1. Topic 1 Getting Started:
• Introducing yourself
• Presentation of course objectives
• Analyzing an effective presentation
• Introduction to presentation techniques and rhetorical devices e.g. rule of three, repetition and rhetorical questions
• Useful expressions for structuring your talk - starting, ending and signposting
• Practise giving the introduction of a talk on your travel or tourism organization.
2. Topic 2 Body language:
• The 3 Cs (Confidence, Courage, Conviction = Charisma)
• Positive body language – high impact v. negative impact
• Analyzing the body language of public figures
• Discussion of dealing with nerves when speaking in public
• Tips for good posture, breathing techniques, pausing and projecting your voice
• Practise using positive body language when presenting yourself
3. Topic 3 How to captivate the audience with words:
• Effective presentation techniques and rhetorical devices e.g. using a surprising image, fact or figure, tripling (rule of three), repetition of key words, mantras, rhetorical v. real questions, alliteration, using similes and metaphors, telling an anecdote.
• Analyzing the presentation techniques and styles of different speakers
• Discussion of developing your own presentation style
4. Topic 4 Using visuals 1 – Describing graphs:
• Discussion of how to highlight your main points with visuals
• Language for describing figures and results –the present perfect tense and verbs for describing results (go up/down, rise/fall etc.); adjectives v. adverbs (slight/slightly, significant/significantly, dramatic/dramatically)
• Useful expressions for describing visual information
• Practise describing different kinds of graphs related to tourism
5. Topic 5 Giving an Elevator Pitch:
• Having a clear purpose – WIIFM (What’s in it for me?)
• Discussion of practicalities: planning, timing and handouts
• Different ways of structuring your talk e.g. problem and solution, past, present and future, three benefits of a tourism product/service etc.
• Planning and giving an elevator pitch for a tourism product or service
6. Topic 6 Q&A / Questions and Answers:
• Review of question forms
• Useful expressions for dealing with challenging questions
• Practise answering challenging questions on a variety of topics
7. Topic 7 Using visuals 2 – Designing slides
• Discussion of effective visuals and slides e.g. use of fonts, colour, images, videos, graphics, PowerPoint v. Prezi
• How not to use PowerPoint
• Practise signposting expressions for describing visual information
8. Topic 8 Effective Speakers and Presentation Styles
• Discussion of getting and maintaining the audience’s attention
• Analyzing effective short presentations and motivational speakers - Ted Talks
• Discussion of developing rapport with the audience
• Getting the audience involved – ways of making your talk more interactive
9. Topic 9 Storytelling techniques
• Practise telling a short story or anecdote related to travel and tourism to your classmates
• Analyse different storytelling techniques as an alternative way of structuring a presentation
• Practise structuring a presentation using a storytelling technique
10. Topic 10 Preparing the final presentation
• Students present and discuss their ideas for the final presentation
• Review useful expressions for presentations
• Planning the purpose and angle of your talk
• Writing and practising the introduction – starting with impact
• Pronunciation practice and delivery exercises, according to the needs of the students
• Practise concluding your talk successfully - ending on a high note
A minimum grade of 5 out of 10 is required to pass the final assessment.
If a student chooses single assessment (evaluación única), then they must inform the secretariat and sign a document within a month of the start of the course. In this case they will be evaluated in the final exam (80%) but will also need to present an elevator pitch in class (20%). The elevator pitch will be evaluated in the middle of the course and may be given on a day that is mutually convenient for both the teacher and student, or sent by video if the student has difficulty attending class.
There is the possibility of retaking the subject for those students that do not pass the course.
Evaluation criteria of the final presentation:
planning and purpose, structure & content, audience rapport, use of visuals, delivery (body language, pronunciation and voice) and overall impact of the presentation on the audience.