Dades generals

Curs acadèmic:
2017
Descripció:
Assignatura en la que s'utilitza la capacitat d'innovació i la creativitat per entendre el procés de creació i desenvolupament de productes turístics.
Crèdits:
6

Grups

Grup A

Durada:
Semestral, 1r semestre
Professorat:
LLUIS PRATS PLANAGUMA
Idioma de les classes:
Anglès (100%)

Altres Competències

  • Develop entrepreneurial skills
  • Understand the product level of analysis

Continguts

1. Entrepreneurship. Understanding the basis

          1.1. Concepts and definitions

          1.2. Entrepreneurial Skills and Charecteristics

          1.3. Entrepreneurial opportunities for SME's

2. Innovation basics

          2.1. Understanding innovation

          2.2. Key factors of innovation

          2.3. Innovation, creativity and creativity techniques

3. Innovation in Tourism

          3.1. Service sector and Tourism characteristics

          3.2. Innovations within tourism organisations

          3.3. Innovation defectiveness in tourism

          3.4. Detecting innovations

          3.5. Innovation problems & solutions

4. Product development trends

          4.1. Special interest tourism

          4.2. Product customization

          4.3. Development and management of sustainable products

5. Product development

          5.1. Product definition

          5.2. Product ressources

          5.3. Product planning & control

          5.4. Product financial issues

Activitats

Tipus d’activitat Hores amb professor Hores sense professor Total
Anàlisi / estudi de casos 12 14 26
Classes expositives 12 0 12
Elaboració de treballs 8 75 83
Exposició dels estudiants 4 4 8
Sortida de camp 8 0 8
Tutories 13 0 13
Total 57 93 150

Bibliografia

  • Cooper, Robert G., Edgett, Scott J. (cop. 1999). Product development for the service sector : lessons from market leaders. New York: Basic Books. Catàleg
  • Paul, Gerard T. (cop. 1999). Project management and product development [Recurselectrònic]. New York: McGraw-Hill. Catàleg
  • Gorchels, Linda (cop. 2000). The Product manager's handbook [Recurs electrònic] : thecomplete product management resource (2nd ed). Lincolnwood, Ill.: NTC Business Books. Catàleg
  • Innovation and product development in tourism : creatingsustainable competitive advantage (cop. 2006). Berlin: Eric Schmidt Verlag. Catàleg
  • Douglas, Norman, Douglas, Ngaire, Derrett, Ros (2001). Special interest tourism : context and cases. Milton (Australia): John Wiley & Sons. Catàleg
  • Tanja C. Boga, Klaus Weiermair (2011). Branding new services in health tourism. Tourism Review, 66(1), 90-106. Recuperat , a http://www.emeraldinsight.com/journals.htm?issn=1660-5373&volume=66&issue=1&PHPS Catàleg
  • Innovation and growth in tourism (cop. 2006 ). Paris: OECD Publications. Catàleg
  • Benur, A. M., & Bramwell, B. (2015). Tourism product development and product diversification in destinations. Tourism Management, 50(1), 213-224
  • Booyens, I., & Rogerson, C. M. (2016). Tourism Innovation in the Global South: Evidence from the Western Cape, South Af. International Journal of Tourism Research,, Catàleg

Avaluació i qualificació

Activitats d'avaluació:

Descripció de l'activitat Avaluació de l'activitat %
Innovation Case Studies Searching & working on case studies 20
Oral presentation Oral presentation related to the elements developed during the subject, using the Elevator Pitch System 40
Assignment A final assignment adapted to the different perspectives and interests of each student will be developed and evaluated 30
Technical visits An assignment must be done after each techincal visit 10

Qualificació

The evaluation criteria is linked to the evaluation activities.

Criteris específics de la nota «No Presentat»:
The only way to have a "No Show Mark" is not submitting any of the assingments & excercises.

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  • Contractual arrangements in the management of tourist products and destinations