1. Introduction: Demand, costs and prices
2. The role of costs in pricing
2.1. Cost structure and pricing
2.2. Cost-based pricing
2.3. Demand-based pricing
3. Market segmentation
3.2. Segmentation and business profits
4. Price discrimination strategies
4.1. Basic techniques
4.2. Bundling and tying
4.3. Multipart tariffs
4.4. Peak-load pricing
4.5. Booking and overbooking
5. Pricing with intermediaries (tour operators and travel agents)
6. Marketing budget
The overall grade is the result of adding the grades for each activity (weighted according to the assessment criteria).
Not sitting an activity involves a grade of zero in that activity, unless the student if he or her justifies his absence with an acceptable excuse. If the excuse is acceptable, then the student will be required to undertake an equivalent activity.
Criteris específics de la nota «No Presentat»:
Students who do not sit will receive a grade of "Exam not sat".
This course is taught with problem-based learning (PBL). This approach relies on students learning contents, strategies and self-learning abilities by collaborating in problem solving, reflecting on their own experiences and developing self-directed learning. The role of the instructor is to facilitate learning by supporting, guiding, and monitoring the learning process.