Estudia

• Develop entrepreneurial skills
• Understand the product level of analysis

1. Entrepreneurship. Understanding the basis

          1.1. Concepts and definitions

          1.2. Entrepreneurial Skills and Charecteristics

          1.3. Entrepreneurial opportunities for SME's

2. Innovation basics

          2.1. Understanding innovation

          2.2. Key factors of innovation

          2.3. Innovation, creativity and creativity techniques

3. Innovation in Tourism

          3.1. Service sector and Tourism characteristics

          3.2. Innovations within tourism organisations

          3.3. Innovation defectiveness in tourism

          3.4. Detecting innovations

          3.5. Innovation problems & solutions

4. Product development trends

          4.1. Special interest tourism

          4.2. Product customization

          4.3. Development and management of sustainable products

5. Product development

          5.1. Product definition

          5.2. Product ressources

          5.3. Product planning & control

          5.4. Product financial issues

• Cooper, Robert G., Edgett, Scott J. (cop. 1999). Product development for the service sector : lessons from market leaders. New York: Basic Books.
• Paul, Gerard T. (cop. 1999). Project management and product development [Recurselectrònic]. New York: McGraw-Hill.
• Gorchels, Linda (cop. 2000). The Product manager's handbook [Recurs electrònic] : thecomplete product management resource (2nd ed). Lincolnwood, Ill.: NTC Business Books.
• Innovation and product development in tourism : creatingsustainable competitive advantage (cop. 2006). Berlin: Eric Schmidt Verlag.
• Douglas, Norman, Douglas, Ngaire, Derrett, Ros (2001). Special interest tourism : context and cases. Milton (Australia): John Wiley & Sons.
• Tanja C. Boga, Klaus Weiermair (2011). Branding new services in health tourism. Tourism Review, 66(1), 90-106. Recuperat , a http://www.emeraldinsight.com/journals.htm?issn=1660-5373&volume=66&issue=1&PHPS Catàleg
• Innovation and growth in tourism (cop. 2006 ). Paris: OECD Publications. Catàleg
• Benur, A. M., & Bramwell, B. (2015). Tourism product development and product diversification in destinations. Tourism Management, 50(1), 213-224
• Booyens, I., & Rogerson, C. M. (2016). Tourism Innovation in the Global South: Evidence from the Western Cape, South Af. International Journal of Tourism Research,,

Activitats d'avaluació:

The evaluation criteria is linked to the evaluation activities.

Criteris específics de la nota «No Presentat»:
The only way to have a "No Show Mark" is not submitting any of the assingments & excercises.

• Contractual arrangements in the management of tourist products and destinations