1. Framing for tourism planning and marketing:
a) Target marketing strategy
b) Marketing mix strategy
2. Tourism product:
c) Challenger vs. leader brand
d) Managing through life cycle
e) Planning for new products: reactive vs. proactive development process
3. Analysis of various particular types of Marketing in tourism through theoretixal approach and case studies: a) Social Marketing, b) Content Marketing c) Social Media Marketing, d) Shopping Marketing, and e) Lateral Marketing
Students will be required to present three group essays related to the various types of marketing shown in class. In order to pass the subject, students must have the medium of all given essays.
Criteris específics de la nota «No Presentat»:
Students who will not participate in the group essays, will have the NP note.