dels destins i els productes turístics
  • E7 Analitzar contextos per identificar les oportunitats que ofereixen, els seus potencials, i també els punts dèbils i les possibles amenaces a l'hora de projectar qualsevol iniciativa

Continguts

1. Introduction: Demand, costs and prices

2. The role of costs in pricing

          2.1. Cost structure and pricing

          2.2. Cost-based pricing

          2.3. Demand-based pricing

3. Market segmentation

          3.1. Concept

          3.2. Segmentation and business profits

4. Price discrimination strategies

          4.1. Basic techniques

          4.2. Bundling and tying

          4.3. Multipart tariffs

          4.4. Peak-load pricing

          4.5. Booking and overbooking

5. Pricing with intermediaries (tour operators and travel agents)

6. Marketing budget

Activitats

Tipus d’activitat Hores amb professor Hores sense professor Total
Aprenentatge basat en problemes (PBL) 10 20 30
Classes pràctiques 5 10 15
Lectura / comentari de textos 5 10 15
Treball en equip 5 10 15
Total 25 50 75

Bibliografia

  • Shy, Oz (2008 ). How to price : a guide to pricing techniques and yield management . Cambridge [etc.]: Cambridge University Press. Catàleg
  • Phillips, Robert L (2005 ). Pricing and revenue optimization . California: Stanford University. Catàleg
  • Nagle, Thomas T (cop. 1995 ). The Strategy and tactics of pricing : a guide to profitable decision making (2nd ed). Englewood Cliffs, N.J.: Prentice Hall. Catàleg
  • Talluri, Kalyan (cop. 2004 ). The Theory and practice of revenue management . New York: Springer. Catàleg

Avaluació i qualificació

Activitats d'avaluació:

Descripció de l'activitat Avaluació de l'activitat %
Problem about demand, costs and prices Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. 20
Problem about costs Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. 20
Problem about market segmentation Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. 20
Problem about price discrimination strategies Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. 20
Problem about market segmentation with intermediaries Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. 20

Qualificació

The overall grade is the result of adding the grades for each activity (weighted according to the assessment criteria).
Not sitting an activity involves a grade of zero in that activity, unless the student if he or her justifies his absence with an acceptable excuse. If the excuse is acceptable, then the student will be required to undertake an equivalent activity.

Criteris específics de la nota «No Presentat»:
Students who do not sit will receive a grade of "Exam not sat".

Observacions

This course is taught with problem-based learning (PBL). This approach relies on students learning contents, strategies and self-learning abilities by collaborating in problem solving, reflecting on their own experiences and developing self-directed learning. The role of the instructor is to facilitate learning by supporting, guiding, and monitoring the learning process.